Local means a particular region or area and local search result mean result of local searches that essentially includes information about services, business, companies, etc. Local SEO is effective when a business company exist in the local area and serve its service to the people nearby it.
Uncovering the local business to local audience ensures the usage of your service or product at the local area by local people. If the business appears in the search engine at a local place, people like to visit the company nearby them and buy the services. But how to get ranking on the local search engine?
Local Business Owner might be facing the problem of visibility of their business on the search engine.
Is the website necessary for local SEO?
Local SEO generally is for business, company, product nearby areas. The location of the company is indexed by the search engine and hence appears on the search engine when people search it for in the nearby areas.
Website is necessary for local SEO. If people find your business location, they don’t bother themselves to go to a location and have an appointment for discussing the plan. Instead, they prefer to look of company portfolios and services it offers.
The website gives the online presence of your business. It provides details about the service, product, etc. which build up the trust among people. If you are focussing your business at a local level, then local SEO optimization should be done for your website.
What is Google My Business?
Google My Business is a free service by Google. Yes, Free. This service lists your business in its directory. It’s a tool for managing online visibility of your business across the Google search engine which includes Map. All the information about your company such as contact details, location, website, business working time, etc. are needed for listing your business in Google directory.
It also consists of reviews, photos, etc. which build trust for your company. The more reviews on Google My Business, the more ranking will be.
Benefits of Local SEO in Local Business
- Trust building among the local people
- More traffic, more customer service, more sales from a local area
- Reputation of the company
- Visibility of business on Google Maps
- More traffic to Website
Ranking factors of Google My Business
The three major ranking factors used by Google My Business for listing your business on top of the search engine are as follows:
Since Google My Business is built for local business search, Google uses its map to recognize the shortest business location. Accordingly, it shows the result in the Search engine.
The relevancy of the business is the factor that determines how well the business fit the customer’s search intent. Vagueness is the blunder for relevancy of any business which will degrade the ranking. The exactness and genuine information of company improve the ranking. If you provide clarification about your business and focus on the exact service plans and strategy, then it improves the ranking of the local business.
Prominence is all about activity performed on your business listing. The activity can be review writing, relevant contents, images, etc. The prominence keeps updating the listing of your business profile on the search engine. The more involvement in updating, the more improvement on the search ranking.
If the business listing has good ratings, then it’s good for maintaining the trust and brand awareness in the local area.
How to Optimize Google My Business Listing?
Optimization of Google My Business Listing improves the local SEO of your business. Here are some optimization techniques that should be followed in order to get ranked on the top of the search engine.
- Claiming the listing with a genuine business name
- Accurate category that fits the business best
- Providing original information
- Contact details such as phone number, website address
- Fix opening time and closing time
- Using Schema data for a website
- Photos Review
- Genuine Review by satisfied customers
- Description Of the company service in detail
Google My Business is a free service which will help the company to present its visibility on the internet. Moreover, it provides detail about the location of the company, opening and closing time, contact details, etc. which builds trust among the public. If a website link is included in Google My Business, then it can be used for growing the traffic of the website as well.