Digital marketing is expanding its share in the market as its types are becoming popular among the businesses. When the internet is emerging as a prominent aspect of humankind, businesses are also sensing a change that needs to be adopted in their business.
For those who are new toc this field might feel difficult to differentiate the types of digital marketing strategy. Digital marketing uses all types of online platforms to promote and display marketing content on any screen that has access to the internet.
9 types of digital marketing that businesses can incorporate in marketing strategy
1. Search Engine Optimization (SEO)
SEO is the organic method of growing visibility in search engines like Google in its Search Engine Result Pages (SERPs). SERPs appears on the screen of users as a final result of what they have searched in search in search engine.
Users receive a result page depending upon the keywords they have used, their location, and search history. Thereby, businesses need to be very specific about their choice of keywords and their target audiences.
However, applying a well-planned SEO strategy can drive traffic on a business website, which indicates an increase in its visibility among the audience.
If you want your audience to know more about your business and want to keep them connected with your business then adjusting SEO in your marketing strategy will surely bring customers to your business.
2. Search Engine Marketing (SEM)
SEO is not only a digital marketing strategy that brings traffic on the website, but SEM also generates traffic on the website. However, the only difference is, SEO is organic but SEM is a paid strategy.
Search engine place SEM above SEO in search engine results. SEM appears at a top of SERPs with a small “Ad” label next to the URL. While using SEM you’re allowed to buy space in SERPs on the base of target keywords, location, other data.
Though SEM is a paid strategy, it’s effective to generate the right traffic as a search engine display ad to targeted audiences. This is a productive strategy to grow your business in a competitive market.
3. Content Marketing
Content marketing is the process of creating content with a brand offering along with providing value to the website visitors. You can use content marketing to inspire, educate, or entertain the reader.
In fact, content marketing is an indirect method to promote a business online. The main intention of content marketing is to engage the reader and make them interact with the content by sharing or commenting on it.
If your readers can relate to your content, it generates trust, which is an important long-term digital marketing goal. You can publish your content as a blog post, report, or guest post which creates interest among readers.
When you are implementing content marketing, ensure that you publish content frequently to not lose readers’ interest.
4. Social Media Marketing (SMM)
Social media is a popular platform, which is why it is one of the important digital marketing strategies to promote your business. However, social media isn’t just a promoting platform but you can also interact with your customers. Knowing your customer is important in marketing.
There are social media platforms like Facebook, Instagram, Twitter, Linkedin, and many more, which can be used for marketing. You need to know that one social media platform that has your target audience and promotes your business there.
When you are using SMM make sure that the content you create encourages to share. This indicates that your content generates engagement and help you position your brand.
5. Pay-Per-Click (PPC)
PPC is a method where the advertiser has to pay for every click that they receive. In other words, it is a way of generating paid traffic to your landing page whenever someone clicks on the link.
Though SEM and PPC is the paid digital marketing strategy, it is different in a certain aspect. SEM is paid search but PPC is more than that. PPC ads are typically banner ads that you see at the edges of your screen when you search.
PPC is similar to SEM but it also includes display advertising. Display ads or banner ads are the proper combination image or video, text, call-to-action which should encourage the viewer to click.
6. Affiliate Marketing
Affiliate marketing is becoming a popular way to earn money online. If you are successful in conducting your affiliate marketing program, you can earn a decent amount of money.
Under this marketing strategy, affiliate marketers do all the marketing activities for your business. Although, before you handle your marketing workload to an affiliate marketer you need to educate them about your business so they can bring results.
7. Influencer Marketing
Influencer marketing is the newest type of digital marketing strategy where businesses select people which an enormous online reach. The aim behind doing this is to generate traffic and make sales from the target market.
You can choose influencers from social media platforms like Instagram and TikTok. The selected influencers post photos of your product or talk about your services to entice their followers.
People trust Instagramers and TikTokers more than the ads. When influencers talk about your brand, it’s more likely that they will use your product and even can recommend it to someone.
8. Email Marketing
Email marketing is direct marketing which connects business to their customers. Though email marketing is an old type of digital marketing, it’s an excellent way to create brand loyalty.
Newsletter campaign is the popular email marketing, but other than that you can send your customers confirmation emails, thank you emails, an email notifying about your new product.
There are many factors that define the success of your email marketing strategy, from knowing your customers, creating content to time you spend.
9. Viral Marketing
Viral marketing is the post or the information that generates massive share in an online platform. Moreover, viral marketing can bring a tremendous amount of traffic to your website over a short time.
You can use social media platforms to viral your post, image, video, or content and give your business enormous attention. This is a great way to promote your business in a short time.
This is difficult marketing which takes lots of effort to generate an idea but the benefits that come along with this are worth the effort.
Conclusion: Which one is best for the business?
Now you know the types of digital marketing which are on practice. You may prefer using these to boost your visibility. Whichever marketing strategy you choose for your business, what you should know is that the ultimate goal of digital marketing is to give business visibility and generate traffic.
The first thing that people do nowadays to find certain stuff is, they Google it. Whether they are searching for bags, shoes, clothes, restaurants, hotels, electronic devices, home appliances, people Google it.
Google is their ultimate source for their answer. Therefore your presence in Google matters. And a convenient way to show your presence in Google is by using SEO marketing strategy.
However, someone might say, social media is also one of the good digital marketing platforms. Social media keep your customers engage, but SEO helps people find your business as well as keep them engage in your website.