The online presence of the business changed the way of marketing. You might not be aware of it. You might have no idea how many potential clients you are losing. Real Estate Business is not a small business, and if you can make it visible online, you will be attracting more clients towards your business. If you think SEO tips are not for Real Estate business, then think again. According to the report of “The Digital House Hunt,” 53% of total buyers use the Internet to buy the next home.
Focus on your business and let the Website do the marketing on autopilot. But the Website only won’t be sufficient for grabbing potential clients. SEO tips play a vital role in increasing organic traffic to the Website and hence, converting those traffic to leads (clients). Thus it helps you to grow real estate business.
How SEO impacts Real Estate Business?
If you are not sure how SEO tips will help in the generation of leads, then, here are the facts. SEO helps in increasing organic traffic to the Website. Let’s suppose; you are getting 1000 organic visitors per day to your Website. Then, in a month, your business will be visible to more than 30,000 people.
Okay, you are not getting 30,000 clients with it. But imagine only 10% of visitors enquired your business and Only 0.5% gets converted into leads. You can calculate the ROI with that 0.5 % of clients. Your business won’t be limited to 0.5%; the number will increase since the process is on autopilot. You do your business and let the Website bring clients for you.
SEO Tips for Real Estate Business
Before beginning the SEO tips, it is necessary to have a professional website. The Website must contain testimonials, portfolio, etc. It helps to build trust and brand awareness. SEO tips for Real Estate Business are discussed below:
1. Website Structure
A professional website is needed for any Real Estate Business to build up trust and brand awareness. Just imagine how the Website looks if it has a yellow background with white text on it. No-one likes such a website. It increases the bounce rate, and also visitors won’t prefer to come again on those sites. It has adverse SEO effects on the Website.
If you are using WordPress CMS, here is the list of SEO optimized website templates for real estate agents. If you are not using WordPress CMS, no problem, you can design your theme referencing these templates. It doesn’t matter which programming language or CMS you are using for developing the Website; it only matters whether you have proper navigation, testimonials, case study, etc.
Next, you should care about is the speed of the Website. It is recommended that the speed of the Website should be less than 3 seconds. Speed became one of the critical SEO factors after Google announced it in 2010. If the site takes lots of time to load, then people leave the Website without visiting it. It results in a high bounce rate and reduces time on page, which negatively affects SEO.
The speed of the website can be reduced through the following techniques:
- Choosing a good Web hosting company that has maximum uptime
- Improve server response time
- Optimizing the size of images
- Eliminate render-blocking resources
- Reduce Redirects
- Enabling Cache
2. Onsite SEO
On-site SEO is the optimization technique that is done directly on the Website’s content. It includes optimization of Alt tags, meta tags, internal linking, permalink, etc. On-Page SEO is important to the search engines to understand the content of the website.
Onsite SEO tips profoundly influence SEO content writing both for users and search engines. The users search for quality and search engine searches for proper formatting. The search engine understands the quality of content if the content has higher user engagement and more time on page with less bounce rate.
Always keep yourself away from keyword stuffing and Cannibalization. Keyword stuffing is the tactic to include the same keyword for several times on the same content. Keyword Cannibalization refers to targeting the same keyword to different pages. If you are targeting different pages for ranking the same keyword, you are competing with yourself.
Plan of action for Onsite SEO
- Use Keywords on Meta tags
- Use Emotional and Power words in the title tag
- A title tag should be less than 70 characters
- Make sure meta description is less than 160 characters
- Use Breadcrumb and don’t use stop words in permalinks
- Proper formatting of the content so it will have a higher chance for featured snippets on Google.
3. Blog posts
The homepage only is not enough for ranking the website on the Search Engine Result Page (SERP). Blog posts are informative contents that are useful for ranking the website on SERP. Blog posts increase the visibility of the site and help to drive organic traffic to the website.
For writing the blog posts, you can take the help of Google’s “People also ask” SERP feature.
Also, Real Estate can focus on the following topic for writing blogs:
- Homebuyers’ guide
- Describe the home-buying and selling process
- Advantages of a home inspection
- Share the current market conditions
- Explaining the benefits and disadvantages of open house
- Guidance for buying new construction home
While writing blog posts, you should follow the proper formatting of the content. Don’t forget to do the keyword research. Without keyword research(SEO Tips), your content is meaningless for search engine indexing.
4. Placement of Keywords
Keywords are words or phrases that are typed as search queries on the Search box. Without keywords, the content of the website is not going to be ranked. Hence, Keyword research is fundamental to get your website ranked for those keywords.
You can understand the search volume and keyword difficulty of the keywords using the Semrush tool. After you get the proper keyword for your content, place them in your content. Use the keywords under 2% of the total contents. If you use more keywords, then it is regarded as keyword stuffing, and a search engine can penalize your website.
