Digital Marketing Tool is the technique, material, and strategie that companies use to accumulate consumer data, boost sales, or apply several tactics to engage customers.
There are so many options and strategies associated with digital marketing, where you can get creative and experiment with a variety of marketing tactics by remaining within your budget limit.
Applying digital marketing tools, you can use analytics dashboards to monitor the performance of your campaigns, flourish an interactive relationship with consumers and gather significant and track their behavior patterns and create a strong foundation of your business.
Digital Marketing tools can be of many types and have a definite purpose. They are mostly used for the following purpose:
- Conduct Surveys
- Generate Leads
- Collect consumer-related Data
- Create Customer Loyalty
- Automate daily time-consuming tasks
- Monitor performance of Ad Campaigns
- Improve Conversion Ratio
- Build a Company Reputation
Technologies are changing at a fast pace, and so are our ways of implementing them. In order to gain maximum benefits from all these amazing digital marketing tools, we should constantly research and experiment with these new tools and strategies, and opt for the ones which work best for our business. To determine the right technology that can help you outrun your competition, you must always indulge yourself in deep research regarding the latest, effective, and affordable tools available in the market.
Whether you are digging through data or refining your social media presence, the utilization of the right digital marketing tools will save you chunks of time and maintain your sanity.
Here, we have put together a list of tools that will help marketers of all shapes and sizes.
Digitals Marketing Tools
- Google Adwords
- Google Analytics
Price: HubSpot provides free to $3200/month exclusive plans, depending on your needs
HubSpot has numerous tools to enable your business to reach an amplified growth, no matter what stage your business is at. If you are skeptical about investing in these perfect marketing tools, you can always start out with its free tools. You can set up your campaigns by creating your own web forms, popup forms, and live chat software to capture leads. Then, you can leverage your email marketing campaigns, synchronize all of your collected data into the free CRM, and track and analyze site visitor’s behavior.
Things get sophisticated with advanced marketing automation when you opt for its paid strategies.
HubSpot provides an all-in-one solution from managing your content and social media to tracking emails and connecting with your leads. And it will perfectly align with other tools (Typeform, HotJar) as well.
You can receive the following benefits utilizing HubSpot:
- Grows your traffic, improves your conversion ratio, and intensifies your ROI for your inbounding marketing campaigns.
- Speeds up the buyer’s journey and enhance your sales with effective sales tools.
Price: The Yoast plugin for WordPress is free, but the paid premium plans depend upon the number of sites you want to monitor.
Yoast is a perfect plugin that works best with both Gutenberg and the Classic editor in WordPress. And it provides excellent strategies to optimize your content for search engines.
It helps you to choose relevant content, focuses keywords to improve your ranking, maintains your individual content URLs, and internal links to optimize your site. You can improve page readability with its Flesch Reading Ease score. With its systematic updates, you can keep up with the changing Google algorithm and always remain up-to-date on your SEO.
Price: Buffer provides free services and goes up to $199/month depending upon your requirements.
Buffer is an amazing digital marketing tool which is majorly used for social media posting, it offers analytics on posts, which helps you determine whether your posts are relevant, engaging, and rewarding or not.
It is simple and easy to use and provides a value proposition. It has extensive features to help you boost your social media presence among your prospects.
Price: AdWords is based on Pay-Per-Click Model
Google AdWords facilitates your business to advertise in Google’s search engine results pages. You can research keywords to include in your ad and other content with Google Keyword Planner. With AdWords, you can set budget caps to plan your spending on each ad. It is a perfect platform to display your products or services on Google’s result pages for particular queries. You can target people with higher purchase intent using keyword bidding strategies of Google AdWords.
Google Analytics is the most prominent digital marketing tool to understand where is your traffic coming from to your website, who are they, on which pages they are spending most of their time. Furthermore, you can set up strategies to track conversions, track events to get thorough details on user engagement. Within a few minutes, you can add the Analytics code to your website, enabling you to track every action by every visitor.
Google Analytics is very much important while designing your very own digital marketing strategies. Installing this early on is a must while implementing online marketing strategies as the data and reviews collected from it can play a significant role in each of your marketing campaigns.
Price: You will have to pay up to $199 depending upon your business requirements
With more than 12 million customers, Mail Chimp has cemented its position as one of the top email marketing providers in the world.
For setting up effective email marketing campaigns and orchestrate your social media campaigns, you can utilize Mail Chimp. It provides you with the opportunity to find the right customers, build your audience base, and personalize your brand. You can get deeper insights into your consumers and boost your sales with the proper implementation of Mail Chimp
Price: BuzzSumo’s paid plan starts at $79/month
The tool which helps you to better understand your competition or learn what content platforms work best with search engines and your audience; you can always go for BuzzSumo. You can get a clearer view of what ignites people’s interest in your business with BuzzSumo. When you realize trending and hot topics, you can easily generate evergreen and engaging content and capture the undivided attention of your desired audience
Price: Hootsuite starts with a package of $29 per month, or customized enterprise pricing
Hootsuite provides a social media management solution. It allows you to schedule social media posts in advance, which ultimately saves your time and helps in efficient social media marketing management.
There are more than many features of Hootsuite which assists you in achieving your digital marketing goals. For example, Comments and mentions can be replied through your dashboard. You will not have to visit each individual platform. You can also utilize pre-written responses to connect with your audiences.
If you are already executing digital marketing strategies, it is likely that you are reaching out to a certain segment of your target audience. But there is always room for improvement. So you can always employ these potential digital marketing tool and achieve your marketing goals with great efficiency.