Why SEO is important for your business during COVID-19 Lockdown?

Why SEO is important for your business during COVID-19 Lockdown?

Probably most of the businesses around the globe have paused their work, but online platform such as Google is still active. This is why businesses should put effort into SEO strategies to embrace business chain. However, keeping SEO in hold won’t be a good business decision as your competitors can take your Google ranking. It’s…

How does the Search Engine (Google) Work to Rank the Content?
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How does the Search Engine (Google) Work to Rank the Content?

Search engine (Google) handles billions of queries, every day about all kinds of issues, events, solutions, and the list goes on and on. Since there are so many searches happing in the search engine, it’s definitely an opportunity to flourish one’s business online. Get more customers, add value to your business, attain goals in a…

How Do Social Media Platforms Impact SEO?
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How Do Social Media Platforms Impact SEO?

Social media platforms and Search Engine Optimization (SEO) are two substantial aspects of digital marketing. Social media can power SEO to some extent but can’t rely entirely on improving ranking. As AJ Kohn says, “It’s not the actual social activity that matters, but what happens as a result of that activity.” Let’s say you wrote…

SEO Periodic Table: Enhance Your Website Ranking
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SEO Periodic Table: Enhance Your Website Ranking

People open Google to search for you; the website is where they get to know you. Search engine optimization (SEO) is a powerful digital marketing technique that maximizes the number of visitors to your site. Over the years, Google has gone through many updates to elevate the users’ experience and uses several factors to satisfy…

What is EAT in SEO? How to Improve EAT Score? 
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What is EAT in SEO? How to Improve EAT Score? 

EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness. EAT determines where your business website is on the Google result page. Though EAT doesn’t have a direct impact on ranking, it has a significant impact on setting your website in SERPs. It’s known that Google keeps updating its algorithm to provide a better user experience. …

6 Major Advantages of Local SEO for Businesses
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6 Major Advantages of Local SEO for Businesses

The advantages of Local SEO are what most businesses are looking for. Get ready to welcome local customers to your business. Local search engine optimization (SEO) is an online marketing practice that promotes local businesses to local people. It’s a simple approach that puts your business in front of the locals when they make a…