Social media has become one of the most effective and cost effective method of advertising in Nepal. With more than 10 million internet users according to NTA, more than 50% of them are using social media platforms, social media is becoming dominant in every marketing strategies for every kind of business. According to census 2011, Nepal has literacy rate of 66% and recent study in 2074 BS shows 63% of total Nepal’s population is using intenet.
If you are reading this article, you must have considered social media as a medium to market your school, college or educational institute. And as most of the businesses and organisations have social pages, the primary question is, are you able to create valuable and engaging content for your users? What do people experience when they follow your page, do they just keep scrolling or stop at your posts. It is really hard to come up with post ideas that are engaging, educational and interesting.
So here we have come up with some unique ideas that you might find helpful to create your next social media post.
How Engagements boost Schools’ and colleges’ awareness?
If you have 500 posts engagements per day, then you are having 15,000 post engagements per month and 180,000 post engagements per year. It means you are creating brand awareness for those 180,000 people. Let’s say 10% of people are interested in your school, and just 1% inquired about your school. Can you imagine what would be the image of your school? It all can happen without investing any penny.
It’s not only about increasing admissions. It’s more about creating brand awareness about school and college. How do you feel when someone recommends your school for quality education? Social media posts are also useful in revealing about your teaching techniques, extra curriculum programs, environment-friendly learning system, etc.
It’s not about marketing about the school. It’s more about telling people regarding your school with facts and figures. If you are confused about what to post on social media, here are 25 lists of Social media posts that you can put on your social media pages daily.
Where do I start?
First of all, create a Facebook page or twitter page. Provide every information regarding your school or college. Then work on increasing followers to your pages. You can grow followers by sharing your page with your co-workers, students, or parents. Don’t spam your school page with fake followers. It’s of no use. Your followers will increase slowly after gaining proper engagements on the posts — nothing to panic with.
Social Media Strategies for Schools and Colleges
Okay, you created the Facebook page or twitter page. Now its time to grow your social media pages with posts. These posts should reflect about your school. There are various types of social media strategies for performing various tasks and call-to-action. Some are discussed below. The benefits of social media posts for school are as follows:
- To make aware of your educational system
- Benefit for students for positivity towards technology
- Inspiration and motivational for students
- Engaging people with your school brand
Informative Social Media Posts
Informative media posts are used to provide information about your school or colleges. It is used for building trust for your educational institute and makes people aware of education systems. It encourages your audience to make an inquiry about your school.
Benefits of informative Social Media Posts
- Improved Brand loyalty
- Brand awareness
- Brand Authority
- Influencing your audience with your education environment
The informative Social media posts can be of following types:
Testimonials are a great way to influence your audience. It contains facts about your school. It reflects the satisfaction of your former students and parents who send their children to your school or colleges. You can ask current student’s parents for writing testimonials about their achievements. You can see the example of testimonial below:
2. Past Achievements posts
Of course, your school had made some achievements. Achievements are gained due to quality education. You have made your student’s future bright. You can include those achievements as social media posts. The more you include past achievements posts, the more you inspire your students for success.
Galleries are showcase that graphically defines your school. It grabs the attention of the audiences. School galleries should contain graphics of the school environment, cultural programs, games programs, classroom learning photos, Practical classroom photos, etc. The Galleries are also helpful for your former students to remember the memorable past days.
4. Certification Programs
Your students might be talent in coding, games, dancing, or acting, etc. You must reward them with prizes and awards for their outstanding performance through certification programs. Certification Programs matters a lot for students because it helps them for further steps in the future. Those certification program photos, data can reach to the businessman, research center, film industry, etc. through social media posts. You may get inquiry calls about your students. It helps your students to build up their career.
Isn’t that awesome when some industry select student from your college for a future career? I am sure that you, too, want your students to achieve success. So, go forward to sharing photos of the certification program on Social media sites. Study this article on how social media is used for students recruitment directly from school or colleges.
5. Blog posts
Blog posts are regularly updating content. Your school’s website must have a blog. The blog might be written by students, teachers, or website admin about the curriculum of their school, facts, and figures, student’s experimental study, etc. If blog posts get exposure to the audience, it can increase traffic to the website as well as it helps in building awareness and information about your school.
6. About Staffs, Lecturer, Professors
People want to know what type of education qualification does your staff have. It matters a lot for parents, under whose guidance their children are going to study. But it doesn’t mean that you have to present the qualifications of your staff, lecturers, etc. You can present them differently. You can present their skills, projects, quotes, etc. on social sites. Also, showing the number of highly qualified staff with their achievements is more effective for branding schools and colleges.
