Using the internet to promote Schools in Nepal
Using the internet to promote schools in Nepal
Private schools in Nepal needs Marketing
Marketing for a school may sound absurd for many Nepalese people but after all Private schools in Nepal are business and it doesn’t sustain without a profit. Times have changed, and in recent years, Schools in Nepal have realized that they need to engage in strong marketing tactics to sustain in today’s market.
It’s no secret; enrolling students is very important to your school’s existence. Without students, your school simply cannot function, and a greater number of students the greater the chance your school has for making an impact in your community.
Right across the country, it’s evident that schools that are managing their school’s image and have embraced marketing and public relations devices – such as websites and social media, professional prospectuses, advertisements, direct mail, and billboards – have increased enrolments and improved community engagement.
Unfortunately, not all schools in Nepal can afford these marketing tools and techniques. Some schools have a very low marketing budget while some schools don’t even have a budget at all. That school that has been spending a lot on these marketing tools has already established themselves in the market.
You may not have a big infrastructure like big buildings, big vehicles, big courts and all like your competitor but you need to keep telling how you use your available resources to provide the best education.
The quality of education is subjective to the perception of people but implementing your marketing strategy; you can build a brand for your school that will change the way people look and think about your school.
Not every people understand how hard the administrative department of schools works for improving the education and holistic development of their student.
Your school may have the best education practices, but you may not still receive enrollments due to your poor marketing.
You can’t just work hard and expect people to know about it. You need to tell me what you are doing. You need to show how you are doing.
Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin’
Internet Marketing can be best way to promote Schools in Nepal
So what should you do to make your school differentiate your school from others in your locality or town?
Internet marketing tools can be the solution for small schools in Nepal. It is comparatively very cheap yet very effective. Using digital marketing, you can establish your name in the education industry.
While most of the schools in Nepal rely on traditional marketing platforms like television, newspapers, and billboards, this can be daunting and expensive.
Just like any other business, schools need to navigate their way through today’s fast-changing digital landscape and get them seen. Understanding how the school should be using their website, social media, and internet marketing to grow their online presence and attract more entrants is absolutely critical in today’s competitive marketplace.
How to use internet to effectivley promote Schools in Nepal?
#1 Improve your School's website experience
With a growing number of people looking for information online, a website forms the heart and soul of every online marketing strategy. You need a good website for your school. A website reflects your school regarding values, attitude towards prospects and acceptance of modern trends.
Through your website, you can reach more people that have a particular interest in the service you offer. If a parent is looking for a school for their child and they find your school’s website, it is like you are talking to them; they will get all the information they need to inform their decision.
How to make your school website effective?
You can allow teachers to post homework assignments online. This allows parents a glimpse into student’s coursework while students can also access assignments from missed classes.
School Supply List
You can also post the list of items that students must have with them when coming to school so parents will have an idea about what items they need to pack in their child’s bag. You can update the list as required throughout the whole year.
Student Project Showcase
Show off by displaying the best works of your students like video or a touching poem. Parents and the community will see the caliber of your talented students. It also offers students a great opportunity to reach a wide audience through their works
Equip parents with the latest education and parenting-related materials like syllabus, student/parent handbook. You can also link to some useful resources like parenting videos and all.
You can also include the master calendar of the school that covers all the events like public holidays, sports, games, examination, and annual parents’ day, ECA, etc. you can always update and make changes to the calendar.
You can create a picture gallery on your website and upload pictures of events in your school. This will give you more exposure to your school and also keep the users engaged in your website.
Online Fee Payment
You can easily set up with your school accounts software to add an online fee payment. This will provide your parents with a convenient paying method thus minimizing burden for school administration too.
You can include a alumni section to show the success of graduates who gained a valuable education from your school. You can create a forum where your ex-students can connect each other. The forum will help you a lot to keep your website fresh.
#2 Improve your School search engine visibility
People are always looking for their queries in search engines like Google, yahoo, bing, ask, etc.
