How to Create Long-Term Content Plan?
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How to Create Long-Term Content Plan?

Formulating a marketing strategy, especially content marketing, begins with a long-term content plan. When creating a long-term content plan, you want to keep your eyes open and utilize most of your time. A plan will keep you well-informed, active, and organized to manage sudden content changes in marketing tasks. Think of any long-term plan you…

How to use Long-Tail Keywords to build Short-Tail Keyword Ranking?
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How to use Long-Tail Keywords to build Short-Tail Keyword Ranking?

Keyword ranking has a major impact on directing traffic to the website, generating leads, and conversion.  More often your webpage gets displayed on the first page of SERPs, it’s better as you’ll add up new visitors to your website. In fact, HubSpot reports that 75% of searchers never pass through the first page of the…

Practical, Modern Rules To Productivity

Practical, Modern Rules To Productivity

The efficiency with which a company’s objectives and tasks are accomplished in the workplace is known as productivity. Profitability and employee morale will be easier to see if a productive workplace is created. A problem that many businesses face in the world is maintaining a productive workforce. Even if not for the workplace these techniques…

A QUICK GUIDE: Workplace Culture- LGBTQ+ Inclusivity

A QUICK GUIDE: Workplace Culture- LGBTQ+ Inclusivity

The term “LGBTQ+” technically stands for lesbian, gay, bisexual, transgender, queer, and (+) stands for more sexual preference other than heterosexuals. But it’s used as an umbrella term for anyone who does not identify as straight (heterosexual) or cisgender. These are some of the many terms that are used in terms of sexual orientation, gender…

Top 10 Metrics to Measure Content Marketing Performance
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Top 10 Metrics to Measure Content Marketing Performance

Just publishing a bunch of content is not sufficient to improve your visibility. You must also analyze the performance of each piece of content by using different marketing metrics. If you want your content to be successful, you should be able to use metrics to determine the progress and flaws of the content to improve…

Content Marketing Vs. Inbound Marketing
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Content Marketing Vs. Inbound Marketing

Marketing has become challenging over time. Today there are content marketing, inbound marketing, influencer marketing, social media marketing, email marketing, and many more. Marketers sometimes get into a dilemma to choose the correct marketing strategy. And it’s more difficult when some marketing strategies sound similar. So this article entirely focuses on clearing the confusion- content…

18 Digital Marketing Tools To Use in 2022
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18 Digital Marketing Tools To Use in 2022

Hence In most parts of the world, Traditional Marketing is going through a makeover phase right now. Marketing strategies that were effective before aren’t that fruitful today. Hence, marketers, as well as business owners, should start revamping their marketing strategies to attract clients to get the best results they can. And for this digital marketing…

Organic or Local SEO: Which type of SEO you need?
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Organic or Local SEO: Which type of SEO you need?

If you’re working to establish your business in the digital market, you might have heard the terms organic SEO and local SEO. And you probably had difficulty determining which SEO to apply- Organic or Local SEO. In this article, you’ll learn about how organic and local SEO is different from each other and how they…

Local SEO: How to optimize for Google’s Local 3-pack listing?
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Local SEO: How to optimize for Google’s Local 3-pack listing?

Since people are using mobile to find a business in their locality, appearing in Google’s local 3-pack listing is becoming essential for the Company to be located. If you’re operating locally, you would want to show up in a local 3-pack. Businesses in the 3-pack list get excellent foot traffic. People believe what Google display…