If you’ve ever searched regarding blogging strategies, blogging tactics, or blogging tips on the internet you’ll find many articles that discuss keywords, backlinks, and other factors, but that’s just a tip of the iceberg. Yes, those factors are important but there is so much underneath it which can help you elevate the performance of SEO.
There’re 200+ factors that Google uses to rank content, and numerous factors have not been disclosed or are controversial. Executing in response to those factors sounds oppressive and is oppressive. So, as you read this article you’ll be familiar with blogging tactics that can support SEO.
Blogging tactics to improve SEO
Every new blog you add on your website is the indexed page. This signals Google that you’re active on your website. Equally, blogging also helps you to stay connected with your audiences but if you want to reach out to more audience you’ll need to make use of Blogging tactics.
1. Build a relevant topic
Whenever you make a search in Google, it will only display what you ask for. Search engines are smart enough to recognize the connection between the searchers’ query and contents, only then it showcases the contents.
Blogging in a relevant topic will help you rank higher in the search engines for the related search queries. Likewise, it will also support to enhance your authority on the topic in your industry. The more you get authorized on the topic, the higher the chance you get to improve the position in the search engine.
But, remember building the content on the relevant topic means, you should be creating the blog covering every aspect of your topic, not just on keywords. Keywords are important but keywords stuffing is not. Ensure your content is bounded by the topic and keywords be the supporting element to rank.
When talking about relevancy, you might be wondering how to create the topic that resonates with the audience.
Here are the ways you can do it
Figure out what your audiences want
Put yourself on the shoe of your audience. Make an effort on understanding what your audiences want to know. Creating a relevant topic is important to say connected with your audience and with Google. Meanwhile, you might curious to know the ways to read your audience’s mind.
In order to know your audience, you need to interact with them. You can talk to them through messaging apps, replay their comments, or acknowledge their feedbacks. Interacting with your audience is a very good opportunity to get in their mind. Keep in touch with your audiences, they can give you the next content topic.
Be very specific on the topic when you’re writing content. Make sure you’re answering every question related to the topic, don’t get distracted from the track. If you’re discussing “Benefits of green tea”, then just deal with every benefit that green tea possesses.
Don’t start talking about the price and brand of green tea. “Price of the green tea” and “different brands of green tea” can be your other topic. Publish a lot of blogs that your audience wants to read and link those blogs to one another for the search engine to understand how all these topics are related.
2. Appealing Content
The only way Google knows that your audiences enjoy reading your content is by analyzing the time they spend in your content. This is also one of the methods Google prioritize the content and rank it accordingly.
Create a balance content framework that is understood by the audiences and search engine easily. When you’re writing content make it engaging, if you lose your readers in the first few paragraphs they will stop reading. Use facts and figures, give a reason to read the article or you can also create humor.
While including the keywords in the content, ensure that you are using it in an appropriate manner. Consider not using the same word again and again, instead use synonyms of the word as opposed to keyword stuffing.
Content writing tips:
- Use simple language so that all of your audiences understand you
- Be clear about the topic you’re writing
- Use words which are familiar to your audiences
- Use short sentences and paragraphs to give rest to your readers’ eyes
- Use “you” and “your” to sound interactive
- Use active voice to make the sentence simple
- Use sub-title and bullets
- Bold the text which is important
- Add images and videos
Your content will be declared successful when your audiences naturally want to share the content on their social media. Your content will be shared when it creates value. Don’t make it dramatic or over emphasize the point as this can reduce the interest of your reader on the content.
3. Optimize the existing content
Optimizing the existing content is something not everyone will consider doing it. But making a few changes in the blog post you already have written could bring drastic improvement in your ranking.
Here are three reasons to optimize the old content
Google reward freshness
Optimizing the content is all about finding the leakage and taping it to make the content complete in itself. Having content that consists of every element related to the topic is what Google and the readers like. If you can make this happen then you’re already in the lead to rank your content.
When you publish the content, you already start gaining a certain degree of authority on the content. Optimizing the content will enhance the authority as you’re adding certain elements that give value to your content. And content that provides value is appreciated by readers and search engines. Ultimately your page authority increases when optimize by adding or eliminating certain elements.
Reach new audiences
An increase in page authority and freshness of your content can help you improve the position in search engines. When your rank improves you’re reaching out to more audiences and you’re also driving more traffic to your website.
If you’re still not satisfied with these reasons then here are the stats to convince you.
Updating blog posts with new content and image can increase organic traffic by 106%. Now, can you afford not to optimize your old content? If you ignore it you know what you’re losing.
Optimizing work best for those contents which are several years old. About 60% of page ranking in the top 10 SERP are 3 years old. With this percentage, you might know which content you’re supposed to focus on.
4. Optimize the content for featured snippets
Featured snippets in Google’s SERP don’t hold any rank. It is displayed above the first spot in the search engines, which is why it is called zero ranks.
You might have noticed a box appears in SERP which has a brief answer to your search queries, that box is a featured snippet. It displays the summary to the users’ queries which is extracted from the webpage. It includes URL, image, page title, and list with the answer or the paragraph depending upon the query.
This means that you can appear in the topmost position of SERP and get more attention to your content.
In Google, 12.3% of searches have featured snippets. When queries have featured snippets, it gets 8.6% of clicks and the first rank gets 19.6% of clicks. And if the queries don’t have featured snippets the first rank gets 26% of click. It seems like some of the clicks of first rank content are been taken by featured snippets.
Moreover, 40.7% of all voice search answers are from featured snippets. When voice searches are increasing, optimizing your content for featured snippets becomes more important.
Here is how you can do it.
Identify the content: Find which content is rank on first to the fifth position and find out for which keywords it’s getting ranked for.
Do research: See whether featured snippets appear for the keywords. Work on those contents that have featured snippets.
Optimize the post: clearly format the headers with H2 and H3. Remove unnecessary tags from the headers like spam tags. Other than this you can also revise the information in the content.
Are you’re applying all the blogging strategies and still not doing well? Then these four blogging tactics can help you achieve what you desired. These tactics can uplift your business position in the digital market and improve your visibility.
You can also prefer using these blogging tactics if you’re living in a competitive industry. By following these blogging tactics you’ll improve the rank, get more traffic, and lead on your website.