Advantages of Local SEO is what most of the businesses are looking for. Get ready to welcome local customers to your business
Local search engine optimization (SEO) is an online marketing practice that promotes local businesses to local people. It’s a simple approach that puts your business in front of the locals when they make a search relevant to your business.
Let’s illustrate with an example,
Imagine your cousin is getting married and you want to wear a designer dress. So what’s the easiest way to find a designer? of course, you’ll look for a designer on Google.
You’ll search for “boutique near me” in Google and you’ll get a list of boutiques.
This list has appeared on your screen because those boutiques have optimized local SEO.
Local SEO works by adding your location to search engine listing, which allows customers to find your business in their locality. And this is one of the advantages of local SEO.
Continuing with the example,
You will go to their website to check their designs, look at their reviews and you might also visit their social media account before making a decision.
There’s a high probability that you’ll check the boutique from the Google 3 pack list. This is the list that Google orders from most to least relevant with search intent.
And this list is really important as it appears 93% of the time when there is a local search.
When you’re using Google to search for the local business near you, your customers may also be searching for your business.
So, come out of the shade and let your customer know what you have to offer. Allow your business to get all the advantages of local SEO.
Below are the advantages of local SEO
1. Attract potential local customers
Local SEO allows you to generate massive awareness online, which is why you can attract potential locals to your business. If your business can satisfy locals, then local SEO is what you should not miss in your business marketing strategy.
Do you aim to gain customers?
Then, there is nothing easier than converting locals to your customers. Whenever someone from your area searches for a similar business like yours, they’ll make a visit to see your business or may even buy a product from your business.
If you want that to happen, you need to rank higher in local search.
High ranking is not an immediate result. The day you start practicing local SEO you will not make an appearance in Google 3 pack. It will surely take time.
But that doesn’t mean, the only business that appears in Google 3 pack gets traffic. The list of similar businesses below the Google 3 pack list can also get optimal traffic.
However, you’re not only attracting local people, but local SEO can also help you capture temporary residents in your area.
A business that sells products or offers services in the hotel area can get a big help from local SEO. Tourists in the area can search your business on the internet and get involved with your business.
The point is, your business needs to show up in local search when there is a relevant query and you can make this possible only if you implement local SEO in your marketing strategy.
2. Gain a competitive advantage
Are you aware that 84% of “near me” search is done by mobile and more than 50% of “near me” searches result in-store visit?
If you’re not practicing local SEO then you may try coming up with a number to identify what you’re losing. Can you afford to lose that number of potential customers?
You’ve not just missed the local opportunity but you’re giving this opportunity to your competitors by not practicing local SEO.
It doesn’t matter even if you have a high-quality product or offer standard service if you’re not found by Google, locals will not find you too.
People are getting adapted to a world that is getting smarter. Having a mobile phone in every individual’s pocket makes shopping easier than before.
One can decide which product to buy and which service to take within a few clicks. Somehow, this can the reason why it’s becoming difficult to maintain business status in the market.
If you think your competitors are getting heavy on you, local SEO can help you gain back your business position.
3. Customers retention
If you’re an old business in your area you might have noticed that locals are already your regular customers. When you’re already getting customer retention you may not feel necessary to use local SEO.
That’s right, when your customers are very satisfied with your business why would you need local SEO.
But for now, let’s think this way,
Let’s assume someone new has shifted to your area and want to buy the product that you sell. So local SEO will help you capture that individual to your business. And that someone can become your regular customers.
Even if you’re the only one business in your area, you’ll need local SEO.
What if someone comes to your competition? If you’re using local SEO people can make a decision in your favor by reading online reviews. If you’re actively practicing local SEO you can earn new customers as well as retain old customers.
A business that engages their customer can retain the customer again and again.
Though you’re an old business in your area, local SEO can help you stay competitive to add customers to your business.
However, it doesn’t matter how old your business is but it’s about practicing local SEO to retain customers and maintain your business position in the area.
4. Gain more local reviews
So when you do shopping you’ll do it in your area.
Let’s suppose you want to take your family for dinner in your area and you’re searching for a nice local restaurant. When you made a search in Google, you got a long list and now you’re confused about which restaurant to go for dinner.
What you’ll do next?
Obviously, you’ll check reviews to identify which restaurant is suitable for your family.
People like to read reviews before making their final decision. In fact, 90% of people read reviews before making their purchases.
When reviews are becoming so important in purchases decision- Do you have online reviews for your business?
If no, local SEO can encourage customers to drop a review for your business.
Reviews are not just important to attract locals but they also impact Google ranking. If your customers leave positive reviews in business directories like Google My Business profile then your business ranking can improve.
5. Earn customers’ trust
One of the major strengths of local SEO is that it can increase the trustworthiness and authority of your business. If you have loyal customers in your business you’ll retain them, as well as they can bring new customers to your business.
But how local SEO can help in earning customers’ trust?
Obviously reviews are one of the reasons that increase the trustworthiness of the business. When you have more positive reviews, you will increase the number of customers in your business.
Also, creating locally tailor content can attract an audience and tell Google on which area your business is focused and help you appear when there is a relevant search.
Positive review and tailor content is a good combination to attract customers to your business and increased loyal customers in your locality.
Local SEO can help you build a locally trusted business and assist you to grow your business in your area.
6. Make customer buy the product
Why do people search for a local business online? Obviously, they want to get involved with the business. People don’t usually make a random local search to get information.
Although they don’t visit you immediately after they find you online, they will visit you when they are free.
In fact, 28% of local search results in purchases. If you want your customer to buy your product you need to incorporate local SEO in your business marketing.
Though 28% seems to be less, it should not be underestimated. That percentage has a large number of customers.
The chances of purchases are higher with mobile users. Local search in mobile has 1 in 3 chances of being purchases
It’s very obvious that when the numbers of mobile users are increasing, people will make most of the search with mobile. And they will make a decision through the information they get on their phone.
Get ready for a local opportunity
Local SEO can be the best help for small, medium, large, and multi-location businesses to get the most out of search marketing. The main motive of SEO is to drive the potential local customers to the business and to keep them updated with customized information to engage them in business.
Fortunately, local SEO brings big advantages which are why it’s rapidly growing among local businesses. A local business that aims to stay competitive and maintain market position locally then local SEO can prove to be the best marketing approach.