If you’re working to establish your business in the digital market, you might have heard the terms organic SEO and local SEO. And you probably had a hard time finding out which SEO to apply- Organic or Local SEO.
In this article, you’ll learn about how organic and local SEO is different from each other and how they complement each other.
What is organic SEO?
Organic SEO is the digital marketing strategy used by businesses to appear and rank on the search engine result page (SERPs).
The motive of organic search is to get the highest spot in the organic search results to get traffic to your website. The business that performs organic SEO aims to educate and engage its visitors through innovative content.
Just having a library of content won’t rank you in the organic search result but you also need to construct your content with respect to ranking criteria to get benefits.
Key ranking criteria are:
- Relevant content to your target audience
- Bring backlinks from a highly authorized website
- The domain authority of your website
- Build internal links
- A keyword that matches audiences’ problem
When you formulate content you probably don’t want your creation to be overlooked. Definitely you want your content to be valued by audiences.
In order to get the attention of your audiences, you’ll need relevant and authorized links pointing to your site. High-quality content and backlinks are the two major factors that can uplift your ranking.
Using relevant keywords will help your audience discover you and internal links will inform Google what your website is about. Providing the right signal to Google will display your webpage when there is a relevant query.
Few major advantages of organic SEO
- The most effective method to promote your business than paid search
- Direct targeted traffic to your website
- Establish your brand as though leader in your industry
- Increase brand awareness
- Generate high ROI
Businesses can get this benefit when the website is optimized with SEO. The search engine display content in the organic search when the search is not location intent. The search engine understand that the user is looking for information rather than a business in a specific location.
What is local SEO?
Local SEO is a way to optimize the online presence of businesses to show up in local searches. Businesses are using local SEO to reach customers who are willing to buy a product or get a desired service in the area.
Basically local SEO has a geographical factor that allows the business to display in the specific location for the relevant query.
If you want your local customer to find your business, you should be practicing local SEO in your business marketing strategy.
Achieve success in local SEO by
- Optimizing for Google My Business
- Improve internal link structure
- Add location on your website
- Create locally targeted content
- Ensure that your business name, address, phone number are consistent online
The search engine displays your business when people in your area search for something related to your business.
If you want to earn the top spot in local search you need to actively optimize your business website to stay competitive. A business that maintains competitiveness in the local search results will generate more customers.
Top benefits of local SEO
- Increase foot traffic to the business
- Most of the local search queries end up in purchases decision
- Improve local visibility
- Increase business credibility
- Show up in Google 3 pack
If you’re a local business and want to drive most of the local customers to your business then nothing can be productive than using local SEO.
With local SEO you’ll obviously create brand awareness among locals but along with this, you’ll also get the opportunity to display in front of locals who are new in your locality.
Local SEO can be a strategy for the new businesses to establish in the specific geographic area then grow the business outside that business location.
Which SEO is better for your business?
Till now you may have decided which SEO is suitable for your business. If you’re still in confusion and you haven’t decided yet then this section will help you with your decision.
So, organic SEO should be applied by those businesses who don’t want to appear for a specific location but want to rank higher in search engines.
A business that publishes content to answer the audiences’ questions should be using organic SEO. If you’re targeting audiences who want knowledge on a certain topic then organic SEO can help you reach those audiences.
If you’re selling home appliances online but you don’t have any location and you want to rank in search engine then in such case you may practice organic SEO. However, if you’re not targeting a specific location then you’re probably losing potential customers. You can create video content, blog posts, infographics to answer questions to attract customers.
And if your business have physical location and can attract more potential local customers then you may prefer using local SEO.
With “near me” search businesses in the specific area can draw the attention of people who want to get involved with your business. However, not just for “near me” search, Google feature businesses in 3 packs in organic search also.
So, if you’re brick and mortar business with an office in a specific location then local SEO is what you should do to get more foot traffic to your store.
Can both SEO bring benefits when used together?
Yes! If you’re a multiple location brand then Local SEO and organic SEO can be used together. Business with multiple locations wants to rank for general search as well as you want to rank locally to be found by locals.
If your website has a blog, you might want to rank for both organic and local search. In such a case you should make use of both local and organic SEO.
SEO can help search engines to discover your website and increase your reach to targeted customers. But by implementing both organic and local SEO you don’t just present yourself to the local people but you’re also enhancing your reach outside the business location.
However, when you create content make sure that you have answered not only the questions of local people but also address the question of most of the targeted audience.
Most of the time your audiences will have similar questions so there might not be a problem while answering the question through content. But sometimes your audiences (besides locals) might have a very specific question. In that case, you can help them personally or if the question is very frequent you can answer in the blog post.
In order to rank higher in both organic and local search result your business should be relevant to a specific search. When you are relevant to search you’re telling the search engine that your content is good enough to be displayed.
Does local and organic SEO have an impact on each other?
Both local SEO and organic SEO can help each other to bring the best result. There are SEO strategies that support local and organic SEO to rank on the search engine result page.
Local citation helps local SEO by informing search engine your business name, location, phone number. It creates links and this can be considered as a link building strategy that helps organic SEO. As the search engine keeps a count of backlinks, thus this can help the performance of organic SEO.
Search engines prefer fresh content. When you create locally-focused blogs or add the business address on your page, you’re supporting both local and organic SEO. Your website is telling Google that your site is locally relevant by it also boosts organic search effort.
You definitely want to make sure that search engines understand your business and your website, but remember you also want your audience to resonate with your blogs. Therefore, ensure that your content is right for your audience as well as for search engines.
It’s important that the search engine finds all of your business information and your audience enjoy reading your content.