Unlike other marketing in Nepal, Facebook marketing in Nepal is the most populated and commonly used social media marketing in Nepal. Not only in Nepal, Facebook Marketing is the currently largest social media network in the world. There are 10,429,000 Facebook users in Nepal from the stat November 2019, which is more than half of the total population of Nepal.
With the reach of such a massive number of users, Facebook marketing has been a great platform for marketing businesses. From small business to large organizations, Facebook marketing works perfectly providing maximum outcomes of advertisement.
Why is Facebook Marketing important?
Facebook Marketing is the most comfortable and easy medium of marketing that every individual can access to its service. As already said, Facebook carries millions of active users, and whenever you post any of your posts, then you can reach it to millions according to your will. According to the research, people on average spend 20 minutes per day on Facebook which is really a long period.
If you are looking for an advertisement on Facebook, then here are some really good points that will enhance your interest in Facebook marketing.
1. Most populated social media
Facebook receives 2.45 billion active users per month as the study from 2019. It is the biggest social network worldwide which carries the highest amount of user. People spend more time on Facebook than any other social media platforms.
This social media “Facebook” was created much earlier than other social media platforms like Instagram, Twitter, snapchat, etc. naturally, it gains huge number of users worldwide. Facebook also provides every possible service that a marketer requires which places it at the high place of social media marketing.
2. The cheapest form of Advertising
You might not believe that your $1 spend on post promotion reaches to 1,000 people and $5 to 5,000. This is one of the major advantages than a Facebook advertiser gets. Having Facebook ads, it doesn’t make sense to spend more money on PPC ads, radio ads, television commercials, billboards, etc. Also, advertising on Facebook works much better and quicker. You can get result with a range of week or even a day.
3. Easy to the target audience
Targeting the potential audience is the one that every advertiser desires for because it reduces the cost for unwanted users. Facebook ads provide targeting options by people’s age, interest, behaviour, location, gender, etc.
You can literally find the most suited person who will immediately get engaged in your advertisement through the use of Facebook ads. Instead wasting your money promoting to thousands of strangers, you can filter the interested one and target your ads to them which will increase the leads and conversion.
4. Increases Brand Awareness
One of the main reason of advertising is to create brand awareness and increase people engagements. The more your post is shared, the more people will know about your brand. It is a great way to keep your customer aware of your products, and whenever they need such product then they will contact you first instead searching a different organizations.
5. Helps in increasing website traffic
Whenever an individual clicks on your Facebook ad, it takes the visitor on your website landing page. This way, you can obtain website traffic from Facebook advertisement as well. You can run website click campaign where you can take users into your website. Even though social traffic doesn’t really matter the website ranking but having something is better than having nothing.
6. Increases sales, leads and conversion
Facebook marketing provides really engaging contents like images, videos, text, etc. It builds trust and credibility to the visitors and carries better percentage on converting visitor into customers. Unfortunately, it takes time and effort to create every post that engaging to create conversion but it really does works much efficiently than other platforms.
People can directly communicate to the organization and review about the post, which also creates a better relationship between customer and advertiser.
7. Facebook advertising provides a quick result
It drives immediate results to your effort. Your post can reach to thousands of audience within some couple of minutes, and people will get immediate view on your post. So, if you are impatient for getting result and desire for quick result then Facebook marketing is best choice for your business.
8. Improves customer relationship
You can directly contact to your customer through several ways, i.e. inbox message, comments and other interactions on your advertisements. Facebook redesigned pages on mobile so that customers can feel easy in communication with your local business. Also, with new features of Facebook, it allows visitors to see stories, recent photos, events and many more engaging posts.
9. Boosts SEO
Social traffic is the easiest way to get traffic into the website. It plays a good role in uplifting the rank of the website. You can rank your Facebook page at the Google Search Engine as well only with the help of social traffic. Also, Facebook supports the SEO ranking by some small point, but that is more than enough.
Here are some amazing facts about Facebook Marketing:
- There are over 2.45 billion active Facebook users per month.
- People use Like and share buttons for almost 10 million times a day.
- In Europe, over 307 million people are on Facebook.
- Five new Facebook accounts are created every second.
- There are 83 million fake Facebook profiles.
- Per day, 300 millions of photos are uploaded.
- People visit an average of 20 minutes on Facebook daily.
- On every 60 seconds, 510,000 comments are posted, 293,000 statuses are posted, and 136,000 photos are uploaded on Facebook.
- Over 6 million businesses are using Facebook Ads to reach their targeted audience.
- Facebook has made over 2.5 trillion posts to date.
Facebook marketing is reaching the height of success as one of the successful digital marketing in the market. Also, if you are looking for a comfortable, low priced and quicker way of digital marketing then get going with Facebook marketing.
What are the best Facebook Marketing Tips?
If Facebook marketing was that easy then, every other source of marketing would lose their potential. Since not every marketer can get success through Facebook marketing, here are some tips to improve your advertising on Facebook and gain maximum benefit.
Perfect your Facebook profile with outstanding cover photo.
Post original contents
Provide quick response to customers
Don’t ignore your analytics
Test your ads before running
Target your desire audience