Launching your business website on the internet is just a first step, and the next is all about applying SEO strategies to earn the first position in Google. Ranking in Google was not hard in past years, but it’s been quite difficult with the algorithm updates. The intent of the updates has always been to enhance the users’ experience by displaying the relevant search result.
According to the Zero Limit Web, the first five organic searches get 67.60% of all clicks, which is why ranking is very crucial.
Google always brings big and tiny changes in its algorithm, which may work in favor of your website or work against you. Here’re a few major algorithm changes that Google introduced, which has an impact on the ranking.
- 2012- Penguin: Detects sites that are using irrelevant links to get a higher position. Google penguin aims to identify and lower the rank of sites with spammy links.
- 2013- Hummingbird: Help Google understand the intent behind the search queries. Though keywords are important, the website can get rank even if it doesn’t have exact keywords that the user entered.
- 2014- Pigeon: Records the location of the search made and delivers the localized result to users.
- 2015- Mobile-friendly: Works in favor of a mobile-friendly website to rank at the top of mobile search.
- 2015- RankBrain: is a part of a hummingbird and one of the most important ranking factors. It serves the best search result that matches the search queries.
- 2017-Fred: Targets those webpages that violate the guideline of Google webmaster. This update can remove the content by its Google quality guideline.
With all the majors and minor Google algorithm updates, ranking your web pages has definitely been difficult. But you may consider using the SEO strategies that can help you with your website ranking.
SEO strategies to boost your Google ranking
1. Meta tags
Meta tags have profound impacts on uplifting your ranking position. These tags help Google figure out the purpose of your content and display your content according to the search queries. The title tag, Image Alt Text, and meta description are the meta tags that have an impact on ranking.
The title tag is the blue hyperlink on SERP that signal the Google about the relevancy of the content. It needs to have an exact description of the content and should have keywords to indicate the search engine to rank the page. Webpage optimized by placing the keyword at the first of title tag tend to work better than placing at the end
Image Alt Tag
The image alt tag is a text alternative to the image which helps Google to read the image. Applying an image alt tag related to the content will help you rank your website on the result page.
Meta Description appears below the title tag, which describes the content. Using a keyword in meta description increases the chance to get ranked and clicks.
Backlinks are considered the most important factor to get ranked on search engines like Google. SEO Backlinks are the links that are directed from other’s websites to your website.
According to the research conducted by Ahrefs, “The more backlink a web page has, the more search traffic it gets from Google.”
You get search traffic on your website when the webpage gets rank. Backlinks tell Google that people have trust on the website and have the quality to be rank. In fact, backlink also indicates that your website is relevant and help in creating authority on the core topic.
The best practice to get a backlink is to write a guest blog for other publishers’ websites. When you’re writing on another website, you’re introducing your business to new audiences, and also you’re increasing referral traffic to your website.
Keywords optimization is the crucial factor of SEO strategy that has a role in ranking your web page. Identify the specific keywords that you want to be rank for. Ensure that you’re using the keywords in a reader-friendly manner to engage your reader in your content.
While searching, people don’t use one or two words; they usually search by typing a bunch of words. Therefore, using long-tail keywords can increase the visibility of your website if you can identify the search intent.
According to Smart Insights, Long-tail keywords have a click-through rate (CTR) 3%-5% more than a generic search.”
When you’re using long-tail keywords, you’re very specific about the topic. People are likely to read the content which talks exactly about what they are searching for. Being specific and relevant to the search will increase the traffic as people will come across the content when they are searching.
There’re sites where you do keywords research like SemRush, Ahrefs. Other than this, you can also consider using LSI keywords and keywords suggested by Google in your content.
Creating content on the website will show that you’re an expert in your industry. Content does create the value of your business; along with this, it is the strength of the SEO strategy. Publishing relevant content will help Google determine the relevancy of your website and rank your website in SERP whenever there is a related search.
Creating content regularly will build a library. Having a collection of content also symbolizes that you have a higher authority than others in your industry. This means when people search for the product or service of your industry, the chances of your website being rank in SERP is higher.
While you write content, don’t write on the random topic, select the topic that your audience wants to read. Write about the benefits that you offer, your business practices, features of your business, and success stories. If your content has appropriate keywords that your audience can relate to, then that can be a big support in SEO strategy.
Writing valuable content is important. Giving your website visitor valuable content will increase the time they spend on the website and help improve the performance of SEO.
5. Image optimization
According to Moz, the image is returned for 27.3% of search queries on Google, which is why image optimization is being important. When an image-oriented platform like Pinterest and Instagram are growing, audiences are looking for an image search result that they can rely on.
Image optimization can create a better user experience and can improve SEO when there is an image search result. Inserting at least one related image on your content is important as people are more likely to look for the content that can give a proper concept about the content. For this, you can use infographics to clarify the concept.
You may prefer using JPEG and PNG for better quality and transparency of the image. Add description caption and name your image as it is a best practice in SEO strategy. Implementing image optimization in SEO strategy will help the search engine identify what the image is about and display the image as a search result.
6. Mobile optimization
Around two-thirds of searches are done by mobile, which is 65% of the total search. This is a reason why Google has updated its algorithm. When your website is mobile-friendly, you can reach a large audience and provide them with a wonderful reading experience on your website.
Also, mobile-friendly websites are the ranking factor of Google; it becomes important for you to optimize your website for mobile if you want to rank.
Use a standard font that can be visible easily. Additionally, it’s very important to use the image that suits the mobile phone because the screen of the mobile is small compare to the desktop. You can also focus on designing a simple website that can be easily accessed by your audience.
7. Page loading speed
Google is a concern about providing excellent user experience, so if your page loading speed is slow, then Google will notice it, and this can negatively impact your ranking. Additionally, a slow website will also affect the visitors’ engagement on your website. And less user engagement can also drop-down your ranking.
If the website has a loading disability, then there is a chance 40% of the visitors will quit the website if the website didn’t load in 3 seconds. In fact, 80% of the visitors will not return to the website. If your website is loading slowly, you’re losing more than you’re thinking.
You can test your website speed using a tool such as Pingdom, which is free. With this tool, you can test your website from a different location. Moreover, you can check the speed of your website around the world.
You can fix your website loading speed by adjusting your website theme and plugins.
Overcoming all the challenges of Google to rank on the SERP has a different level of difficulties. But the mentioned SEO strategies can be applied to rank your website. Moreover, you also need to study and understand consumers’ desires. Researching long-tail keywords that they are using to visit your website can be an opportunity to create content that solves their problem.
Also, you can analyze your competitor and find their strength and weakness. Once you have what they are missing, you can fill the gap and move ahead of them.
Above all, you should also know which SEO strategies will work for you and which strategies are less effective on your website. If you could know what exact SEO strategies you need to apply, then there is a very high chance to get rank.