Formulating a marketing strategy, especially content marketing, begins with a long-term content plan. When creating a long-term content plan, you want to keep your eyes open and utilize most of your time. A plan will keep you well-informed, active, and organized to manage sudden content changes in marketing tasks. Think of any long-term plan you…
Keyword ranking has a major impact on directing traffic to the website, generating leads, and conversion. More often your webpage gets displayed on the first page of SERPs, it’s better as you’ll add up new visitors to your website. In fact, HubSpot reports that 75% of searchers never pass through the first page of the…
Just publishing a bunch of content is not sufficient to improve your visibility. You must also analyze the performance of each piece of content by using different marketing metrics. If you want your content to be successful, you should be able to use metrics to determine the progress and flaws of the content to improve…
A business looking for ways to be found by the audiences online should practice SEO. It’s better late than never. Let’s just face it, if your business is not online, you won’t ever be found, but if you start today, you’ll be located someday. The digital world is where your customers are shifting, and you…
Marketing has become challenging over time. Today there are content marketing, inbound marketing, influencer marketing, social media marketing, email marketing, and many more. Marketers sometimes get into a dilemma to choose the correct marketing strategy. And it’s more difficult when some marketing strategies sound similar. So this article entirely focuses on clearing the confusion- content…
If you’re working to establish your business in the digital market, you might have heard the terms organic SEO and local SEO. And you probably had difficulty determining which SEO to apply- Organic or Local SEO. In this article, you’ll learn about how organic and local SEO is different from each other and how they…
Since people are using mobile to find a business in their locality, appearing in Google’s local 3-pack listing is becoming essential for the Company to be located. If you’re operating locally, you would want to show up in a local 3-pack. Businesses in the 3-pack list get excellent foot traffic. People believe what Google display…
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Search engine (Google) handles billions of queries, every day about all kinds of issues, events, solutions, and the list goes on and on. Since there are so many searches happing in the search engine, it’s definitely an opportunity to flourish one’s business online. Get more customers, add value to your business, attain goals in a…
Social media platforms and Search Engine Optimization (SEO) are two substantial aspects of digital marketing. Social media can power SEO to some extent but can’t rely entirely on improving ranking. As AJ Kohn says, “It’s not the actual social activity that matters, but what happens as a result of that activity.” Let’s say you wrote…
