Digital Marketing in Nepal : An Ultimate Guide for 2020

Digital Marketing in Nepal : An Ultimate Guide for 2020

When consumer behaviour pattern is evolving, digital marketing is becoming an essential factor for businesses to extend their sales margin. Though businesses are applying the traditional approach for marketing, the market has experienced some changes in marketing technique as businesses are also inclining to an online platform to reach the right customers.

Likewise, the Nepalese businesses are also adapting to changes. With the increase in the number of internet users in Nepal, businesses are sensing the need to upgrades the mechanism in marketing.

In Nepal, digital marketing is operated on popular online platforms such as search engines like Google, websites, social media like Facebook, linkedin, and mobile applications. Digital marketing is a great way for you to reach your customers at the desired location and increase the lead.

Through digital marketing, a brand’s visibility and presence can be brought online. Digital marketing not only helps a brand to compete in a local scale but also in a global one. Not only that, it further allows businesses to focus on their targeted audiences and act accordingly to maximize the leads, clients, and profit as a whole.

Digital marketing is an inclusive term. It encompasses several other methods for boosting your business or a company through strategies like Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, data-driven marketing, social media marketing, campaign marketing (e.g., email marketing) and e-commerce marketing.

According to recent researches, constant internet usage among adults has increased by 5% just in the last three years. Because of this, the way we conduct transactions like shopping, buying & selling stuff, etc. has also changed a lot.

Digital marketing has mostly taken over offline or traditional marketing. And offline marketing isn’t as powerful and effective as it was before. Marketing has always been about connecting with audiences in the right place and at the right time. This means you should be there where potential customers spend most of their time, i.e., on the internet.

Marketing Digitally

The world is transforming into the digital version where transactions (buying/selling), renting transport (through applications like Uber), bookings and review (through sites like Tripadvisor and Yelp), elections, etc. everything is through internet usage.

Social Media Marketing

Marketing strategies are formulated being more focused on the digital platform compared to the traditional offline platform. Taking this change into consideration, businesses and organizations in developed 1st world nations started implementing a digital marketing strategy to save time, money, and get recognized on a global stage.

Here are some Mind-Blowing Facts you should know:

1. The search engine drives around 93% of all website traffic.

2. Content with relevant images gets around 94% more views.

3. The average customer attention span is 8 seconds, so you need to make your content count.

4. Infographics are liked and shared on social media three times more than other types of content. (Social Media)

5. Search ads can increase brand awareness by 80%, and display advertising increases website traffic by 200%.

6. Six trillion Emails are sent and received each year. (OptinMonster)

7. 55% of buyers do search via social media. (IBM)

8. Google receives an average of 63,000 searches every single second.

9. 81% of internet users agree that blog posts are trusted sources for information or advice.

10. 82% of consumer internet traffic will be video by 2021.

Digital Marketing in Nepal’s context:

Digital Marketing in Nepal is a relatively new trend. But many people, businesses, and organizations have already started applying digital marketing to boost their business and profit. Internet/Digital marketing is the definite choice for all companies that are trying to boost their digital growth.

As the number of customers going online is increasing, the chances of reaching potential consumers are higher. Along with this reason, implementing digital marketing has marvellous benefits as it’s the most cost-effective platform for marketing in Nepal.

However, internet marketing till now has made minimal progress in Nepal due to a lack of knowledge about it in the general public. Digital marketing in Kathmandu city, however, is in a growing trend, and businesses in the capital have started going digital.

“If Your Business Is Not On The Internet, Then Your Business Will Be Out Of Business” – Bill Gates.

Recently Nepalese businesses have started to realize the importance of a digital presence and business or company has grown and achieved success on a global scale.

According to statistics from NTA, “As of October 2017, 16.67 million Nepalese had been connected to the internet, up 15.60 percent year-on-year.” This means nearly 63 percent of Nepal’s population is now connected to the internet.  Every Government agency, private firms, NGOs’s and INGOs are starting to increase internet reach and awareness in Nepal.