The best ways to place the keywords in the article are as follows:
- Insert keyword in the first paragraph
- Use synonyms of your selected keyword
- Don’t use focus keyword for interlinking pages
- Use keywords in Meta tags such as title tag, permalinks, and Meta description
- Include keywords in Headings
5. LSI keywords
LSI is the acronym for Latent Semantic Indexing, which means related terms. It is provided by a Search engine that is a topic-based. LSI keywords are not synonyms. These keywords are related to your target keywords. For example, landed property, real property, etc. are synonyms for “real estate” keywords and Real estate broker, Real estate company, etc. are LSI keywords.
There are many ways to find out LSI keywords. Some are discussed below:
Whenever you typed any words on the search engine box, it suggests some additional words. You can find LSI terms using Google autocomplete.
In the above fig, bold words are LSI keywords. These are the terms used by a human while searching related to Real estate.
Search Related to…
These terms are shown at the bottom of the search result. It also gives you the related terms to your focus keywords.
In the above figure, you can see the related searches. You can include the highlighted keyword in the content so that your content will be ranked for these keywords as well.
6. Long-Tail Keywords
Long-Tail keywords contain more than three words. Generally, long-tail keywords have low search volume as well as the little competition, but it has a higher conversion rate. Since the voice search is trending, the long-tail keywords are getting ranked on SERP. According to Ahrefs, 92% of long-tail keywords get ten searches per month.
How to find long-tail keywords?
You can get long-tail keywords on Google’s “searches related to” feature.
In the above fig. you can see the highlighted long-tail keywords. These keywords contain more than three words. If you include these keywords in the content, the chance for ranking the website gets higher.
7. Earn Featured Snippet
Featured Snippet is also called 0 rank result on Google. Rank 0 is the highest-ranking result on SERPs. It appears above the organic search results. Google selects Featured Snippet. It provides direct answers to the question. The featured snippets can bring a higher amount of traffic to the website.
The Featured Snippet is of following types:
- Paragraph Snippets
- List Snippets
- Table Snippets
- Video snippets
The fig. above shows the featured Snippet of “types of real estate investment.”
How to get ranked for Featured Snippet?
- Perform keyword research with keyword planner and find out the long-tail keywords relevant to your content
- Get the ideas from already ranked pages
- Proper optimization and formatting of the content
- Keep your paragraph short (less than 50 words), and the answer should be specific to the question
If you don’t want Google to rank your page for a featured snippet, you should use <meta name=“googlebot“ content=“nosnippet“> in the header section.
8. Local SEO
Real Estate business is searched more in local areas. More than 60 percent of home buyers searched local keyword phrases, like [city] real estate business. So it is recommended to optimize the website for local SEO tips.
You can optimize the website for the local search terms such as:
- [city] homes for sale
- [city] real estate agent
- [city] real estate
- [city] realtor
- [city] real estate business
- [city] real estate investment
Listing business on Google My Business
Google My Business (GMB) ranks the business according to the location, reviews, and genuine information. If you include your business on GMB, it also helps in attracting the traffic to your website. If those visitors are engaged on your website, then it improves the ranking of your website.
Above fig. shows how the real estate business are displayed according to the location.
Interlinking means linking one page with another page in the same domain name. It provides the proper structure to the website and helps the visitors to find the related articles on the site.
For a search engine, interlinking helps crawlers to find out the pages, and hence, the indexing becomes faster on the search engine. Interlinking increases the visitor’s engagement and reduce the bounce rate.
How to improve interlinking on the website?
Follow the following procedure for proper interlinking on the website:
- Don’t link focus keywords to another page
- Try to interlink the long-tail keyword
- Interlink only relevant pages, Don’t force yourself to include internal links if you don’t have
- Don’t include many internal links since it can result in spamming your website
- Make use of related posts
10. Optimize Website for mobile
After Google announced mobile-first indexing in 2019, it became compulsory to prepare a site for the mobile view. Mobile-first indexing means, instead of looking at the desktop version, Google checks the website for the mobile view and hence, indexes them accordingly.
How to optimize a website for mobile?
- Use a responsive theme for website
- Using Media queries CSS to make the website responsive according to the device
- Use Bootstrap, Foundation or Materialize framework according to the design of your website
- You can also make a separate website for mobile
- Prepare your website for AMP pages
11. Business Directories and Listings
If people don’t find the related business from the search engine, they search business on the directories and listing website. It can be of great use if you own a local business. While submitting a listing, provide accurate information about your business.
One more benefit of listing your business on Directories is you will get backlinks, which improve the ranking of the website.
Here is the list of business directories:
12. Optimized Video Content
Video contents are the future of blogging. People engage more in the video than that of a blog. Video Content helps for direct interaction with visitors. It helps to increase Click Through Rate (CTR).
Video contents are also included in Google featured snippets so, it would be a great source of increasing the traffic to the website.
