Expanding your reach to the right audience is something that every business desires, but somehow working to secure the expectation is hard. Therefore implementing a power pack guest post strategy can be extremely beneficial to boost SEO.
When you are aggressively working to grow your website, the idea for writing a guest blog seems impractical. However, a guest blog is an effective digital marketing strategy that can enhance your business growth.
Reasons to write a guest blog
A guest blog is writing a post for someone else’s website. When creating a guest blog, you can get more out of it when you write an article that benefits the selected website and your business website. Most importantly, it can be the strength of your website SEO when applied correctly. If your intent is to rank your website in a search engine result page (SERP), then you’ll surely need a strategy for a guest blog.
Here are the reasons how guest bog can benefit SEO
Brings the right traffic
Creating a guest blog is all about driving more traffic to the website. When you post the blog on another website, you’re encouraging the audience of their website to visit your webpages. Providing valuable content on the relevant website will ensure that you’re getting the right traffic.
Moreover, you’re also increasing the chance to turn that traffic into the lead if your blog is able to provide value to the reader. A guest post is a great way to expand your business when implemented with the right strategy.
Introduce your business to a new audience
A website with an informative blog will have a dedicated audience. Guest blogging allows you the opportunity to share your thought on a particular topic with that audience. Without a guest blog, you may have to put more effort and time to reach that audience.
Writing a blog that is acknowledged by the potential customers of that website is likely to associate you. Moreover, there is a possibility for you to convert them into your customers. Therefore, you need to ensure that the website you have chosen has the right prospect so that your website gets the right traffic.
When you’re writing a post for other websites, you’re providing information to their audience. Creating an informative blog that is valued by the audience can be a way to connect with potential customers. Also when you publish more blogs related to a specific topic you are developing the authority in your industry.
Higher your authority gets, higher the chance to rank on the search engine result page.
Also, more audience read your blog, more authority you generate. Building authority is progressive growth, it can happen quickly only if you’re able to put an effort over a period of time. Getting a trust of an audience on the topic you want to grow on will surely bring long-term benefits.
Now you know the reasons to create a guest blog, here are ways you can find the opportunity to create it.
How to find an opportunity to write a guest blog?
You might have to brainstorm to find websites that accept guest blog authors. In fact, you also need to find the right opportunity to ensure the selected website is worth the effort. There are a list of things you can do to find an opportunity to write a guest blog.
Identify your niche
Search for that website where you get value for your post. When you’re looking for your niche, it’s not necessary that your niche is identical to you, an overlap in the audience that’s totally fine. What matters is, your post need to be relevant to the audience on that website.
Relevancy is important so that you can reach the target audience to present your blog to them. Bringing a customer from a relevant website is how you’ll extend your reach.
If you’re an insurance company then you can write a guest blog on automobile websites. You can choose to write on the topic like “Benefits of taking car insurance”.
When you write an overlapping content ensure you stay relevant, don’t lose the track. More relevant your website is to the website you want to write a guest blog on, better for SEO.
Do Google and Twitter research
After you’ve identified which type of website is suitable and beneficial to post a guest blog, now you’ve to specify the website. For this, you need to do a series of research on Google and on the influencers before you finalize it.
So, while you do a Google search, you can type “(your market)” + “Guest post” or “(your market)” + “Submit Content” or “(your market)” + “Writer Wanted”. When you search in this format you will get a lot of opportunities in SERP.
Then, you can consider researching on the influencer from SERP. Otherwise, if there is an influencer in your industry then you may consider searching on Google by typing”(their name)” + “blog”. Or else you can also type the first sentence in their author bio to find the blogs they have written.
Other than this you can also conduct research on Twitter in the same format as in Google to find the influencer and to do further research about the website or influencer on Twitter.
Popular website among the persona
Is there any website where your buyer persona frequently visits? If yes, what can be the better way to show your presence than on that website? Your blog will show-up informs of them whenever they make a visit to that website.
Staying relevant is the key to write a guest blog. When you find an appropriate website where you can write a guest post, that’s when relevancy matters the most because this website can bring you a lot of customers. Ensure you utilize this opportunity to the fullest.
Prioritize domain Authority
A website with a high domain authority will have more value to build backlinks. Higher the website has domain authority more chances you get to improve your backlink.
If you’re are new in your industry or you have not created a guest blog then consider selecting the website that has a domain authority of 70 or below. You might be thinking this doesn’t match with the above sentences, but doing this you’ll secure your position.
Only after this when you are guest blog experience and confident enough to write for other websites then you may consider choosing the website with higher domain authority.
Knowing the ways to find the guest blog opportunity is just not enough, you need to know to drive traffic through these blogs to your webpages.
What quality should the guest blog have?
Whenever you write a guest post, your intention should be to provide quality information that brings people back to your website.
Here are the elements that you should consider including to bring potential customers to your website
Use call-to-action (CAT)
Every blog you write needs to have a call-to-action (CAT) button. CAT may ask visitors to download the e-book or sign up for the latest updates, sign up for the webinar or it also invite them to write a comment. You can choose your call-to-action button according to the latest business happenings.
Consider placing a call-to-action button at the bottom of the blog to increase the chances of being clicked. To encourage people to click CAT you need to convince them through your guest blog. Try incorporating every information that the audience might be searching while reading your blog.
The ultimate purpose of a guest blog is to build a backlink to your website. The backlink is one of the most important aspects of ranking in search engine optimization (SEO). Though backlinks can bring a lot of business, there are some factors that you need to take in consideration so that it can function as per your expectation.
You need to take into account from which domain, webpage, and anchor text you’re getting a link back to your website. If you’re able to create correct anchor text, and place in appropriate domain and webpage there is a higher chance that you’ll get the right audience on your website. Moreover, you also need to figure out the right section on the article for link placement that encourages people to click.
SEO friendly article
Do keyword research to improve the visibility of your blog. You might feel unnecessary but consider doing it so that your audience can reach you whenever they search for a particular topic. Opening an opportunity for the visibility of your guest blog will end up bringing traffic or a lead to your website.
Creating a guest blog for a relevant website is a great strategy that has a positive impact on SEO. Try creating an SEO friendly guest post so that your blog gets visible in the form of the audience. Your traffic will grow higher when your blog gets enough visibility.
Yes, the guest blog will bring traffic to your website, but posting a few guest posts will not do any magic. Expecting a lot from a few guest posts will only make you disappoint. Continue putting effort and polishing your skills until you reach your expectation.
Writing a guest blog is a long-term strategy, it does require time, effort, and patience so that it can support SEO. Over time, with the right strategy, you can earn a big audience and expand your business in your industry.