Digital marketing in Nepal is a growing sector with huge potential. But unfortunately, because of a lack of digital presence of all business, Nepal’s digital market has become a playground for businesses to dominate in their respective fields through digital marketing.

However, this kind of practice might turn the digital platform into a battleground in the coming years as more and more companies start competing digitally.

Source of Digital Marketing in Nepal

Does creating a website suffice your hunger for business growth? – of course, it won’t! You must apply proper sources of Digital Marketing for its development and growth.

A website is the prominent part of Digital Marketing in Nepal, or anywhere else in the world, you must adhere to the different sources for a better result. To successfully run your business via digital marketing in Nepal, you must consider applying the following sources to your website.

1. Social Media Marketing

Digital Marketing in Nepal

The world has become the web of networks where people can connect with anyone at any place through the means of social media. Anything you post on your social media can be shared with anybody around the world.

It not only serves the purpose of communication, but it has also become a powerful tool for Digital Marketing. So, social media is an efficient and effective method of Digital Marketing.

In the context of Digital Marketing in Nepal, as reported by Domestic social media marketing agencies, there are 9.8 million active Facebook and Instagram users. So, you see, social media can provide a massive amount of online traffic to your websites. It has become the biggest platform, where people share and gain information globally.

Social media boosting is the perfect way for digitally marketing your business to millions of people all over the world. Social Media Marketing helps is an adequate method to generate leads in your industry. Also, SMM can be done by choosing a particular location, so it makes your business more productive.

2. SEO (Search Engine Optimization)

Search Engine Optimization

SEO is the most imperial part of digital marketing. This digital marketing strategy is exactly what you need to implement if you want your customers to find you. 

Now, what is SEO?

Whenever we search for anything in Search Engine, there is a 99.9% chance of clicking the top website for the information. Now you know what’s the importance of being at the top of Google.

Do you want to stay on top to get more traffic and leads to your website? SEO can definitely do that for you. The primary purpose of SEO is to rank your website to the first page of the search engine result page, which automatically draws the majority of visitors.

If your website lack SEO, you’re diminishing your visibility. SEO helps to fetch the traffic organically from search engines by displaying your website when there are related search queries. This is the very reason why Digital Marketing in Nepal is paying much attention to SEO in these recent years where every company of Nepal has SEO experts.

a. On-Page SEO

On-page SEO is about content on the site. It incorporates techniques to improve an individual page on a site. Subsequently, these variables help to make search engines accept the website to be a reliable and profitable source. On-page SEO includes keyword research and perfect usage of keyword in the content.

b.  Off-Page SEO

Off-page SEO is an approach to upgrade website and blog content to improve rankings of your website and accordingly constructs a website’s reputation. It makes a website dependable and confided in the source for discovering relevant data to tackle questions of the guests.

c.  Technical SEO

Technical SEO deals with the performance of the website. It includes speed optimization, device responsibility and building for mobile. Along with this sitemaps, robots.txt, .htaccess, search engine console, etc. are also needed to be optimized for improving the ranking of the website on the search engine result page.

3. Content Marketing

Content Marketing

Everything you post or share online is “content.” It is up to you how you represent the content to viewers. There could be various types of content like text, video, ads banner, images, and many more that you could include as a piece of information.

The means of information has evolved in the context of Nepal as well, and people are getting more advanced and realistic. Only texted information is not acceptable at this age. Your content can be anything that engages the people.

Nike as its unique slogan. That slogan is the content of Nike for its worldwide identification. That is why content marketing is so vital that it has the power of leaving a lifelong remembrance to the public.

4. PPC Advertising

Google is the largest search engine in the world till the date, where billions of data are searched daily. And so, it is the most successful way of digital marketing in the present world. PPC (Pay Per Click) marketing is a great technique to drive a tremendous number of traffics as your business ads will appear on the top of the search result page.

Google ads are one of the most effective sources of digital marketing in Nepal. Here you pay money for Google to rank your website on the top of the search result. This helps instant buildup for your business.

PPC advertising is a type of digital marketing strategy to increase your sales. As PPC is cost base advertising, whenever someone clicks on the advertisement you have placed on the search engine then you have to pay for it. Just pay whenever you get a result. It is one of the most effective digital marketing techniques.

