Making search queries through Google Assistant or Siri is common for people nowadays. The way people are using voice search via a tablet or smartphone to find what they are searching for has tremendously increased in a few years. According to Google, 20% of all mobile queries are voice searches. Though this percentage seems less,…
BASICS OF SEO SEO is one of the most commonly heard terms when it comes to digital marketing, and almost all people with even a little technical knowledge will undoubtedly have heard of the term ‘SEO’ at least once. However, not many people can answer the question-‘What is SEO?’ Search Engine Optimization (SEO) can simply…
Email marketing and SEO is the best digital marketing combination to boost visibility. However, Google doesn’t claw through individual emails, so having an excellent number of subscribers won’t make any difference in ranking. But you can turn email marketing in your favor to improve your visibility. When there are so many new digital marketing strategies…
EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness. EAT determines where your business website is on the Google result page. Though EAT doesn’t have a direct impact on ranking, it has a significant impact on setting your website in SERPs. It’s known that Google keeps updating its algorithm to provide a better user experience. …
Should every business use SEO in a digital marketing strategy? Does SEO matter for every business in the industry? Is SEO productive in bringing business benefits? If you’re searching for answers similar to these questions, you’re reading the right article. You’ll learn why SEO is important, which businesses can take advantage of SEO, and provide…
The advantages of Local SEO are what most businesses are looking for. Get ready to welcome local customers to your business. Local search engine optimization (SEO) is an online marketing practice that promotes local businesses to local people. It’s a simple approach that puts your business in front of the locals when they make a…
Are you thinking of ways to be found by local customers? Then local SEO can help you promote your business locally. Aren’t you just looking for business promotion? Do you want to earn revenue as well? Still, the answer is Local SEO. Local SEO is an effective method to show up your business at the…
Social media platforms and Search Engine Optimization (SEO) are two substantial aspects of digital marketing. Social media can power SEO to some extent but can’t rely entirely on improving ranking. As AJ Kohn says, “It’s not the actual social activity that matters, but what happens as a result of that activity.” Let’s say you wrote…
Search engine (Google) handles billions of queries, every day about all kinds of issues, events, solutions, and the list goes on and on. Since there are so many searches happing in the search engine, it’s definitely an opportunity to flourish one’s business online. Get more customers, add value to your business, attain goals in a…
If you’re working to establish your business in the digital market, you might have heard the terms organic SEO and local SEO. And you probably had difficulty determining which SEO to apply- Organic or Local SEO. In this article, you’ll learn about how organic and local SEO is different from each other and how they…
