How Do Social Media Platforms Impact SEO?
Social media platforms and Search Engine Optimization (SEO) are two substantial aspects of digital marketing.
Social media can power SEO to some extent but can’t rely entirely on improving ranking.
As AJ Kohn says, “It’s not the actual social activity that matters, but what happens as a result of that activity.”
Let’s say you wrote content that was shared on social media. Your content has reached many people, and it gets lots of views.
The content that gets a lot of opinions has a chance of improving viewers’ engagement and is more likely to get linked by other websites.
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The backlinks that you get from those websites are the cause of improving your rank. And that’s how you improve your SEO.
It’s not about how many times your content gets shared on social media, but you should concentrate on how your shared content is performing on social media.
With this brief scenario of social media’s effect on SEO, let’s discuss what you can do to strengthen the performance of your content on social media.
1. Create share-worthy content.
It’s all about quality.
Give people a reason to share. If your content is poorly written, that drops the readers’ interest. Why would people share content that they don’t like?
The ideal way to encourage the audience to share your content is by writing what they want to read. And range should be formulated in the style that interests your audience.
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Don’t create random content. Focus on creating content that benefits your audiences.
You can publish promotional content letting people know how your products can benefit them or tell them about your Company.
Instead of producing the same blog, try delivering informative content to your audiences.
You can add value to your content by including info-graphics, data, or videos, some elements that encourage people to share your content.
Do invest time in planning content strategy. Well, planned content can get more attention than unplanned content.
2. Build a relationship
Building a relationship in social media not just means having a lot of followers, but you need to connect with those people who are likely to share your content.
Take time to build a relationship with your audience. Interact with them to create a strong bond. An incredible bond can encourage them to share your content, and they can even give you a content idea.
If you want to get noticed, share people’s content that matches your business so that your content also gets shared by them.
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When you share the content, mention how good it is and give a reason why people should read it, it’s like helping each other display the content.
Help them to get views, and they can help you increase visitors to your website.
Power your social media to influence people to share and read your content to uplift SEO performance.
Create valuable content that helps your followers understand you and give them a valid reason to read your content.
3. Every social media platform has different audiences
You can also share your content, which you think can attract more people. But it would help if you kept something in mind.
Every social media platform doesn’t consist of identical people with similar interests.
People using Instagram are different from those who are using tweeter. Similarly, people who are on social media platforms like Facebook and LinkedIn also vary from each other.
So when you share your content on any social media platform, you should share the content in a way that appeals to your audience.
The caption you write should make people click the link naturally. Content in social media can succeed only when people click and read your content.
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Therefore, make sure people don’t skip your content. Instead, please encourage them to read it by writing an attractive caption.
When putting all the effort into making content shared on social media, your energy has to pay off, too, right?
Below are the advantages you can get if your content performs well on social media.
1. Increase reach
The number of traffic you get on your site has a particular impact on ranking. Social media can help you drive traffic to your site by increasing your visibility.
Creating engaging content will help people click the link to your website, adding new traffic.
Social media will surely help you increase your reach. But the only condition here is, are your contents interesting and informative enough to be shared?
And above all, the shared content needs to be clicked by people to increase traffic.
2. Drive traffic
Regularly engaging your audience in social media will keep your business on top of the audience’s heads.
Getting visitors from social media means you’re getting organic traffic, which positively impacts organic ranking.
An increase in organic traffic will increase your website’s domain authority, and this is a good sign to Google that lets your website display more often on the result page.
Also, when visitors regularly visit your site, this indicates that people enjoy the website content. And when people enjoy reading your content, they spend time on your website.
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This is an excellent way of telling Google that people value your content and that it’s informative enough to be ranked.
Posting high-quality content on social media platforms can generate shares, likes, and comments. The number of times your content gets shared, likes and comments also encourage people to click the link to your website.
3. Search engines rank social media profile
You might have experienced that when you type a business name in the search engine, you also get a social media link on the result page.
The business can rank its website and show up on its social media platform. This can help enterprises to beat out their competitors in terms of visibility.
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You can also display your website and social media in SERPs when your business name is searched in search engines.
For a website to rank, you need to use SEO. And for social media platforms, you need to be active and interact with your audiences.
4. Getting an external link is easy
Capturing external links through social media is relatively easy. You can share and promote your content on social media platforms, encouraging other websites to refer to and link to your content.
When you craft high-quality content and post it on social media, audiences are very likely to read the content, link to your content, and can share it on their page.
But remember, high-quality content with detailed information may not get a share if it doesn’t resonate with your audience.
After all, your audience links to your content if it resonates with you. Moreover, your content will only get a share when your audience finds it informative and valuable.
5. Social media can boost local SEO
As you might already know, NAP (Name of the business, address, and phone number of business) is important in local SEO.
Consistent with your business information throughout the internet will make your business more credible.
It can boost your ranking, which makes it crucial to use NAP detail across social media profiles, location listings, and websites.
Moreover, a social media platform lets you use geo-tag in your post. This allows you to get more visibility among the local people helping you expand your reach.
6. YouTube SEO
When you search for the tutorial on the search engine, it also displays videos along with the link. This happens because the search engine gives importance to videos.
You can use the search engine to rank your YouTube video if your business has a YouTube channel.
If your content is not indexed, you can optimize your YouTube video to appear in search engine results and put your website link in the description.
People who want to learn more about your business or work can visit your website by clicking your links. By doing this, you’re exposing your business to new audiences.
But don’t worry if your business has nothing to do with a video tutorial; you can still get traffic through your social media account.
Social media play a role in enhancing SEO, even though it may not directly affect ranking. It works by expanding the reach and increasing brand visibility, which can bring traffic if your content performs as expected.
Besides social media platforms, YouTube videos can also improve your brand visibility. So try to optimize every online platform your business has because somehow it can support SEO.