There are many types of PPC. Some are listed below:

Search Ads

This type of ad appears on the Search engine result page. Whenever a relevant search is performed, your website will appear at the top of the search engine, which is most likely to get clicked. It’s textual ads that are operated by Google Ads which is shown on the Google search engine result page.

Whenever your website gets a click, you have to pay for it. But keyword research is the primary technique for better ad performance on the search engine. If keyword research is not done correctly, then, the marketing won’t be effective. Your keyword will be bid in the auction for the best ad’s placement. The placement of your search ads depends upon the quality score. Quality scores determine the rating by Google.

Social media Ads

Social platforms are an excellent way for your business exposure. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Quora, etc. are some social media sites where you can post your ads to show your business presence.

These ads are useful to get the attention of the interested audience. The main benefit of Social media ads is, you can choose the platform that has a higher inflow of your potential customers.

Social Media Ads
Social Media Ads

On the Social platforms, you can target the ads to the specific group of customers on the base of age groups, behaviors, interests, demographics, etc. Running ads on social platforms is precise, and hence it helps in growing the leads.

Shopping Ads

Google shopping ads show your products on its search engine as well as on its partner website, which are relevant to keywords. Running such ads need to specify the location, campaign, bid amount, inventory filter, daily budget, etc.

The additional information needed for shopping ads is a product star rating, drop percentage, offers, etc. The shopping Ads are likely to get more click and generate more leads.

Display Ads

Display ads are graphical ads that appear on Google partner’s website. Your ads will be shown on the relevant site matching your keyword. The display ads also go through the same bidding process.

There is some requirement that is needed to be fulfilled to approve your ad copy. Display Ads run as PPC and CPC models. It’s an excellent strategy for brand awareness. But to make display ads effective, you need to hire a great designer who knows Copywriting techniques to attract the visitors’ attention.

Gmail Sponsored Promotion

These ads appear on the Gmail account mailbox. It is similar to getting an email on your Gmail account but tagged by an advertisement. These ads consist of email having offers, coupons, ad copy, etc. Whenever people open this email, then you will be charged for it.

Local Service Ads

Local Service Ads are useful if you focus your business on the local market. The local service ads mainly consist of Electricians, Plumbers, Garage door companies, etc. To run the local service ads, one needs to specify the zip code, city name, setting a budget, etc.

InStream Ads

These ads appear mainly on youtube. Its video ads and non-skippable ads. Also, Instream Ads appear on google partnered website as display ads when clicked plays video. Instream ads also need target location so that you can grab the clients at the targeted places for the relevant keywords.

Above all, the types of ads are PPC ads that are controlled by the major search engines such as google, bing, etc. and social media ads are managed by social platform sites. They charge you on CPC and impression basis.

5. Affiliate Marketing

Affiliate marketing is a course of action by which an online retailer pays the commission to an outsider website for traffic or sales reasons. This marketing is conquering all over the world, basically for sales-related purposes.

In affiliated marketing, whenever a sale is made, then a commission is paid. So, Affiliate marketing is a kind of digital marketing where you make a payment only if you get to lead. It improves the conversion rate.

Affiliate marketing is trending in top of digital marketing in Nepal. There are affiliated marketers in Nepal like Daraz, Sasto deal, Hamro Bazar, etc.

6. Email Marketing

Email Marketing is direct marketing where you send the email to attract more customers or to hold on to existing customers. You can use email marketing to develop relations with current customers or reach out to potential customers.

Email Marketing
Email Marketing

Over the years, many new forms of communication have emerged. Despite this, email marketing is still in the trend and is continuing to grow. In 2017 alone, 269 billion emails were sent and received each day. Not just that, this figure is expected to increase to over 333 billion daily emails in 2022.

There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive. A well-thought-out email marketing strategy will make you money.

For every $1 you spend on email marketing, you can expect an average return of $32. There’s a ton of email marketing benefits, but this one tops the charts for keeping your business steady and going.

