Are you a small business in Melbourne, who is in search to enhance its local SEO? Ranking your business page in the Google Search Result in Melbourne sounds difficult because of its competitive market.
Melbourne is the diversified city of Australia where every new idea gives birth to a new venture. The research has found that more than 90% of people in Melbourne search for local businesses on their mobile once a week. This signifies that local SEO is the core of digital marketing in Melbourne.
Local SEO is getting so much hype as it is easier to compete in the local market than in the national or international market. Moreover, targeting local customers is much easier which can help in expanding the business in a bigger market.
The primary factor to use local SEO is to get the highest ranking in the specific geographical area. So, if your business is in Queen Victoria Market, Melbourne, there is no point for you to target in Sydney. This is the reason businesses prefer local SEO to increase their visibility in the local market.
The best ways you can optimize your local SEO in Melbourne are:
1. Optimize your site
The first and the most important tip to improve your local SEO is by optimizing your website. Well optimized website makes you easy to climb on the top of the Google search result page. Therefore, you need to optimize your website to increase your business visibility.
The most effective way to optimize your website is by creating content pages. When you are creating your webpage make sure that your content resonates with your business. Your audiences want to know more about your business, thereby your content needs to address what your business does and how can your business help your audience with your service or product.
Other than this you can add your business location on the Google map and display clients’ testimonies on your website. You can attract the clients to your business showing the testimony of your previous work. And adding your business to the Google map is beneficial when your potential clients want to visit you.
2.Create Google My Business Account
People nowadays search for their requirement on the search engine like Google. Thereby, your presence in Google becomes important and the best way to show your presence in Google is by creating Google My Business Account.
Having your GMB account will support in optimizing your Local SEO. But owing your GMB account is not just enough, you need to optimize it to support Local SEO. This means you need to constantly be active in your GMB profile.
You can optimize your GMB account by providing accurate and up-to-date information, which includes: work hours, information about your services or product, add photos and, respond to the reviews. This will help you generate engagements which can be the strongest support to optimize your GMB account.
3. Create local content
If you want to make your website fully optimized, make sure that your website consists of blogs. When you are posting blogs ensure that local people can relate the content, thereby, you need to address the issue of local people.
You can write content related to local news stories, activities, and events, or create video content about causes that your business supports. If you are a local business, the content you create should connect the local people because this how you can appeal to people emotionally.
This strategy can help you get ranked for a specific location.
Long-tail keywords are the 3 or more keywords that customers are more likely to use when they are close to making the purchase decision. If you are a business operation locally, you should prefer using long-tail keywords as it ranks easily compare to high volume keywords.
However, you need to do keywords research for Melbourne to get the best local SEO result. When you are well aware of which keywords to be used then it will definitely help you win the race in local SEO.
For example: if you want to promote your business in Melbourne by using local SEO then you can use the option in the keywords planner where you can select city and get the list of keywords that are trending in that particular city.
5. Local SEO promotion and Off-page
Using competitive keywords are not just enough, you need to generate valuable and relatable backlink from the local SEO to get rank. Local SEO Company can help you rank your business in Melbourne.
If you want to list your business locally you may prefer using a high authority website in Australia to their website. Moreover, you can use the OnqMarketing blog to get a high authority list of the business listing.
Other than this you can use Guest Posting to get rank on the chosen keywords. It’s an off-page activity where you need to be careful when choosing a website, you only be choosing high authority and related websites for your guest post.
6. Social Media platform
In this informative age, people are spending the most time in social media. This symbolizes that local businesses should take advantage of this to promote their product or services.
If you use the right strategy you can attract a bunch of visitors to your website. Social media platform helps you to get visitors from across the globe. However, if you’re a local business, you would prefer targeting the local customers and social media is the most effective and convenient platform to aware and engage customers.
Facebook, YouTube, and Instagram are the most active social media platform in Australia. If you are a local business in Australia you should prioritize these three platforms to support your local SEO ranking.
7. Build citation
Citation sounds complicated term but it is simple and important in local SEO. A citation simply is the business information (name, address, phone number) which is displayed online.
Google use citation as a source of business information, which is why you need to have sufficient and accurate citations to be found by your local customers. Thereby, you need to update your information to minimize the confusion to the search engines and customers.
Citations are considered as “table stakes” for local search. If you don’t give your business a citation, your business will not get local visibility. Therefore citation is not to be ignored.
8. Voice search
Voice search is not a very popular technique but will be growing rapidly in the coming years. Thereby, it is important in local SEO to optimize the pattern of how people will ask a question when they speak into the device.
When you are optimizing the voice search you should know that people will use long-tail keywords compared to regular search. Therefore, you may have to adjust the SEO of your content to fit in voice search.
If your business doesn’t get visibility through voice search then this is something you should consider solving. Moreover, if you are a local business then you should consider showing visibility through all the platforms available possible.
9. Website for mobile
Which device is mostly used by the people? The definite answer to this question is Mobile. The next question that arises is, Is your website optimized for the mobile?
When people are actively using mobile you need to make sure your website fits the mobile as well. An optimized website for the mobile is the player in the local SEO.
While optimizing your website for the mobile, you need to make sure that your website loads quickly, use bigger fonts and images, and ensure intuitive UI for great UX.
10. High-quality and relevant link
It is extremely important for your content to have high-quality and relevant links from another website to get local SEO ranking. This means that other than GMB profiles and citations using this as a ranking strategy is fruitful for local SEO.
This can be time-consuming at the time but if your local business is promoting good content then another website may want to link to it. This can be a great help for your business to get rank locally.
Local SEO is growing rapidly. You’ll never know when Google will bring changes in the algorithm which will affect local search. That’s the reason you always need to stay at the top in local SEO. By implementing these 10 tips, your business will not just get the advantage of local search but will also have a solid foundation when Google changes its algorithm.