Why SEO is important for your business during COVID-19 Lockdown?

Why SEO is important for your business during COVID-19 Lockdown?

Probably most of the businesses around the globe have paused their work, but online platform such as Google is still active. This is why businesses should put effort into SEO strategies to embrace business chain. However, keeping SEO in hold won’t be a good business decision as your competitors can take your Google ranking. It’s…

Content Marketing Vs. Inbound Marketing
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Content Marketing Vs. Inbound Marketing

Marketing has become challenging over time. Today there are content marketing, inbound marketing, influencer marketing, social media marketing, email marketing, and many more. Marketers sometimes get into a dilemma to choose the correct marketing strategy. And it’s more difficult when some marketing strategies sound similar. So this article entirely focuses on clearing the confusion- content…

18 Digital Marketing Tools To Use in 2022
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18 Digital Marketing Tools To Use in 2022

Hence In most parts of the world, Traditional Marketing is going through a makeover phase right now. Marketing strategies that were effective before aren’t that fruitful today. Hence, marketers and business owners should start revamping their marketing strategies to attract clients and get the best results. And for this, digital marketing tools will play an…

Top 10 Metrics to Measure Content Marketing Performance
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Top 10 Metrics to Measure Content Marketing Performance

Just publishing a bunch of content is not sufficient to improve your visibility. You must also analyze the performance of each piece of content by using different marketing metrics. If you want your content to be successful, you should be able to use metrics to determine the progress and flaws of the content to improve…

Why and How to use Storytelling in Content Marketing?

Why and How to use Storytelling in Content Marketing?

“Marketing is no longer about the stuff you make but the stories you tell.” -Seth Godin If you tell people a story, they will hear you. Storytelling has been an ancient medium to transfer knowledge from generation to generation. In fact, storytelling is a powerful means of communication that adds value to what you want…

How to use Long-Tail Keywords to build Short-Tail Keyword Ranking?
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How to use Long-Tail Keywords to build Short-Tail Keyword Ranking?

Keyword ranking has a major impact on directing traffic to the website, generating leads, and converting.  More often, your webpage gets displayed on the first page of SERPs. It’s better as you’ll add up new visitors to your website. In fact, HubSpot reports that 75% of searchers never pass through the first page of the…