7. Mobile Marketing

Mobile Marketing is the strategy of reaching your content to your targeted audience on their mobile phones, tablets, and other portable devices, i.e., via websites, email, SMS, and MMS, mobile apps.

More than 80% of internet users own a smartphone. The website gets maximum traffic through Mobile devices than desktop or tablets. Effective mobile advertising means providing mobile-friendly websites so that people can get a good experience of your content on their mobile. 

If you lack mobile marketing, then you lose half of the total traffic and leads. So, in this age of technology, it is essential to have proper mobile-friendly marketing.

Benefits of Digital Marketing for every business

As Digital Marketing is the leading source of online marketing in this generation of technology, you can get numerous benefits to your business. Here are some of the benefits listed below:

1. Global Reach

Digital Marketing is the only way that will reach your post all over the globe. You can sit on your couch and promote your post to every corner.

Once your website is ranked on Google’s Search Engine Result Page then no matter where your audiences are, they are accessible to your website through Google. You can share your page through every possible social media platform to increase your global reach.

This is a great way to extend your reach to the international market.

2. Cost-Effective

Digital marketing is probably the most cost-effective way of marketing. You can reach your post to almost 1,000 people with an investment of $1. It saves your cost of traditional marketing like billboards, TV commercials, radio ads, newspaper advertisements, etc. Instead, it provides a much active ad, which increases leads and conversions. Also, within a minimum investment, you can have a more significant ROI. 

Cost effective
Cost-Effective

Marketing digitally can be the best for small businesses that usually don’t have a lot to invest in marketing. Social media can be the most cost-effective medium of digital marketing for small or big businesses.

3. Measurable Result

Measurable results can be one of the beneficial reasons you would prefer using a digital platform. You can view the daily performance of your advertising to analyze whether it is working efficiently or not and formulate the changes accordingly.

Having a performance report on your hand helps you in improving the ads so that you can implement a new strategy and plan for effective marketing techniques.

You can also use tools like Google Analytics, Ads manager, etc. where you can see every analytical data of your ads. You don’t have to wait a month or so to get the results of your work. Analytics provides every information you need, and also, based on the current data, improvements can be applied.

4. Increase sales, leads, and conversions

The primary goal of every marketer is to gain numbers of points, sales, and conversion on their advertisement. This is the reason why marketers go on digital platforms to promote their posts or services.

Increase sales and profit
Increase sales

With the support of digital marketing, you can triple your leads and double your conversions. People nowadays trust and believe those brands who are advertising digitally than with a platform of traditional methods.

Digital marketing can bring unbelievable profits to your business. Also, it helps in holding regular customers so that whenever you plan for any offers, discounts, etc. your customer can get notified, and you can have recursive profit.

5. Increase Brand Awareness

The brand is what people like to pay money for. The brand reflects the trust of the customers towards any business, which is why promoting the brand is necessary.

Digital marketing is an excellent platform for brand awareness. Brand awareness is a digital marketing technique to spread about your business, services, etc. at the desired location. The more trust you get from social media, search engines, etc. the more you can make sales using the brand name.

Marketers are spending a good amount of money to create brand awareness. Frequently advertising will set an image of your brand on people, and whenever they need products that are relevant to your product, then they will get in touch with you instead of searching for other agencies. The more you promote your products, the more people will know about you and your business.

The one and only the best way to promote your brand is through digital marketing because the digital platform will take you to the right audience. 

6. Target your desired audience

Targeting the right audience might be one of the best features that digital marketing provides. You can target the specific age group or interest group in a specific location. This increases the probability to turn potential customers into your customers.

Moreover, This will instantly increase the positive engagement of your ads, and there will be a high chance of converting as well because only interested people are targeted. You can save money by focusing because unwanted visitors are reduced to your ads.

With Social media ads, the audience targeting process became easier. Targeting the audience based on age, interest, demographics, etc. becomes very productive for any business. PPC ads can be run smoothly, and the budget also gets controlled since investment is needed only when the ads get clicked.

7. 24/7 marketing

Digital marketing never gets tired as it work for you every second to generate leads and engagements. The digital market is an automated system, but it performs the task according to your requirements.

