I bet you already have very a good knowledge regarding Google which is the most popular and powerful search engine of the era. Google has dominated every other search engines and also to the marketing source.
Nowadays, People are more focused on online marketing and online advertising since Google possesses maximum traffic in the world. Every day 3.5 billion of Google search is performed by people all over the world. Also, the average number of clicks per day for Google Search Ads is 193.2 million, which is really a massive amount of number.
So, what exactly is the Google Search Ads, and why is it so much popular?
In this article, you will learn:
1. The benefits of Google Search Ads
2. How should we use Google Search Ads?
3. How do Google Search Ads work?
Now, let’s get on the world of Google Search Ads.
What is Google Search Ads?
Well, in simple terms, Google Search Ads is the strategy of online advertising of your goods or services on the Google Search Engine where you need to pay to Google for each click on the ads.
Below is a really good example of Google Ads that you usually keep finding on the search results:
As we can see in the above figure, google has an advertisement about Google AdWords Site which is placed on the very top of Search Engine. Well, this is how Google Ads works by placing the advertising on the search result according to the amount of keyword bids. Higher the keyword bid, higher is the placement of your advertisement and higher is the number of customer/visitors.
This is a quick method of online advertising where Google places your ads on the first page of Search Result if your keyword bid is higher. It is an instant process of getting tons of traffic in less time even without the appliance of SEO (Search Engine Optimization).
Why is Google Search Ads so popular?
As we already know that Google itself is the most popular search engine where billions of user are active each day, including 193.2 million clicks on Google Ads. It is believed that the business makes an average of $2 in revenue for every $1 spend on Google Ads advertising.
You might have heard about SEO which is probably the best technique and profitable way to scale a website for a long-term purpose. But it requires a very long time, and you are not sure about the result because of the high competition.
Here, Google Ads is just the opposite of SEO; it can show you the result within a single day if everything goes in the right way.
Google Search Ads possesses lots of benefits that enhance your business which is why it is so much popular.
Benefits of Google Search Ads for the Business are:
1. Faster than SEO
People now are getting really impatient to get the results. They want immediate progress in their work. This is possible with Google ads because it can provide you with instant result and data analytics of your advertising.
In the case of SEO, it requires a minimum of 3 to 6 months for your result which is rarely acceptable and only used as the alternative of Google AdWords. It also has its own competition around, but if your bid amount is higher with the quality score in the keyword, then Google automatically places your advertisement on the top of Google Search Engine Result Page (SERP).
2. Target your desirable audiences.
Probably the best benefit of using Google Ads is that you can target your audiences. It ensures to increase of sales rate, traffic rate and ROI (Return of Investment).
Your advertising doesn’t go to waste because your ads are only displayed to those who are more interested related to your products. You can also target specific Ad location, to the specific device, time, etc. which makes your ad more profitable.
3. Flexible in cost management.
Google Ads provides you with the feature of controlling your cost (bid) according to your need. There is no threshold of your bidding. You can change the amount whenever you desire. The decision of money spend per month or per day is in your own hands. You only pay whenever someone clicks on your ads else you don’t need to pay.
4. Tracking your progress
Google has many tools like Google Analytics, Google Search Console, etc. that provides a graphical representation of data analytics of your progress. Each information is provided and is updated every day.
You will get to know which of your ads is uplifting your business and which is not, and work accordingly for your beneficial purpose.
Talking about the traditional strategy of marketing, it is a tough job to track your progress with more cost investing. Comparing to every marketing sources, Google Ads provides more efficient tracking process.
5. Increase Brand awareness
Digital advertising has changed the way of brand awareness. People have to use the old traditional method of advertising on newspaper, radio, television, etc. which was not appreciated and talking about recent, use of traditional methods is losing its effect.
So, with Google AdWords, it provides you with the chance to connect with the customer at the right time. You can also target to reach a relevant customer for your brand.
6. More user-friendly
Google Ads not only provides the advertising by text, but it provides an extra feature with additional images, audio or video to make more user-engaging. With the involvement of graphical attachments, it is sure that the ad will get more attention than other websites rankings.
How to use Google Search Ads correctly?
Google AdWords might be complex if you are a first time user.
Most of the people do mistake at the beginning phase and gets disappointed with Google AdWords and might not process forward, which might be even a big mistake.
So, you need to have proper knowledge before you start the Google AdWords service, or you can even hire an expert.
For your sake, we have provided detail information about the Google Ads that you need to apply during the Google Ads installation.
1. Make a goal
Before you start anything, make sure you have a goal to achieve. Your advertisement needs to be focused based on your goal, i.e. the purpose of your ads whether it is an e-commerce ad, brand building, or anything else.
You need to set your goal and work accordingly.
2. Keyword research
Let me make you crystal clear that the keyword is the one that is going to determine your future of Google AdWords.
Whenever someone searches in a search engine, it is the keyword that displays their requested websites. So, your ads are only displayed whenever anyone enters the keyword you have selected or even similar keywords.
Keyword research can help you to find the keyword difficulties, keyword volumes and competition at every stage of your sales.
3. Budget Management and Keyword Bidding
Google’s main revenue comes from Google Ads. So, Google is cleverer than you think.
For getting your ads on the top of Search Engine Result Page (SERP), you need to bid your keyword. Google only places the ad, which has the highest bid than other ads.
It works as an auction room where the highest bidder wins the first place.
Now, if you bid $3 for each click on your ad, and there is no higher bid then, Google automatically places your ad on top of SERP. It can also decrease the Cost-Per-Click (CPC) when your ad produces a good quality score.
4. Attractive Ad Contents
Do you prefer attractive graphical contents or only texted contents?
I bet everyone prefers attractive contents that include images, video, etc.
This is a really good strategy of gaining more number of traffic into our ads. It seeks the attention of the user and makes it more engaging.
So, it is an important section which grabs the first impression of the visitor and might decide whether the visitor converts into a reliable customer. It looks more professionalism and gains the trust of the people even before entering the landing page.
5. Engaging landing page
Whenever someone clicks on your ad to enter your main landing page, you have to try everything you got to make that page look really great and attractive.
This is the moment where the visitor either converts or they don’t.
You need to apply high-quality product images, quality information and be specific on your points. Also, make sure that the presentation is great on a mobile device.
If you are focused on the above points, then no one can stop you from growing your Google Ads business.
How does Google Search Ads Works?
Now that you know how we should use Google Ads. But now is the time to learn how Google AdWords works.
It might be a little tricky for you to understand the working process of Google AdWords. But no worries, we are here to clarify your thoughts.
There used to be only a bidding process on the keyword of your choice which was enough for your advertising, but after the arrival of Quality Score, Google’s way of treating Google Ads has been completely changed.
So, here arise a question of what exactly is Quality Score?
Quality Score is a technique which Google uses to determine the quality of your ad, keywords and landing pages altogether.
Higher the quality score higher the chance of ad ranks and lower the CPC (Cost-Per-Click). You need to consider all the above points of how we should use Google Ads for a good quality score.
Now, let’s catch back to how Google AdWords works.
Google appreciates those ads with a higher bid and quality score. So, better that you do not miss any of the parts.
This is how Google AdWords works for you, for me and everyone.
Google Search Ads is all about the online advertising on Google Search Engine. If you are willing for online marketing, then there is always an option of Google AdWords.
Therefore, to grow your marketing in a very short time with a high sales rate, go for Google Ads.
So, do you consider going with Google AdWords? Let us know if you need any help on your way ahead.