Real Estate business can make a video about home buyers’ guide, things needed before involving home buying, benefits of the open house, etc. These types of videos attract visitors, and they will be interested in discussing with you.
How to optimize the video contents?
- Use videos on your website, so that they visit your site as well
- Provide a proper title and description to the video
- Youtube can be helpful if you don’t want the extra load on Server
- If you are uploading videos to youtube, perform keyword research
- Embed youtube videos on Website with proper title and description
13. Robots.txt, Sitemap and Webmaster Tools
You have optimized your website with SEO tips, but what if your website is having a problem? How will you know about it? How to deal with errors? What if your website is blocked for indexing on the search engine? Errors, problems, responsiveness, etc. are severe cases in degrading the ranking of the website.
Robots.txt is an SEO tips for controlling the indexing of posts, pages, images on the search engine. It helps your website to tell the search engine crawler whether it crawl the specific page or not. If you are using cloaking on your website, then you must disallow the search engine bots to crawl those links.
Moreover, with Robots.txt controls various types of search engine bots such as Yandex bot, bing bot, image bot, news bot, etc. If you have spam bots to your website, you can block them with the help of Robots.txt because robot traffic is not beneficial for the site.
How to create Robots.txt file?
- If you are using Yoast WordPress plugin, then you can create robot.txt file through it
- Create Robots.txt file using a text editor
- Follow the proper guidelines
- Include sitemap link on the robots.txt file
- Upload robots.txt file to the public folder on your webserver
- After uploading you can test robots.txt file on Search Console
A sitemap is a file that consists of information about pages, videos, and other files on the website. There are two types of Sitemap, Namely, HTML sitemap, and XML Sitemap.
HTML sitemap provides the links of all the pages, posts, and other files along with their title. It is in a human-understandable form. An HTML sitemap is useful for providing proper navigation to visitors.
XML sitemaps are made for search engine bots. These sitemaps are used for telling the search engine crawlers about the website. It alerts the webmaster console about the updates, new posts, etc. Sitemap.xml file is to be submitted to the search engine console.
Google Search Console
Google Search Console is useful in indexing the website. Moreover, it gives information about various errors and blocking messages. You can also get information about the security problem with your site.
Search Console provides data about the top keywords that get impressions and click. It reports about crawling, 404 errors, spam, etc.
How to submit your website to Google Search Console?
- Go to Google search console.
- Add a property
- Enter your website address and click on Continue
- You will get various methods to verify your website. You can place meta tags on the header section.
- After successful verification, you are ready to monitor your website through Google Search Console.
- Now, head over to the sitemap on the left menu
- Submit Sitemap.xml link location
14. Get Backlinks
Backlinks are the Inbound links that point to your website. Google takes backlinks as a significant SEO tip. If your site is getting backlinks from another website, then it’s telling your website has information for those keywords. Backlinks provide authority to the website.
There are two types of Backlinks, namely, Follow links and Nofollow links. Follow links helps in ranking the website on the SERPs. The search engine robots do not crawl NoFollow links so, it doesn’t have a higher impact on SEO tips, but it doesn’t mean those backlinks are not beneficial. Nofollow links help to bring traffic to the website. If that traffic has high engagement on the website, then it has a positive impact on ranking the website on SERP.
It all depends upon the visitor. If your website has a higher bounce rate and low “time-on-page,” then, ranking won’t be affected much. But if you have visitors from backlink and they spend more time on the website, the ranking of the site is obvious and higher.
How to optimize Backlinks?
- Always try to obtain backlinks from High DA websites
- You can get backlinks by doing a guest post
- Use Disavow tool if your website has spam backlinks
- AHrefs can help you to analyze the backlinks
- Try to get rel=”Follow” backlinks
- Don’t involve yourself for a link exchange, paid links and link farm
- Backlinks from relevant keywords on content help in ranking the keyword of your website
How to Get Backlinks?
- Guest post
- Business directory submission
- Social media
- Forum posting
- Blog commenting
15. Social Media
Social media is the source of the traffic to the website. You might be confused about how social media would be helpful for SEO? Social media provide authority to the website. It helps provide Quality links to the website.
Google doesn’t count total followers, page likes, and social share for SEO ranking. But it takes into account how much traffic you are getting from social media. Moreover, if you have high engagement with those visitors, then Google improves the ranking of the website.
Not only for traffic, but Social Media is also helpful for building trust for your visitors. You can share blog posts, wishes posts, company information, etc. on social media, which helps in increasing the engagement on social media platforms.
Conclusion: SEO tips for real estate
The original formula for ranking the website on Search Engine is visitors’ engagement. The more visitors engage on the website, the more improvements in the ranking.
There is no doubt if you follow the points mentioned above, your website will be ranked on the SERP for sure.
Real Estate business needs to engage its visitors on the website. The single homepage is not enough to get ranked on SERP. If you work more on the content on your website, then the Search engine will rank the relevant keywords of your website.