Your promotional materials will reach the target audience without any hassle, and also you can review the performance report about the best time to promote your business.So, always go with digital marketing and grow your business beyond imagination.

Qualities one should look for searching for a digital marketing agency in Nepal:

With the rapid rise of the digital marketing field, many digital marketing companies have popped up and are vying for customers. All of them claim to be the best to get more customers. Here, we’ve presented you with some essential traits or qualities of an excellent digital marketing company:

1. A Powerful Website:

The website of the digital marketing company is the first place where the potential clients make their contact. If they have an excellent website, automatically, the clients will have an excellent first impression. A right internet marketing agency will possess a current and up to date website.

A company implementing good SEO practices will automatically appear in front of searchers when searching for its core services and geographic area. The website should also be engaging, modern, have an active blog, responsive design, and provide a call to action facilities.

A website increases brand trust, and through website sales and conversions becomes easier. Sites are targeted worldwide so that you can expand your service. But it is not necessary; you can target a specific country only. It’s easier for the customer to gather information about your services through your website. SEO optimized websites are likely to get more traffic, which will increase your business sales.

2. A Robust Team:

“Teamwork makes the Dream-work.”

Digital Marketing in Nepal

If you choose a digital marketing partner with a powerful team, then it will surely bring unprecedented success and a 100% result. When looking for an online marketing agency, you should get to know the entire team as well.

A good company will be proud of their overall team and will put them front and center. They should possess a multi-disciplined group consisting of experts in their respective fields like an SEO expert, content strategist, designer, social media, and brand developer, the involvement of CEO/owner, etc.

Without a good team, the digital marketing agency will not give you effective results. To make marketing effective, and Ad Copy strategy is also necessary, so you need a copywriter along with other exert. Copywriting technique grabs the attention of the audience, and it also increases CTR.

3.Armed with the right tools and the expertise to use them:

When meeting and discussing with the team, do not forget to ask them about which tools they work on. Get an idea about the tools they use for various online marketing activities like SEO, social media marketing, content marketing, email campaigning, pay per click, etc.

Just be equipped with the right tools is not enough at all. As the most crucial part is knowing about how effectively they can work on it. An idea should be gained on the level of expertise they have learned on each tool and how effectively they can use them.

The primary strategy for digital marketing is keyword research. Without having the idea of a perfect keyword, marketing won’t be effective. Also, the ROI gets deteriorated. For any PPC program, whether it is search ads or display ads, extensive keyword research is needed. The quality score in the PPC program determines how effective your PPC program can be.

4. Online reviews:

Online reviews are one of the most effective ways to find out if the digital marketing company is worth investing in or not. While conducting online surveys, one should focus on getting reviews from trusted outlets as there are so many reviewing outlets, and all of them may not give the correct or actual reports about the company.

“Presently, Google and Yelp are two of the most trusted outlets for reviews.”

One should also be smart enough to check out the company’s social media accounts like Facebook, LinkedIn, Twitter, etc. and try to get in-depth information about them.  If you see a lot of reviews about the company but no interaction from their part, then better start looking for other companies.

5.Testimonials:

Testimonials are the good reviews that a digital marketing company’s clients have given them directly. Testimonials are more trustworthy and provide a more inside picture of the company as these are honest moments of gratitude from their clients for some noteworthy tasks.

While going through testimonials, one should keep in mind the fact that the more the testimonials a company has, the better. If they have hundreds of testimonials, this reflects their consistency, drive, motivation, and deliverability on their part. If one only has few testimonials, it’s possible that they got them from family, friends or acquaintances.

Generally, digital marketing companies put forward their testimonials somewhere clearly visible on their site. They may even have testimonials templated into the header or footer of their web pages.

6.Internal Leadership:

“A Digital Marketing company can only become as bold as its leader.”

The leader of the company should be the person who should pave the way for the rest of the company. While managing meetings with the company, make sure that the leader has an energetic and positive personality, and shows dedication towards growing your organization and providing the best services.

