Digital Marketing in Nepal : An Ultimate Guide for 2020

Digital Marketing in Nepal : An Ultimate Guide for 2020

Best Digital Marketing Company in Nepal

In simple terms, digital marketing is any form of marketing that exists online. It is the marketing of products or services through digital technologies. Digital marketing specifically is the advertisement of one’s products delivered through digital channels.  Such as search engines, websites, social media, and mobile applications. Digital marketing is a great way for you to reach your customer at the desired location and increase the lead.

Through digital marketing, a brand’s visibility and presence can be brought online. Digital marketing not only helps a brand to compete in a local scale but also in a global one. Not only that, it further allows businesses to focus on their targeted audiences and act accordingly to maximize the leads, clients, and profit as a whole.

Digital marketing itself is a very broad term. It encompasses several other methods for boosting one’s business or a company like Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, data-driven marketing, social media marketing, campaign marketing (e.g., Email marketing) and e-commerce marketing.

According to recent researches, constant internet usage among adults has increased by 5% just in the last three years. Because of this, the way we conduct transactions like shopping, buying & selling stuff, etc. has also changed a lot.

Digital marketing has largely taken over offline or traditional marketing. And offline marketing isn’t as powerful and effective as it was before. Marketing has always been about connecting with audiences in the appropriate place and time. Today, that means meeting potential clients where they spend most of their time, i.e., on the internet.

Marketing Digitally

The world around us has visibly gone digital. If we see the case in developed foreign nations, everything is associated and done digitally. Be it conducting transactions (buying/selling), renting transport (through applications like Uber), bookings and review (through sites like Tripadvisor and Yelp), elections, etc. everything is through internet usage.

Social Media Marketing

Marketing strategies are also focused more on digital marketing compared to traditional offline marketing. Due to this, businesses and organizations in developed 1st world nations have also been able to save time, money and get recognized in a global stage.

Here are some Digital Marketing Mind-Blowing Facts you should know:

  • The search engine drives around 93% of all website traffic.
  • Content with relevant images gets around 94% more views.
  • The average customer attention span is 8 seconds, so you need to make your content count.
  • Infographics are liked and shared on social media three times more than other types of content. (Social Media)
  • Search ads can increase brand awareness by 80% and display advertising increases website traffic by 200%.
  • 6 trillion Emails are sent and received each year. (OptinMonster)
  • 55% of buyers do search via social media. (IBM)
  • Google receives an average of 63,000 searches every single second.
  • 81% of internet users agree that blog posts are trusted sources for information or advice.
  • 82% of consumer internet traffic will be video by 2021.

Digital Marketing in Nepal’s context:

Digital marketing in Nepal is a relatively newer trend. But many people, businesses and organizations have already started to implement digital marketing to boost their business and profit. Internet/Digital marketing is the clear choice for all businesses trying to accelerate their growth and expand their reach.

Digital marketing in Nepal is really the next big thing.

As more and more customers are growing online on a daily basis, the chances of reaching consumers also increase. Digital marketing is the most cost-effective platform for marketing in Nepal.

However, internet marketing till now has made minimal progress in Nepal due to lack of knowledge about it in the general public. Digital marketing in Kathmandu city, however, has been a growing trend and businesses in the capital have been going digital recently.

“If Your Business Is Not On The Internet, Then Your Business Will Be Out Of Business” – Bill Gates.

Only recently have Nepalese people started to realize the importance of a digital presence has for a business or company to grow and achieve success on a global scale.

According to statistics from NTA, “As of October 2017, 16.67 million Nepalese had been connected to the internet, up 15.60 percent year-on-year.” This means nearly 63 percent of Nepal’s population is now connected to the internet.  Every Government agency, private firms, NGO’s and INGO’s are starting to increase internet reach and awareness in Nepal.

Digital marketing in Nepal is a field with huge potential. Due to the lack of digital marketing presence. Nepal has become a playground for businesses to dominate in their respective fields through digital marketing.

However, as things are going, this playground will turn into a battleground in the coming years as more and more companies start competing digitally.