When parents are searching for keywords like “school near me,” “best school in Kathmandu” , and if your school’s website or google my business comes first, you are likely to receive a lot of enrollment.
Let’s say a parent just moved to Baneshwor form Swyambhu and looking for a school in Baneshwor for their child.
What will they do? They will at least search for “Schools in Baneshwor” during her research process.
And if your website appears on the 1st page of the search result, the parent is more likely to consider your school as one of the options at decision-making point.
So, how to appear in the top results of Google?
You need a good SEO (Search Engine Optimization) strategy to rank your website for targeted keywords.
However, Search Engine Optimization is not that easy and takes a lot of consistent work and time.
You can even rank for keywords like “school in Kathmandu with best education” which can be very competitive and convertible.
#3 Use Social Media Platforms for your school
As an administrator, you understand the importance of communication. Along with the need to communicate with students, parents, and teachers, competition between schools makes it necessary for you to market your school to retain and build enrollment.
An effective school social media presence can help address all of these needs. Social media for schools can become a vital part of your communications strategies.
Why Social Media?
For some head-teachers in Nepal, the concept of being on social media is terrifying, and they believe that the school is just opening itself up to public scrutiny.
At the end of the day, parents will talk regardless of whether your school has a Facebook or Twitter account. Being present on these platforms allows you to see what conversations are being had, and be able to address them directly, rather than just drawing a blind eye to it all.
Promoting yourself and any posts you publish on social media is cheap. You can target a specific audience on Facebook and reach at least 1000 people for just Rs. 500
Social media accounts also help in SEO of your school. Your presence in social media platforms like LinkedIn helps you to rank in Google searches.
There are a lot of ways you can use social media platforms to promote your school. Social media can even transform the way you engage families and the community.
#4 Build your school's digital brand
Using online marketing techniques,, you can build your school’ brand online. Your school’s brand is its calling card to the outside world: it’s how you’re identified and remembered. When somebody sees your logo or your school colors, it immediately evokes emotion in them, whether that’s admiration, indifference or something else depends on your reputation and how you have marketed yourself
Creates an Identity
When parents are looking for a school to enroll their children, branding helps you lure those parents to your school. Parents will most likely choose a school that reflects their values and can cater to their children’s needs. Without an effective brand, it’s very hard for a school to get new enrollment yearly
You only have one chance to make a strong first impression on your potential parents and families. You need to make sure your branding conveys your core values with consistency throughout your promotional content like images, videos, articles, etc.
A customer always trusts strong brands; Parents and students trust schools with a well-known reputation for excellence in education. You will sell anything if you have a strong trust factor.
#5 Generate more leads using Google PPC Advertisements
Google Adwords has become a vital part of many successful businesses.
You can find new business leads for your school using Google PPC Advertisement.
If you don’t know what PPC is, it’s a pay per click service which allows you to create and run ads for your business. These clickable ads are displayed in Google’s search results.
Suppose you can run a PPC campaign for your school during Chaitra and Baisakh when the admission is open. You can target for keywords like “best school in Baneshwor” and redirect them to the online admission form submission page.
When people search for “best school in Baneshwor,” your ad appears 1st in the Google search. When they click the link, they are redirected to the admission page of your website.
If the user’s intention is really looking for a good school for themselves or their children, they will fill the form on your website.
You can get valuable information like Name, Contact details and address of the user.
You can use this information to remarket your school and get a new admission.
Why PPC advertisements?
But it is easy to leave money on the table if you don’t know what you’re doing. Planning a successful PPC campaign with Google requires some understanding of the platform as well as identifying how your audience interacts with them.
You need to identify your objectives; it should be something simple like getting contact details to call them back.
On the flip side, PPC can be very costly for your school if the ad is not very helpful in conversion. You need to track your PPC ads closely and make a decision. You need a lot of research to get your PPC campaign right.
If you are going to be running your school as a business, then you must understand your consumer. Know how they seek and consume information and how best to engage them.
There is no better way than using the internet to find all this information in today’s world.
If you are not already using the internet to market your school in Nepal, you need to step up your marketing game.