Digitized information is occupying every edge of the world, which is why content marketing is becoming a crucial factor in every business field. People nowadays are inquisitive, thus they are using the internet as a source to get the answer to every question. Internet is taken as a convenient platform to get information regarding anything from impractical stuff to global happening.
Google is where people go to get their answers. This is the reason content marketing is in demand in every field of business. Though content marketing is prioritized, it is misunderstood as writing information regarding certain topic on online platforms. But content marketing is more than just delivering a piece of information.
Content Marketing Drives Ideal Customers to the Business
Content marketing is a digital marketing strategy that focuses on creating content targeting the right customers. The major intention of content marketing is to create brand awareness, turn potential customers into customers, and engage the existing customers.
Publishing a bunch of contents on a regular basis might not give you an expected number of customers, few effective contents are enough to bring the right customer to your business. But that doesn’t mean depending completely on those articles is fruitful. Publishing articles in certain time intervals is essential to maintain a healthy relationship with your audiences.
If you want your content to be engaging enough to drive traffic and leads on the website, you need to make sure that your content resonates with audiences. Before you start writing your content you need to understand your audience. Your content has to be interesting as well as informative for your potential customers to convert into revenue-generating customers.
Try putting yourself in the shoe of your customers to understand what they want. The content which has all the information that your customers are searching for has a high probability to improve traffic and conversion rate which will ultimately increase the lead on the website.
8 tips to master your content marketing skills
1. Generating Concept for the Content
Writing the content can be tough if you’re out of an idea. Having a plot for your content is important because your writing will be completely based on that particular idea. But, what if you don’t have a concept to write your content? Giving stress to your mind won’t always help you generate concept for your content.
When you are unable to decide the concept, don’t stress, relax your body. Start researching online. You may try figuring out your audiences’ reading habits and examine your competitors’ website. There are tools such as SEMrush and BuzzSumo to help you find the idea for your next content.
If you are still not sure about the concept, you may go to Quora. It is the question and answer site where anyone can ask questions and get an answer from the community. You can find the most popular post on different topics.
Remember the content that is valued by your audience determines the ranking in the search engine.
2. Determine the motive of the content writing
When you start writing content, you should know for whom you are writing and how this content will help your target audience. The focal point of your content should be to inform your readers about the topic or help them with the complete solution. It’s very important to engage your readers while keeping your content rotate around the topic.
Moreover, you can also build awareness about the topic by introducing what is the reason behind writing the content. Doing this you are creating the proper scenario for your content and generating importance on writing on a particular topic. You need to give an outline to your readers to ensure that they are reading the right content which will answer their search queries.
If possible you can also begin by defining the benefits that your content offers. But don’t use all suggestions mentioned in this point in the particular section of your content because this can make your content clumsy. Ensure that your content is reader-friendly.
3. Use relevant Keywords
Keywords are generally understood as support for ranking the content on Google, but it is also a strength that helps you stay relevant to your readers. Include the right keywords that console readers to read the content. But that doesn’t mean you stuff your content with keywords making it less reader-friendly.
You may prefer using synonyms of the keywords if you think you’re using too many keywords in your content. For example: let’s say your keyword is digital marketing, a synonym for digital marketing can be online marketing. Using synonym you still stay relevant to your readers making your content free from keywords stuffing.
When doing keywords research you can use the same tools which are suitable to search for the content concept, i.e. SEMrush and BuzzSumo.
Identify the list of keywords for your content using these tools. When choosing the keywords choose that have low monthly search volume as these can have a big impact on search engine visibility. Keywords with high volume are difficult to rank on the search engine.
4. Interactive writing style
You can create engagement only if your content is interactive. Your content should sound more like conversing with the reader rather than using big words. Incorporate those words that your readers are familiar with. Likewise, you should also be using simple sentences to make you appear creditable and confident in the content.
Attractive content draws more eyes. Make sure you’re using short sentences and paragraphs to create whitespace in your content to give a rest to your readers’ eyes. Lengthy sentences and paragraphs make the writing complex creating difficulty in understanding.
Interactive content will have words like “you” and “your” to connect with the readers. Some of the content also use the first person, i.e. “I” to resonate with the reader directly. But the common practice in content writing is using the second person.
You write content to drive engagement. Focus on writing high-quality content than elongating it with unnecessary information.
5. Use links and info-graphic
Using high authorized and relevant links are essential in your content. Links help Google understand that you are connected with high-authority sites and your site belongs to the same niche. You can also create internal links to show Google which pages in the sites are more important.
Links are important to bring tremendous traffic to the website. You can also build inbound links by publishing guest blogs. Inbound links are necessary to expand your audience and can also increase domain authority.
Other than this, info-graphic is a popular element in content writing to make the readers understand the concept. Usually info-graphic is used when the topic or sub-topic is complex to understand. It is gaining popularity as these make the readers understand the difficult context easily.
But, be sure not to use info-graphic when it is not necessary. Using unnecessary elements doesn’t create engagement making content less reader-friendly.
6. Share content in social media platforms
Creating great content is not enough; you need to have a promotional plan to give you content visibility. Promoting your content on social media platforms should worth the time and effort you put into it. Thus, you should be sharing the content with those people who can get benefits from it.
It might be difficult to get your content in front of many people just by posting a blog or articles on a website using SEO for visibility. Thereby, choosing social media platforms for content marketing can give an effective result.
Alter the content copy when you are sharing your content on different social media platforms. This seems unnecessary, but it has importance as audience using, Facebook, Instagram, Twitter, LinkedIn are not the same.
On Facebook, Twitter, or LinkedIn you can share links by adjusting your caption to match your audience in these platforms. But Instagram is the image-driven platform, so, you should be sharing images of your content with a brief content description in the caption.
7. Repurposing the content
You don’t need to create content every day. You can just work on those contents which are performing well. Repurposing the content allows you to extend your content value to improve the performance of the content in search engines.
When you repurpose your content, it gets a high probability to rank in the search engine page result. Moreover, your content can reach new audiences and also support the consistency of your content. Repurposing the content somehow has an impact in bring leads to the website.
You repurpose by updating the headline, adding links and info-graphics, including call-to-action within the content. Don’t repurpose all the content, adjust top-performing contents. But make sure your content is at least 2 weeks old before repurposing it.
8. Modify the content for featured snippets
Google is getting better at giving the best result for the search queries. Thereby, Google has featured snippets which is displayed above the 1st ranked on the result page. Featured snippets show the extracted information from the website and include Title and URL.
Feature snippets work best when you have a clear format in your content. If you want to optimize the content for featured snippets you need to identify the contents which are on 1-5 ranks.
Optimize your content as the way Google algorithm understands. Use headers to get the place in featured snippets. While displaying the content in feature snippets, Google shows H2 as a title and H3 as a list item in the snippets. Remove unnecessary tags like spam tags from headers.
Your content is truly high-quality if your readers don’t feel the need of referring other sources for the information. Your readers read your content to get the exact answer to their search queries. The content you published should provide accurate solutions so that they can start working to solve their problem.