Source of Digital Marketing in Nepal

Does creating a website suffice your hunger for business growth? – Definitely No! You must apply sources of Digital Marketing for its development and growth.

A website is the prominent part of Digital Marketing in Nepal, or anywhere else in the world, you must adhere to the different sources for the ultimate result. To successfully run your business via digital marketing in Nepal, you must consider applying the following sources to your website.

1. Social Media Marketing

Digital Marketing in Nepal

Technology has made the world a small village, where we can connect with anyone at any place through the means of social media. Anything you post on your social media can be shared digitally to every part of the world. It not only serves the purpose of communication, but it has also become a powerful tool of Digital Marketing. So, social media is an efficient and effective method of Digital Marketing.

In the context of Digital Marketing in Nepal, as reported by Domestic social media marketing agencies, there are 9.8 million active Facebook and Instagram users. So, you see, social media can provide a huge amount of online traffic to your websites. It has become the biggest platform, where people share and gain information globally.

Social media boosting is the perfect way for digitally marketing your business to millions of people all over the world. Social Media Marketing will help in generating lead in your business. Also, SMM can be done by choosing the particular location, so it makes your business more effective.

2. SEO (Search Engine Optimization)

Search Engine Optimization

SEO is the most imperial part of digital marketing. Now, what is SEO?

Whenever we search for anything in Search Engine, there is a 99.9% chance of clicking the top website for the information. Now, why any other website isn’t at the top? Because those websites lack SEO.

So, the primary purpose of SEO is to rank your website to the first page of the search engine result page, which automatically draws the majority of visitors.

No one will go through your website if you haven’t done SEO and it will be as if your website is non-existent. SEO helps to fetch the traffic organically from search engines, and it is the very reason why Digital Marketing in Nepal is paying much attention to SEO in these recent years where every company of Nepal has SEO experts.

a. On-Page SEO

On-page SEO is about content on the site. It incorporates techniques to improve an individual page on a site. Subsequently, these variables help to make search engine accept the website to be a solid and profitable source. On page SEO include keyword research and perfect usage of keyword in the content.

b.  Off-Page SEO

Off-page SEO proposes approaches to advance website and blog content to improve rankings of your website and accordingly constructs a website’s reputation. It makes a website dependable and confided in source for discovering important data to tackle questions of the guests.

c.  Technical SEO

Technical SEO deals with the performance of the website. It includes speed optimization, device responsibility and building for mobile. Sitemaps, robots.txt, .htaccess, search engine console, etc. are also needed to be optimized for improving the ranking of the website on the search engine result page.

3. Content Marketing

Content Marketing

Everything you post or share online is “content.” It’s up to you how you represent the content to the world. There could be various types of content like text, video, ads banner, images, and many more that you could include as an information purpose.

The means of information transfer has evolved in the context of Nepal as well, and people are getting more advanced and realistic. Only texted information is not acceptable at this age. Your content will help your business progress in Digital marketing.

Whenever we hear “Just Do It,” we immediately remember Nike as its unique slogan. That slogan is the content of Nike for its worldwide identification. That is why content marketing is so vital that it has the power of leaving a lifelong remembrance to the public.

4. PPC Advertising

Google is the largest search engine in the world till date, where billions of data are searched daily. And so, it is the most successful way of digital marketing in the present world. This technique will surely drag in a huge amount of traffic as you business ads appear on the first rank of the web page.

Google ads are one of the most effective sources of digital marketing in Nepal. Here you pay certain money for Google to rank your website on the top of the search result. This provides instant buildup for your business.

PPC advertising is a type of marketing technique to increase your sales through the usage of Search engine. You can place your website at the top of search engine result page. It is useful in increasing the traffic to your website. PPC stands for Pay per click. Whenever someone clicks on the advertisement you have placed on the search engine, if it gets clicked, then you have to pay for it. Just pay whenever you get result. It is one of the most effective digital marketing technique. There are many types of PPC. Some are listed below:

Search Ads

This type of ads are visible on the Search engine result page. Whenever relevant search is performed, your website will appear at the top of the search engine which is most likely to get clicked. These ads don’t have need any graphics. It’s textual ads which is operated by Google Ads to show ads on Google search engine result page.