Engaging Social Media Posts
As the name suggests, engaging social media posts are for user engagement on the posts. The engagement can be in the form of like, share, comment, reactions, etc. If the posts have more engagement, then it can help your social page to increase its followers. Benefits of Social Media Posts are as follows:
- Communication and Interaction increment
- Market research
- Boost website traffic
- Increases loyalty and friendliness
- Get Valuable Feedback
7. Question and answering Posts
Question and answering posts are most effective for market research and also, user engagement in Social media sites. It involves excitingly asking a question so that your audience will be interested in giving you their response. Schools and colleges can publish questions about improving the education system. Moreover, they can ask their audience about their present situations in the education system.
Audiences are interested in answering such questions so that the current education system can be improved according to the passing time. This type of posts tends to get more share and comments, which increases the engagement on posts.
8. Facebook Polls
If you are confused about choosing between different learning styles. Facebook polls can help you to determine better ideas. It engages your audience on your social pages. Furthermore, It’s a type of strategy for market research. Facebook polls are essential to understand your audience what they want. For schools and Colleges, you can make a Facebook poll about curriculum activities.
9. Why Posts
Why posts are interesting posts. It grabs the attention of your audience and bound them to reply through comments or by any means. Why posts can be compelling if you want to dig out the facts and figures about any topic. It increases engagement if the topic is relevant to your audience’s interests.
10. FAQ Posts
FAQ posts can pause your audience for a while. These posts are created to clear out the doubts of the audience. Your audience can react upon the answers you have provided for FAQ, which increases the engagement on the posts. Schools and Colleges can use FAQ posts to tell about study curriculum, events, programs, etc.
11. How-to Posts
How-to posts are the most search keywords. These posts answer the public on how they can perform a particular task. In the case of schools and colleges, how-to posts can help them answer on gaining success, good habits, discipline, etc. How-to posts are also used for engaging the people. Your audience might like the technique, and they can share or like the post. This way, you are opened to more viewers, which are suitable for your school in creating brand awareness.
12. Video posts
Everyone must be aware of the video posts. The video posts keep the audience engaged. People like elaboration in videos rather than with text and images. But you must know that a short video post is viewed more than longer videos. Videos tend to get more shares than images.
Schools and colleges can workout for making the following types of videos.
- Interview of former students
- Student engagement videos
- Cultural program and other events videos
- Teacher, lecturer, professors, etc. enjoying their jobs in your school and some motivational quotes from them
- Extra-curriculum activities of students
- Some educational videos can help the student to complete their project
- Graduation videos
Watch out the example of a video for school and college
Inspirational Media Posts
Students lack confidence these days. Due to a lack of confidence, they can’t achieve success in their life. They want some push from school or parents so that they can move forward and concentrate on their successful future. Its the duty of every school and college to keep students motivated and inspired. If the students are successful, it’s credit automatically goes to school. So it’s very important to keep your students motivated. Some benefits of Inspirational Media posts are:
- Motivate students for success
- Inspiration for hard work
- Instruction for maintaining discipline
- Good Habits
Some media posts that can help in inspiring the students are as follows:
We all know that Quotes are always inspiring and motivating. There are different types of quotes; design quotes, marketing, quotes, business quotes, etc. Here, We will be using Quotes for motivating students. That’s the motto of every school and college. Quotes are statements by successful people. It can influence your students positively.
Look at the example below:
What do you think about the above quote? It’s a quote by the greatest inventor Thomas Edison.
14. Success Stories
Rather than telling your audience about success stories in an essay, a graphical way of representing the same story would be effective. Moreover, short videos are mostly preferred. It’s better if you can present the success stories of your former students. It helps to win the trust of your audience for your school. The video can be an interview with your old student. You can also publish the post of projects; your former student is involved.
15. Field trip and educational tour posts
You might be surprised why I included field trips and education tour posts under inspirational posts. Education only is not enough for success. Students must know how to use that education to be successful in life. Field trips and educational tours are practical knowledge for students. Moreover, it refreshes their mind, as well. But just having field trips and educational tours won’t be enough for teaching life to the students. They should be given a task to make a report about it.
Schools and colleges can publish field trips and educational tour posts on their social media pages. It inspires another school to use the same technique for using the modern style of educating people. But do you know, just having the tours posts won’t be effective? It’s recommended to use catchy and inspiring titles along with the graphics.
