INBOUND MARKETING

INSTEAD OF INTERRUPTING, WORK ON ATTRACTING

There is a difference between offering a service and being willing to serve. They may both include giving, but only one is generous
INBOUND MARKETING IS A WAY TO PULL PEOPLE TO YOUR BUSINESS, RATHER THAN RELYING ON ADVERTISING SPEND OR PR TO PUSH POTENTIAL CUSTOMERS TOWARDS IT.

Inbound marketing focuses on creating quality content that pulls people IN to your business and brand. They are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they really need your service or product. So, the goal is to have content that speaks to all of these scenarios and stages of the buying process in order to capture these interested prospects where they naturally are online. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

HOW TO DO INBOUND MARKETING?

When we think about traditional marketing methods, we typically think about outbound marketing like buying radio and TV ads, running print ads, buying email lists, cold-calling, advertising on billboards, or sponsoring a booth at a tradeshow. We are pushing our marketing message OUT to a given audience hoping for a response, a lead, and new business. Of course, there is still a huge need for outbound marketing and inbound isn’t meant to replace this form of advertising but instead is meant to enhance and supplement it.
ATTRACT & ENGAGE
Create useful content to attract the RIGHT people and engage them who may actually end up wanting to become a lead or a paying customer of your business
CLOSE
Work to transform those leads into new business. Implement tactics in order to close deals and make sales. Marketing teams continue to reveal to leads the value of the product while the sales team makes it possible
CONVERT
Start nurturing visitors to your site & turn them into leads. Gather information and keep track. Tailor the content to ensure it appeals and entices them
DELIGHT
Prove to your potential customer that you’re someone worth doing business with. Convince that you’re knowledgeable, valuable, entertaining and interesting ensuring referrals and renewals