Whenever your website get click, you have to pay for it. But keyword research is the major technique for better ad performance on the search engine. If keyword research is not done perfectly, then, the marketing won’t be effective. You keyword will be bid in the auction for best ad’s placement. The placement of your search ads depends upon the quality score. Quality scores means rating by Google.

Social media Ads

Social platforms are great way for your business exposure. These sites are most visited sites worlwidely. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Quora, etc. are some social media sites where you can post your ads to grow your business. These ads are effective for grabbing the interested audience. The main benefit of Social media ads are you can choose the platform on which ads would be effective for your business.

On Social platform, ads can be targeted to the custom audience of targeted age group, behaviors, interests, demographics, etc. Running ads on social platform is precise and hence it helps in growing the leads.

Shopping Ads

Google shopping ads shows your products on its search engine as well as on its partner website which are relevant to keywords. Running such ads need to specify the location, campaign, bid amount, inventory filter, daily budget, etc.

The additional information needed for shopping ads are product star rating, drop percentage, offers, etc. The shopping Ads are likely to get more click and generate more leads.

Display Ads

Display ads are graphical ads which appears on google partner’s website. Your ads will be shown on the relevant site matching your keyword. The display ads also goes through the same bidding process. There are some requirement that is need to be fulfilled in order to approved your ad copy. Display Ads run as PPC and CPC model. Its great strategy for brand awareness. But to make display ads effective, one should have great designer who knows Copywriting techniques to attract the visitors’ attention.

Gmail Sponsored Promotion

These ads appears on the Gmail account mailbox. It is similar like you are getting email on your Gmail account but tagged by ad. These ads consist of email having offers, coupons, ad copy, etc. Whenever people open those email, then you will be charged for it.

Local Service Ads

Local Service Ads are effective if you focus your business on local market. The loca service ads mainly consists of Electricians, Plumbers, Garage door companies, etc. To run the local service ads, one need to specify the zip code, city name, setting a budget, etc.

InStream Ads

These ads appears mainly on youtube. Its a video ads and non-skippable ads. Also, Instream Ads appear on google parternered website as display ads when clicked plays video. Instream ads also need target location so that you can grab the clients at the targeted places for the relevant keywords.

Above all the types of ads are PPC ads which is controlled by the major search engines such as google, bing, etc. and social media ads are controlled by social platform sites. They charge you on CPC and impression basis.

5. Affiliate Marketing

Affiliate marketing is a course of action by which an online retailer pays commission to an outsider website for traffic or sales reason. This marketing is conquering all over the world, basically for sales related purpose. Whenever sale is made, then commission is paid. So, Affiliate marketing is a kind of digital marketing where you need to  invest your budget only if you get lead. It improves the conversion rate.

Affiliate marketing is trending in top of digital marketing in Nepal. We can find affiliated marketing from Nepal like Daraz, Sasto deal, Hamro bazar, etc.

6. Email Marketing

Email Marketing is the use of emails to promote your products or services. But it’s not just limited to that. You can use email marketing to develop relations with current customers, or reach out to potential customers.

Over the years, many new forms of communication have emerged. Despite this emergency, email marketing has remained strong and is continuing to grow. In 2017 alone, 269 billion emails were sent and received each day. That’s a staggering amount of daily emails. Not just that, this figure is expected to increase to over 333 billion daily emails in 2022.

There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive. A well-thought-out email marketing strategy will make you money. For every $1 you spend on email marketing, you can expect an average return of $32. There’s a ton of email marketing benefits, but this one tops the charts for keeping your business steady and going.

7. Mobile Marketing

Mobile Marketing is the strategy of reaching your contents to your targeted audience on their mobile phones, tables, and other portable devices i.e., via websites, email, SMS and MMS, mobile apps.

More than 80% of the internet users own a smartphone and website owner gets maximum traffic through Mobile devices than desktop or tablets. Effective mobile advertising means providing mobile friendly websites. If you lack mobile marketing then you lose half of the total traffic and leads. So, in this age of technology, it is really necessary to have proper mobile friendly marketing.

