BASICS OF SEO
The term SEO is one of the most commonly heard terms when it comes to digital marketing and almost all people who have even a little technical knowledge will surely have heard of the term ‘SEO’ at least for once. However, not many people can answer the question-‘What is SEO?’
Search Engine Optimization (SEO) can simply be defined as the process and techniques of getting a web page, website, any online content found in the search results on the search engines. In other words, SEO refers to the techniques that help to rank one’s website higher in search results in the search engines.
SEO is small but at the same time a very crucial part of Search Engine Marketing (SEM) and also of Digital Marketing. Search engines like Google, Yahoo, Bing, etc. all show the results in a rank based system on the basis of what the search engines consider most relevant to the users/viewers.
If our sites, channels, page, blog or contents appear on top of the rankings then it will give a massive boost to the viewership and increase our incoming traffic through the search results. Also, it’s better if one can attract the viewers through ‘organic’ or ‘natural’ searches instead of the paid or ad-listed search results.
Implement SEO and become the leader in your field.
We should understand that in order to have long-lasting success, we should be able to cope with the changing technologies and move forward at the same rate as the rest of the world. Not only small-scale business but also the world-leading companies have crumbled when they failed to cope and move forward with the developing technology.
We can take the example of the famous mobile brand Nokia. In the start of 2000s, they were the world leaders in the mobile phone market. They failed to live up to the expectations of the fast-moving technical world and after sometimes the company almost collapsed until it partnered with Microsoft.
Hence people living countries like Nepal should understand that applying online business strategies will definitely help them in getting long-term results and it only seems like a matter of time before the trend of making online transactions finally and fully catch up in our society.
SEO in Nepal
The trend of doing SEO nowadays is very much at its peak and almost all businesses, sites, channels, etc. that are online are following this approach or at least talking about it. However, the question might arise in one’s mind that what is the use of performing SEO or even have an online business platform for businesses or people of a third world nation like ours i.e. Nepal.
Well, the fruits of implementing SEO might not be the same in the context of Nepal as it will in some technically enhanced and developed 1st world nation. But at first, the people in developing nations like ours should understand that the results or fruits of implementing online business and SEO will long-term success and in scenarios like ours, short-term success may or may not come at all.
Digital Marketing & SEO in Nepal’s context are relatively newer topics to the general public but the trend of doing SEO to boost one’s businesses are rapidly increasing. People are eager to try on this new trendy thing and understand what it is.
Another important thing about SEO is that any type of business can implement SEO strategies once they have a digital presence and is much cheaper than traditional methods of boosting businesses like advertisements. Hence we can only predict that SEO in Nepal is going to be done by more and more businesses in the future and also they will be reaping its benefits.
It’s much easier to grow your business by getting more traffic than by playing with the conversion rate
Classifications of SEO:
Now moving back to the topic, SEO can again be classified into two types. They are:
On-page SEO refers to those ranking factors that are almost entirely within the control of the publisher themselves. The contents in a page, clues provided in HTML codes, making the page attractive through the use of images and pictures, etc, are all the things that lie under On-page SEO.
On the other hand, off-page SEO refers to those SEO factors that the publisher has no control or has very little control over. Off-page SEO is done through links on other sites that leads or points the users to our pages. We should also keep in mind the fact that the quality of the sites that link to our page also plays a big factor in helping our traffic.
Factors affecting On-Page SEO:
More quality the content, more one’s chances of being found increases. Also, if we see in general, the sites that have more content will also have more traffic. But, also it doesn’t mean that one can just make the content vast by keeping the irrelevant subject and making the texts lengthy.
The content that one posts should be catchy and should grab the attention of the visitors so that they will visit back to one’s site. The material on one’s page also shouldn’t be tedious and monotonous for the viewers or traffic. In case that the content bores the visitors then they will rarely visit the same sites again.
The publishers will have to keep in mind the fact that more the interesting and unique their content will be, the more their chances will be of being found. If the material is good then the bounce rate will decrease and this will definitely increase the traffic among the visitors in one’s site.
Also, it will be hugely beneficial if one keeps additional links of other posts so that the visitors will see other posts too if they enjoy the visited pages. If one really wants to be successful then the content should focus the viewers rather than focusing on how the search engine finds and focuses on their sites/channels.
Great Content deserves Great Ranking
Keyword in terms of SEO simply refers to the keywords or phrases that people types in the search box of Search engines like Google to meet their queries. In simpler terms, keywords can simply be understood as the words or phrases which one searches in the search engines.
Keywords are one of the most important factors in SEO work. While indexing. The Google bots or crawlers also search for content especially for keywords so publishers have to be aware of inserting the keywords in their articles.
However, the publishers should also not crowd the content with keywords making the entire page or article boring for the viewers.
3. Title tags and Meta tags in SEO
Title tag simply refers to the text snippets that appear on the upper left corner of the tabs of the web browsers after searching. It plays a very important role in increasing one’s traffic. Title tags basically are the first things the viewers will see so the publishers must make their title tags as catchy and unique as possible so that more traffic can be attracted from title tags.
Next, we have Meta tags. These tags are simply a short description of one’s web page. Meta tags again have two parts, i.e. meta description and meta keywords.
The meta description provides brief information about the website. Meta keywords refer to the additional text snippets that are in HTML that allows the listing of a few different keywords that relate to the webpage.
Content and title are two factors of on-page SEO that are of more importance than the rest of the factors. Hence the publishers should focus on making their content and title stand out from rest. However, we cannot underestimate other factors as they also play a vital role in one’s success. Good SEO work only gets better over time
Structure of a website’s URL can impact search engines’ ability to index and understand the website’s content. If a publisher chooses to use a more organized URL then it can hugely impact their incoming traffic. If one can then they should definitely edit the URL to include the title of the web page.
5. Load time
It is necessary to keep in mind for the publisher that the load time of their site shouldn’t be too long and they should maintain the web pages in such a way that the page loads quickly for the viewers. To make sure that the page loads quickly, the publishers should firstly choose a good server.
Also, we have to keep in mind that the content inside the websites or pages is not too big or vast that will take time while loading. The HTML codes and images should also be compacted and should not carry much weight.
A picture itself can speak a thousand words. Also, nothing bores the visitors more than entering a site that is full of nothing but texts.
Hence, the publishers should try to insert as much graphical and pictorial content on their sites to make the sites more attractive to the visitors. When the pictures are loaded the file name lives in HTML or source code. Hence it will be beneficial to describe the picture. For e.g., red-Goldstar-shoe.jpg. which is also called Alt-text of an image
7. Headline tags
Headline tags refer to HTML tags that make our keywords stand out from the rest of the texts. These tags also show the search engine’s bots that the headlined words are more important than others in the web pages.
In conclusion, the headline tags not only makes the web-page easier from the reader’s standpoint but also helps the bots clues about what is important on the page.