Behind every successful hotel, there surely is a good hotel website and a great digital marketing strategy. Effectively implementing these strategies and actions have helped successful hotels and resorts. Also, help to get a steady flow of visitors and their marketing and support easier and effective. Digital marketing has the power to make hotels stand out from the rest.
Managing hotels is not just about serving guests, managing rooms, availabilities or pricings anymore. Hotel managers today has the main focus to shift towards expanding their brands/hotels/resorts online while also running the business profitably.
Digital marketing for hotels is becoming a more and more complex puzzle to solve. The solution to this problem is also a challenging one. Just hiring staffs is a basic but a temporary solution. It is because the demand for digital marketing in the hospitality sector is growing at an unstoppable rate and it will only continue to grow with time.
Hence, the only quick fix to this dilemma is equipping yourself with a digital marketing architecture and tools. That provides an attractive and consistent multi-channel experience to the online viewers/leads and prepare for the future.
In the context of Nepal, traditional marketing still holds the major chunk of market share. Only in recent years, digital marketing in Nepal has come into the light and is starting to see a silver lining. However, in areas like hospitality (hotels, resorts, etc.) and tourism sectors, digital marketing has excelled and is done excessively and competitively.
Nepal is a country whose economy hugely relies on its tourism. Nepal welcomes over a million tourists annually. Hence, with so many people visiting the country, there is no doubt that Nepal has become a hotspot for hotels, resorts, lodges, etc. and other similar businesses.
Also, with so many visitors, digital marketing will only help hotels and businesses to get exposure in an international stage. People will be able to see availabilities, pricing, bookings, etc. while getting an attractive, simple and effective multi-channel experience.
Do you think you have all the clues to successfully and effectively implement your digital marketing strategies for your hotels and resorts???
Here we have provided you guys with a quick checklist of elements hotel managers need to consider while defining and implementing digital marketing strategies for their hotels.
10 Digital Marketing in tips for hotels in Nepal
1. Making the hotel website your focal point
It is obvious that the hotel’s website is the best place to engage, interact and sell products to the guests. The hotel’s website should be well optimized for the search engines. Thorough auditing of a website should be done to solve all the SEO issues remaining in the site.
In the next phase, we need to look at the user experience the site provides for its visitors. The visitors should find the website experience attractive and interactive. An easy-to-navigate website should be presented with a clear call-to-action that provides users with a wonderful experience.
An attempt should be made to mesmerize the guests by highlighting the unique selling points, keeping attractive images and videos, etc. The guests should be able to see why your hotel is so special and different from others through your website.
2. Focus on bookings and type of bookings available
Brief instructions & communications should be given about the price and services that are at the disposal. Own specialized booking engines should be used to offer promotions and special offers to the clients to encourage them to get your products.
Also, the additional focus can be given on booking directly and being clear of incentives for direct booking through the website. The guests should be given everything in one place, user-friendly, clearly communicating and visually appealing site reflecting the hotel experience and an easy booking process.
3. Making the most out of social platforms
“According to Forrester, 60% of guests use one or more social networking platforms during their search, shop and buy process.”
This data shows the importance of social media for hotels. A good social media presence helps hotels to reach their focused clients and also send the right message. Increased brand awareness, audience reach, growing website visitors, database & revenue growth. All these can be attained by focusing on social media/influencer marketing.
Compelling contextual storytelling, impressive pictures/video footage, special promotions, activities, etc. should be presented to the followers of your social media accounts. A strong presence in platforms like Facebook, TripAdvisor, LinkedIn, Instagram, LonelyPlanet, etc., will give a massive boost to your business.
4.Promote Hotel’s Brand and Imagery
The hotel’s digital presence should delight visitors with stunning visual experiences. And make them feel connected with your brand and ideas. The guests should be inspired and motivated to connect with you through your digital marketing campaigns and strategies.
Testimonials should also be added to the website and positive reviews about your hotel and services. That should also be shared whenever and wherever possible. This will add to your brand’s credentials and make your hotel look experienced, skilled, efficient and an expert in your field.
5. Innovate and implement alluring and unique marketing campaigns
Digital marketing for hotels isn’t just a one-time thing. Digital marketing process also does not contain a lot of training or hiring. Using appropriate tools and strategies, managers can use available resources to create campaigns, follow-up and reap the rewards.
Creating campaigns targeting the niche using CRM software has been a popular method used by many hotel businesses. Google Analytics, reviews, surveys, Facebook and Twitter insights, etc. are also some helpful and trusted sources to get information. Marketing campaigns become much easier when the needs, desires, and behaviors of the clients are known.
6. Focus on providing a mobile compatible platform for your users
Mobile computing one of the most rapidly developing fields in the computing world. Hence, it is obvious that mobile traffic is also the fastest growing category in digital marketing. It is estimated that more than 50% of all online bookings are done on a mobile device.
It is a must for all hotels today to have a website that is mobile compatible. Most audiences today are mobile users and have more utilitarian behavior. Using mobile as a stand-alone media has got good results. But even better rewards are got when used as an integrated, multi-channel platform. Even creating applications for mobile platforms can be considered.
7. Target hotel e-mail marketing
E-mail marketing is considered one of the most effective methods to build loyalty, trust, and awareness. Delivering crafty, thoughtfully worded and appealing e-mails boosts the chance of sales from both your potential and existing customers.
In the e-mails and newsletters, receivers can be given information about various happening and attention-grabbing subjects — latest news, developments, upcoming events, greetings for occasions, specials, and making it easy for booking. Implementing these strategies will give an advantage and help to get great results from e-mail marketing campaigns.
8. Knowing the competition and the environment
Having a detailed understanding of the environment your hotel is competing in is a must for all hotel managers. Getting to know the competitors and also analyzing how they are getting guests is a good way to get new ideas and also to outperform them.
Using SEO software (like SEMRush), hotel managers can view reports of competitors’ site metrics. Deeper insight can be got through this process by analyzing keywords, link profiles, etc. Knowing competitors’ strategies will help in adapting your strategy and perform to its full potential.
9. Being distinct and unique
What is your brand’s unique feature?
The unique selling points your hotel has should be mentioned in a clear and highlighted manner. When the clients get some trust in your hotel, next thing they will look for is a hotel which gives them the best experience for the best price.
Being personal and telling interesting stories, keeping beautiful visuals, local attractions, personalizing the guest experience, etc. can be done. Show the customers what you provide that others in your field don’t and try to grab attention and possible customers.
10. Programs to reward customers
Having loyal customers is a big boost for any business. To make data-driven marketing decisions, getting user feedback, e-mailing clients after their stay, provide them with an easy way to leave reviews, etc. can be done. These activities will encourage clients to book in the future.
Returning guests can be given some discounts and free services, which will make them feel more connected to you. Happy clients won’t just be loyal but also spread a word or two about your business to others both in person and through reviewing sites, online communities, etc.
So, are you the owner of a hotel/resort?
Hotel digital marketing is basically all about getting as much traffic in the hotel’s site and attracting visitors through other platforms. These clues that we have provided will surely provide you a massive boost in your digital marketing campaigns if implemented properly.
And as always, if you need any help or have any queries, don’t hesitate to contact us. Hansikar Technologies is a digital marketing company based in Kathmandu, Nepal. We will provide you with top quality hotel marketing services, stay on top of the latest hotel trends and deliver campaigns with the results you desire.