Getting personal with media Posts
It’s okay if you get intimate with your audience through your media posts. You will get an emotional attachment with your audiences. This type of media posts makes your audience happy. Moreover, these types of posts are user engagement as well. Some of the types of media posts for getting personal and emotional attachment are discussed below:
16. Festival wishes posts
In the context of Nepal, more than 100 festivals are celebrated every year. Wouldn’t it be awesome if you publish festival wishes posts for wishing every single category of people? It builds up a strong emotional attachment with your audiences. People like this type of wishes because you are caring about them.
Look at the example above, it’s a posted by Hansikar technologies for wishing Saraswati puja to its potential Audiences.
Also, you can provide some games news, congratulations posts on your social media pages. Parents and potential students care about those things.
17. Fun Facts
People like reading fun facts about education. These facts are unknown, and if you present it through your social media pages, you will be engaging your audience with your post. See the example below. Don’t you think it grabs the attention of your students and your audience?
18. User Generated Contents
User-Generated Content is those posts that are for specific people. You might get some questions and inquiries through messages on social platforms. You can publish posts answering the queries of your followers. It helps to make a strong bond between your school and your audience.
Facts and figures social media posts
From its title, it’s clear that this post provides facts and figure about something, maybe about education or great personalities. Facts and figures are informative social media posts. It is useful for giving statistics or some other facts. This type of posts gets more share, and hence, it can be used for growing the social media pages.
19. Case Study
The case study is a research in-depth and detail examination for specific cases. It provides actual information about some topics. It can be presented in an exciting way that your audience can be influenced by it. People don’t like long posts. So, make sure you are publishing a case study as a graphical representation. People enjoy it.
Infographics are graphics that provide some information, data, knowledge, or procedure for some tasks. This type of graphics is the most engaging post. This type of post gets shared on the social media platform. Also, people will be coming back to your page to look for the infographics posts on your page. See the example below of infographics on which programming should I learn:
21. Facts and Stats
Facts and stats media posts are informational posts. These posts provide facts and figure with data and statistics. This type of posts also gets more sharing, and hence engagement increases. It makes your audience aware of the facts and data. People don’t bother themselves to find out the facts and stats. But if they found on social media sites, they enjoy it.
Eventually, marketing is the ultimate aim of social media. But don’t take it negatively. I mean to say, without any announcements students can’t reach to your school. Here, marketing posts don’t mean a sponsored post. Rather than investing money on promotion, all you can publish marketing posts on your own social media pages. It won’t have a negative impact on your school or college. If you are sharing your school or college’s marketing materials on your page, then you are sharing information with the potential students about admission, events, scholarship, programs, etc.
22. Admission announcements
Its time to grab some entrance to the school or college. Admission seasons are productive for admission announcement. The admission announcement helps parents and potential students to select your school. After having successfully built brand awareness and trust, parents and potential students won’t hesitate to inquire about your school. It’s necessary to make admission announcements to alert them that your school or college is now accepting admission for a certain grade.
You can also mention the time, date, and location for the qualification of potential students. You can also offer some incentives such as free laptops for MBA, IT course studies, or any other streams. This tactic grabs the attention of potential students. In this way, you can grab potential students to your school.
23. Scholarship announcements
Parents and students love scholarship. Reputed schools and colleges prefer to give awards by analyzing the qualification of the student. Scholarship inspires students to do hard work in their studies. Schools and college should respect their talent by providing a scholarship.
Everyone can’t be given a scholarship, so; you can mention some discount as a scholarship during admission. If you announce several scholarships, more students will be more attracted to your school or college.
24. Program announcements
Program announcements mean calling parents and other people to take part in events organized by your school. The program can be an annual function, science exhibition, cultural programs, games, etc. People these days prefer to find out the potential of the school and college through these programs. You can highlight dominant performances posts on social media while performing program announcements. The more you make the announcement, the more you can attract visitors to visit your school or college.
25. Call-to-action posts
Call-to-action posts are used for performing specific actions to your published posts. The call-to-action posts can lead to inquiring about the education curriculum of your school. The benefits of call-to-action posts are as follows:
- for promotion of events
- To inquire about your school and college
- To nurture leads
- Getting personal with parents
Conclusion: Which post to Publish?
You learn about every type of social media post, but what to post daily on the social page? The major aim is to engage your audience (parents and potential students) and build brand awareness with your posts. Marketing social media posts are seasonal. Generally, when you have admission intake or some program or events conducted in school.
Informative posts are effective in before having admissions announcements. Personal engagements posts are published during some festivals, holidays, congratulations, and grief posts. Besides admissions and festivals, you can engage your audience with inspirational and engaging posts.