Email marketing and SEO is the best digital marketing combination that can boost visibility. Though Google doesn’t claw through individual emails so having an excellent number of subscribers won’t make any difference in ranking. But you can turn email marketing in your favour to improve your...
9 Key Benefits of SEO for Businesses
A business looking for ways to be found by the audiences online should definitely practice SEO. It’s better late than never. Let’s just face it, if your business is not online, you won’t be found ever, but if you start today, you’ll be found someday. The digital world is wh...
Content Marketing Vs. Inbound Marketing
Marketing has become challenging over time. Today there are content marketing, inbound marketing, influencer marketing, social media marketing, email marketing, and many more. Marketers sometimes get in a dilemma to choose the correct marketing strategy. And it’s more difficult when some marke...
How does the Search Engine (Google) Work to Rank the Content?
Billions of queries are asked in the search engine, Google, every day about all kinds of issues, events, solutions, and list goes on and on. Since there are so many searches happing in the search engine, it’s definitely an opportunity to flourish one’s business online. Get more customers...
How to use Long-Tail Keywords to build Short-Tail Keywords Ranking?
Keyword ranking has a major impact on directing traffic to the website, generating leads, and conversion. More often your webpage gets displayed on the first page of SERPs, it’s better as you’ll add up new visitors to your website. In fact, HubSpot reports that 75% of searchers never p...
Top 10 Metrics to Measure Content Marketing Performance
Just publishing a bunch of content is not sufficient to improve your visibility. You must also analyze the performance of each piece of content by using different marketing metrics. If you want your content to be successful, you should be able to use metrics to determine the progress and flaws of th...
How to Create Long-Term Content Plan?
Formulating a marketing strategy, especially content marketing strategy begins with a long-term content plan. When it comes to creating a long-term content plan, you want to keep your eyes open and utilize most of your time. Having a plan will keep you well-informed, active, and organized to manage ...
What are the Benefits of Re-Purposing the Content?
Without a doubt, high-quality content can direct traffic to your website, moreover, can encourage your audience to convert into a lead. But what if your best content didn’t perform as you expected? So, if you have been through this situation you can give another shot by repurposing your conten...
SEO Strategies: How to Rank No. #1 on Google?
Launching your business website on the internet is just a first step, and the next is all about applying SEO strategies to earn the first position in Google. Ranking in Google was not hard in past years, but it’s been quite difficult with the algorithm updates. The intent of the updates has al...
Blogging Tactics that can Improve SEO
If you’ve ever searched regarding blogging strategies, blogging tactics, or blogging tips on the internet you’ll find many articles that discuss keywords, backlinks, and other factors, but that’s just a tip of the iceberg. Yes, those factors are important but there is so much und...