If that leader is a disconnected guy with a buy-it-or-leave-it mentality, then the company itself probably doesn’t have the mindset required to get the results for its clients.

7. A company culture you can revel in:

Your digital marketing agency will be working closely with you and your team. So it is very crucial that their culture jibes with yours. This is a subjective matter, but it is just as important as any other qualities you should look for while searching for your digital marketing partner.

 If they are a fun group of people to meet and also have a warm and fun environment among themselves. Then the more chances there is that they will work better for you.

8.Transparency:

Discussing the inner-workings of a company helps potential clients to feel more comfortable and welcome. Transparency can be evaluated in a lot of ways, but pricing and social media are two of the most important ones.

Pricing transparency is essential because it directly gives you information about what you can expect to pay for the services you’ll get. Most digital marketing companies don’t discuss their pricing online but select few that do. This shows their dedication to the success of their clients.

Online marketing agencies use social media for promoting content, build a following, customer service, etc. and a few more purposes. If they encourage lots of content and are responsive, they’re probably looking to attract and help potential customers.

However, if they aren’t active on social media, then it will give the impression that they aren’t wholly engaged with their clients.

9. Internal growth:

Digital Marketing in Nepal

Before closing the deal with any online marketing company, one should get a clear idea about the company’s success over time. And if the company is growing (making profit) or is it shrinking (is at a loss).

Growing companies provide excellent service, are trustworthy and reliable. If a  company has an excellent retention rate (retain clients over time), then it directly points out that the company is growing. Shrinking companies are a red flag. As it will introduce a trend of negativity, quitting, or frequent changes in the company direction.

10.Lofty Ambitions:

Good companies propel themselves forward in the pursuit of new ways to promote themselves and their clients. Ambitious digital marketing companies develop an internal marketing team to invent new processes and refine old ones, ensuring there’s a consistent flow of ideas that help their clients as well as themselves succeed.

 Ambitious agencies won’t just develop good ideas but also implement them successfully keeping them at the cutting edge of digital marketing industry as a whole. They might even give you some insight into how they identify new strategies and may even get you involved in the process.

11. Performance delivery & problem-solving capability:

Performance is one of the most important and, at the same time, the most straightforward metric that can be used to evaluate a digital marketing agency.

  • Does the digital marketing company perform the way they say they do?
  • Do they go out of their way and out of their comfort zones for their customers?
  • Do they get the results expected?
  • Is your digital marketing partner aiding you in earning the revenue for you?

If the answers related to these four questions are positive about any digital marketing company, then you can choose them without any worries.

Problem-solving is one of the must-have traits in a digital marketing agency. Projects might not always go smoothly. But if they are solution-oriented, they will know how to deal with the glitches along the way. They will be quick to recognize the errors, solve bugs, and deliver the work on time.

Common Mistakes People repeat on Digital Marketing

No Goal Setting

Before starting any of the processes or start working on strategies, always make a definite goal and work to achieve the goal. Working without a goal is like a race without a finishing line. Without any purpose, marketing can’t lead to success, and also, there is no or very little profit. Planned Goal and intention for the proper time for every task makes the marketing effective.

No Goal
No Goal

So, you need a specific goal while kicking off your Digital Marketing. Starting without a proper plan can make digital marketing very complicated, and you might only be spending your money without any profits. Before starting on a real-life, always make a plan and try your best to achieve the desired goal.

Lack of A/B Testing

If you aren’t generating enough of the revenue through your marketing or promotions, it is because you lack A/B testing before actually launching into the real world.

If you wish to gain maximum results in the least amount of time, then you need to conduct A/B testing to the precise source of the problem.

A/B testing is the variation of two websites with just some change in the second on for determining the better performance version. It helps to understand the strategy for marketing as well.

Over optimizing your site

Marketers get over-excited even with small functional changes. They think that placing many keywords on their site will boost their ranking and increase their site importance.

Google has got many restrictions and rules that everyone has to follow very carefully. If you over-optimize and try to gain faster results, then you might get a detrimental effect instead of where Google might even block your site.

