One of the biggest frustration I hear about using social media as a digital marketing process for your business is that it takes too much time and effort. But it is also the most powerful and cost-effective ways to market your business. So it makes sense that you do have to put some effort in, but having said that there are few tricks to saving your time and sanity being really organized. Social Media Calendar is here for you.
What is Social Media Calendar?
A social media calendar is a pre-planned working calendar where every upcoming event are placed and managed.
There are a lot of companies that operate without Social media calendar, but we genuinely recommend you to use a content calendar. This is going to help you to stay on a track of marketing at the right time.
There must be a situation in everyone’s life where there emerges a conversation that includes:
- What do we post on Facebook today?
- Shall we post this on Instagram or Twitter?
- Have we completed a post for YouTube?
Let us suppose, you own a Sweets shop and today’s a Mother’s Day. You are unknown about the Mother’s day until a customer says, “What is the plan for today’s Mother’s Day?” .Now, You are in a pretty tense situation, because you are lacking calendar on whats coming tomorrow.
Well, this situation might never come again if you have a social media content calendar by your side.
Why is this important?
All digital marketing efforts should be accounted for. We should measure everything that we do in digital marketing. So, they should be planned; they should be numbered; they should be aligned with your brand’s goal. It shouldn’t be about what you feel like posting that morning.
According to the Content Marketing Institute, 92 percent of content marketers use social media as a marketing tool. But through the report, it is seen that people have a tough time to organize their posts.
A social media calendar can help you plan and manage what often comes out to be a very chaotic part of your business, which is social media posting.
If you decide to run your social media marketing through a calendar before posting, it helps you a lot because you only have to create that calendar once and then let that be your guiding light going forward.
How to create a social media content calendar
This is very much important on your business because if you have a bunch of people on your team that is stepping on each other’s feet and posting thing in erratic and weird ways. If you don’t know when to post, why you’re posting, how successful your posting is then creating social media content calendar and utilizing it is the most effective way to amplify your business goals through social media.
Social media calendar can be created through various platforms, either online or offline. Here are some of the best and most used platforms for social media calendar:
- Google Sheets
- Microsoft Excel
- Google drive
Choose any of the following which you are best at, and let’s get started.
1. Examine your social media
Before working on a social media calendar, it’s better to examine all of your company’s social media channels, including impostor accounts and key information.
This allows you to know whether your present strategy is getting beneficial or not. It also helps in editing social media by removing unnecessary parts and adding new ones.
Follow these steps of Social Media Examine:
- Identify the active audience on your networks.
- Find out the most growing platform.
- Make sure where is your traffics are coming from?
2. Identify goals
We use social media calendar with specific goals to achieve like increasing number of subscribers on your social media, selling your products, or branding your business. So, the first step is to rectify your goal.
3. Content Categories
The content category is an important step in where you decide the content you are going to post on Facebook, Instagram, Twitter, etc. So, make a list of your content and identify the social media where you are willing to post on a certain date.
People appreciate different kinds of content than a regular post with a blend of video, quotes, a block of text, etc. for uniqueness and attractive.
4. Evergreen Content
Contents that last forever on your site like the blog post, video tutorials, etc. are evergreen content. You can share those posts time and again for increasing the subscription and views.
If you have 30 blog posts and 20 YouTube videos, then you can share those posts one by one per day this helps in the refreshment of those posts and videos.
5. Verify your calendar’s need
Make sure your calendar contains every necessary details and function. It is better that you add the maximum number of ideas and detail at first, then select the most useful points that your team decides. The basic and primary needs for social media calendar are:
- Product launch
- Blog Post
6. Insert the contents
Contents on the calendar is not a person’s job; it’s teamwork where the maximum person has to satisfy the decision. There could emerge tons of questions on who is responsible for this and that.
So, initially, people have to take proper responsibility for the task inserted on the calendar. This process will help to run a calendar in a proper flow with minimizing mistakes and obstacles.
7. Scheduling your contents
You don’t want to wait for the specific timing to post the content. God knows what might occur in the last hour. So you better get prepared and schedule your content at the specific timing, so you don’t have to wait and press “Publish” multiple times a day.
Scheduling posts your content automatically when the time arrives.
Benefits of Social Media Calendar in your business
Social media requires regular updates and engagement for the development process and to gain a positive result.
People are getting busier, and without the lack of planning (Social Media Calendar), things get messy at the time of action. So, to get in control on every postings and event start a social media calendar and here are some benefits to your business.
1. Never miss important dates
One of the key things a content calendar must contain is key dates that matter to your business, i.e. events, product launches, postings, campaigns, and more.
2. Organize content
Staying organized not only means you remember important dates, it also means that you know what you’re publishing, where, and when.
3. Collaborate easily
Whether you’re sharing information with stakeholders or updating your team, this calendar serves as the single source of truth for what’s being published and when.
4. Save time
Planning content ahead, knowing when you’re sharing evergreen assets when you’re pushing new content, and when you’re curating items from other creators will save you time in the long run.
5. Effectively allocate resources
Having a content calendar means you’re more likely to publish your content precisely when you intend to and at the quality level you expect.
6. Gain a deeper understanding of successful content
Careful planning of your social media content will also help you gain a better understanding of what makes a good piece of content, enabling you to increase your success rate and create more of what your audience wants to see.
Social Media Calendar Templates You could find useful with
These are the sample Templates you can apply for your business.
Why Social Media Calendar an important part of every business?
We have already discussed the importance of a social media calendar. You might have got an idea of how it works and helps in the betterment of the business status.
It helps your business to stay on the track in a proper flow. You won’t have to face the pressure on the final hour of action period because the postings are already scheduled. Punctuality is a very key term for every business; you need the trust of your audiences that can be gained if you are punctual at your daily activity.
Social media calendar helps you never miss any of your events, dates, and keeps your timing perfect during the action. It automatically uplifts your business. So, don’t get late in creating a social media calendar of your own.