A business website is a key element in digital marketing, especially in SEO.
The digital world is where you give your business a new start, gain customers, grow business, improve market position, and give your competitor a tough fight.
This does sound awesome. But, for this to happen you will need a website that is optimized by SEO. If you want digital success, nothing is better than a website with SEO.
But what you need to understand is SEO does take time. Launching a website with SEO will not benefit you the next day or next week. It takes months before you start getting benefits. However, once you start earning benefits from SEO then there is never looking back.
So let’s start knowing the steps to build the website for SEO.
1. Choose the correct domain name
A domain name is a name that you put for your website. It is a unique address where your people can visit you online. Your business domain name has to be different from others, which should represent no one else than you.
Moreover, a domain name can have a great impact on SEO. Having the right domain name makes it easy in targeting your customers and you can get quick placement in search engines.
When you choose your domain name make sure it’s relevant to your business and easy to remember.
2. Optimize page URL
Customize the Uniform Resource Locator (URL) of your webpage. When customizing URL for each webpage on your website, ensure that it’s easy to remember and has a targeted keyword of the page.
A well-structured URL provides the visitor with the page information they have landed on. A URL consists of a domain name, other related details that provide information to the user about the specific webpage.
For example, if you own a bag business then your URL can be, www.websitename.com/bag/purse/product
3. Conduct keyword research
Identify which keyword you want to rank for. Keywords are one of the major factors which determine SEO for the website. If you can make a decision on the right keyword, you will be able to give a proper direction to your website.
The keyword is just not helping your website SEO but it will also assist you in planning. It will help you in finding which content you should be focusing on to be relevant to your audience.
Also targeted keyword will give the search engine an idea about the information you want to convey and why the information is important for the user.
4. Create relevant content for your website
Content is an important on-page SEO element that can help the website rank. If you’re a new website, implementing SEO technique along with few contents is better to give your site a kicker start.
In fact, content on the homepage will help the user determine, whether or not they want to move to another blog to get more information. Therefore you need to make sure that you make your content relevant and interesting which encourages a user to spend a longer time on your website.
Sometime relevant content may not give expected traffic. This can be the result of un-friendly content.
This means your content may have words which are not friendly to the readers, long sentences and paragraph which discourage readers to read or unorganized content which is not easily understood. So make sure your content is reader-friendly so that you get more visitors to your site.
5. Plan website structure
If you’re a new website, you may not feel the necessity of structuring your website. Your website architecture is still important even though if you just have few webpages.
Some websites may consider taking a deeper approach to structure website and others might take a wider approach. The bottom line is that you should be organizing your site in a way that makes sense and should provide a good user experience.
When you plan your website page you need to ensure that you prioritize the webpage which is important to your website. Organize the website in a way that makes your audience easy to move between the webpages.
6. Website navigation
Navigation is equally important in your website for SEO. When you have a well-structured site it provides a pleasant user experience by helping them to identify what each piece of content is about. If your website focuses on usability and user experience it can help you with SEO.
If you just think the navigation is just a menu on the website, then you might be somehow wrong. Navigation is the way you organize your webpages on a website to assist your visitor move from one page to another.
Navigation should be easy to interpret and recognized by your visitors. If your visitors find difficulty in moving between your webpages then they may drop interest from the site and can leave the page.
So, you can test your website before launching it so that you can fix the problem if you encounter any.
7. Link to other webpages in your site
Internal links in the website have a vital role in SEO as it signals Google how to crawl between your webpages. Moreover, it also helps Google to determine what your website is about. Likewise, the information that Google collected from your site can help in positioning your pages when there is a search.
Also, an internal link is a way to allow the visitor to move from one page to another relevant webpage. Visitors jumping between the pages indicate that they enjoy reading content.
Additionally, this also tells Google that your website is relevant to your audience. And this can positively impact SEO as it can increase your website ranking
8. Optimize title tag
The title tag is the text that appears on Google as your page title when there is a search. The title tag should describe the content of your page and should also have a keyword of the page. It’s necessary that every page on your website should have title tags that are optimized for the targeted SEO keyword.
Optimizing title tags doesn’t mean making it less attractive. When optimizing title tag you want to incorporate the main keyword of the page and make it appealing enough that brings clicks to the website.
Moreover, you need to take extra care while optimizing the title tag as a search engine determines the score of your webpage according to the keyword used in it.
9. Optimize meta description
The meta description is the short information that is displayed under the title tag and URL in Google’s search result. Though meta description doesn’t have any role in ranking, it’s important to give relevance to your webpages.
The major reason why meta description is important because it has a huge effect on the webpage’s CTR (Click-through-rate). Detail information in the meta description encourages users to click the result to visit your webpage.
Always try writing relevant meta descriptions for each of the webpages on your website so that it can support SEO.
10. Set Google analytic for your website
Google analytic allows you to track every movement of the visitor on your website. You can trace how many users are visiting your site and what they are doing on their visit.
In fact, it also keeps the record of sales, which content interest your audience and how they find your website. With all these data you can formulate further SEO strategy for your website to make it more relevant and visible.
Along with this information, Google analytic helps you determine how your visitors are responding to your website and how well your website is performing. And you can make necessary changes in SEO techniques to improve your website.
11. Make use of Google Search Console
Once you have a website, content, title tag, meta description, links, and Google analytic now it’s time for Google search console. This tool of Google can be useful to those who want to impress their audiences.
Google search console can be used to determine how your website performs in organic search, for which keywords you’re ranking, total keyword impression, and other valuable metrics.
Installing both Google analytics and Google search console can be beneficial to get more insight into your website. If you can make use of these Google tools as early as possible you can help your website faster.
12. Build a long-term SEO plan for your website
SEO is a long-term process. It’s not right to think launching your website will bring leads, sales, and revenue to your business. If you want to rank for competitive keywords you will definitely need a long-term SEO strategy.
To show up in SERPs when people are looking for you or your product, you need to do some real work. Start long-term SEO sooner than late.
The only step that you should not take after gaining digital success is discontinuing SEO for the website. This is definitely not a good business decision.
Will you stop building strategies for business once it reaches a great high of success? No right, you won’t do that because there is a massive competition in the market and other business can take your market share.
And the same can happen with your website SEO. Your competitor can take advantage of you not investing time in SEO and can grab your rank.
This is something that you obviously don’t want. You may cut your SEO budget after online success but pushing SEO can impact you negatively.