So, you should always be 100 percent sure while working with Google and online marketing. Keyword stuffing can mark your website as spam. It is regarded as the black hat technique in SEO optimization.

Not investing in Paid Advertising

SEO works well if you are patient and can wait for many months to rank your site and start gaining results. Now, if you wish to achieve instant results i.e., every day leads and conversions with a few days, then it is only possible through Paid Advertising.

Paid Advertising immediately places your advertisements on top of Google Search Engine Result Page when your keyword bidding is higher than the competitors. It generates high visibility and provides you with a faster result.

Marketing to Anyone and Everyone

People think that the more they promote their products, the more people will generate into customers. But this perception is wrong, to gain a potential customer, you should target your promoting advertisement to the specific location where maximum people have a high interest in your product.

Marketers do anything to bring more visitors into their site without considering whether they will convert or not. The main goal shall be the number of conversion than several visitors. So, always use proper advertising tools to target interested people.

Here are some ideas to improve your Digital Marketing in Nepal.

If you have started to realize that you are only spending money on advertising campaigns which don’t work. Well, not to worry now because after reading these phrases, you will have an idea to improve your digital marketing.

1. Create a Story

Usually, people lack a story about their business what they actually do. It doesn’t have to be a long article that bores the reader. But there needs to be certain information to reach to your customers that will increase the interest and trust towards your brand.

You can create an informative video or even a block of text. Now, suppose you sell bags through the internet then create a video relating those bags providing every necessary information.

This will create engagement in the content, which will increase the customer’s trust and reliability of your brand. Therefore, try creating content that story in it and also provide information that the readers are looking for.

2. Do not miss Call to Action

Call to Action might be a beneficial element on the web page as this is the one that might fetch many customers. CTA can be utilized in multiple fields to get the possible conversion.

Digital Marketing in Nepal
Call To Action

CTA is the most commonly used in sales and marketing to make direct contact with the owner. Some of the examples used in the market are (“”buy now,”” “” sign up,”” “”Register,”” “”Contact Us,”” “”Subscribe,”” etc.)

3. Headline Post

Create a short, sweet, and inspiring headline that will attract visitors to visit your advertising and probably might convert as a customer as well. Most of the time marketers use major information on the heading to get visitors to their site. 

Marketers nowadays display the headline above the image rather than just writing on the top of the content. You have to be really careful while managing your headline and meta descriptions or else,  you can also fix through this website, “totheweb.com.”

4. Remarketing

If your visitor doesn’t convert on their first visit then, you have the feature of remarketing to target those un-converted audiences. You can even know the reason why the users aren’t or didn’t convert. All you need to do is fix those issues then you can remarket them to increase the chance of a conversion.

It allows you to track individual pages of your site and also identify the visitors where they landed and spent time without converting. After you can find out the particular person who is not converting and you can run specialized and improved ads to increase their relevance.

Looking for a digital marketing partner may seem like an overwhelming process. But actually, it is an enjoyable and creative process. Do your homework, some steady research, and find the perfect match for you and your organization. If you have any questions or if you are looking for a digital marketing partner, you can always contact us.

Hansikar Technologies is a digital marketing company in Kathmandu, Nepal. We are one of the best digital marketing agencies in town. We provide our clients with full support, care and make them feel welcome. And most importantly deliver the results they expect.

Digital Marketing in Nepal

Here at Hansikar, we provide a wide range of digital marketing services ranging from web-based branding solutions (web development & Email campaigning), Digital Marketing & SEO, Graphics Designing, System Integration (Custom Software Development), Content Marketing and development, Pay Per Click (PPC) Management & also through Advertising Consulting (Facebook, Twitter, Instagram, LinkedIn, etc.)

FAQ

Why Should You Choose Digital Marketing in Nepal?

As you know digital marketing in Nepal is currently leading marketing medium of this generation, there are many reasons to choose Digital Marketing in Nepal such as:

1. Increase Brand Awareness

2. Promote Your Business 24/7

3. Global Reach

4. Generate more leads and conversion

5. Promote on Social Media

6. Reduce customer acquisition cost

7. Track your marketing progress daily