Benefits of Digital Marketing for every business

As Digital Marketing is the leading source of online marketing in this generation of technology, you can get numerous benefits to your business. Here are some of the benefits listed below:

1. Global Reach

Digital Marketing is the only way that will reach your post all over the globe. You can just sit on your couch and promote your post to every corner. Once your website is ranked on Google’s Search Engine Result Page then no matter where your audiences are, they are accessible to your website through Google. You can share your page through every possible social media platform to increase your global reach. It’s like expansion of your business with international targeting audiences.

2. Cost-Effective

Digital marketing is probably the most cost-effective way of marketing as you can reach your post to almost 1,000 people with an investment of $1. It saves your cost of traditional marketing like billboards, TV commercials, radio ads, newspaper advertisements,etc. Instead it provides much effective advertisement, which increases leads and conversions. With small investment you can have greater ROI. 

Cost effective
Cost Effective

Marketing digitally can be the best for small businesses that usually don’t have a lot to invest in marketing. Social media might be the most cost-effective source of digital marketing for small or big businesses.

3. Measurable Result

Measuring results is really easy process for digital marketing. You can even view daily performance of your advertising whether it is working efficiently or not. If not, you can find out the issue why not and improve your advertising accordingly to increases marketing results. Having a performace report on your hand helps you in understanding improvement so that you can implement new strategy and plan for effective marketing technique.

You can also use many features like Google Analytics, Ads manager, etc. where you can see every analytical data of your ads. You don’t have to wait a month or so to get the results of your work. Analytics provides each and every information you need and also based on the current data, improvements can be applied.

4. Increase sales, leads, and conversions

The primary goal of every marketer is to gain more and more number of leads, sales, and conversion on their advertisement. This is the reason why people go to promoting their posts or services.

Increase sales and profit
Increase sales

With the support of digital marketing, you can triple your leads and double your conversions. People nowadays trust and believe in those who are advertising digitally than with platform of traditional methods. Increasing lead, sales and conversion is the major purpose of digital marketing. Digital marketing can bring unbelievable profit to your business. Also, it helps in building the permanent customer so that whenver you plan for any offers, discounts, etc. your customer can get notified and you can have recursive profit.

5. Increase Brand Awareness

Brand is every thing. People like to pay more money for the same service because of brand. Brand reflects the trust of the business and hence promoting the brand is necessary. Digital marketing is a great platform for brand awareness. Brand awareness is a digital marketing technique to spread about your business, services, etc. at the desired location. The more trust you get from social medias, search engine, etc. the more you can make sales using the brand name.

People spend extra money just to create brand awareness, but in digital marketing, after your advertising or promotion on any post, people get aware of your product as well as brand. Frequently advertising will set an image of your brand on people, and whenever they need products that are relevant with yours then they will get in touch with you instead searching for other agencies. The more you promote your products, the more people will know about you and your business.

6. Target your desired audience

Targeting your desired audience might be one of the best features that digital marketing provides to every advertising. You can target the specific location with specific age group of people and according to the people’s interests.

This will instantly increase the positive engagement on your ads, and there will be high chance of converting as well because only interested people are targeted. You can save money by targeting because unwanted visitors are reduced to your ads.

With Social media ads, the audience target became easier. Targeting the audience based on age, interest, demographics, etc. becomes easier and more productive. PPC ads can be run smoothly and budget also gets controlled since, investment is needed only when the ads get clicked.

7. 24/7 marketing

Digital marketing never gets tired or waste a single minute without promoting your ads. It works every second efficiently and provides maximum output with generating leads and engagements. No, employee will provide your 24/7 service which digital marketing surely will. So, always go with digital marketing and grow your business beyond imagination. Digital market is automated system but it perform the task according to your requirement. Your promotional materials will reach to the target audience without any hassle and also you can review the performance report about the best time to promote your business.

Qualities one should look for searching for a digital marketing agency in Nepal:

With the rapid rise of the digital marketing field, many digital marketing companies have popped up and are vying for customers. All of them claim to be the best to get more customers. Here, we’ve presented you with some important traits or qualities of a good digital marketing company:

1. A Powerful Website:

Website of the digital marketing company is the first place where the potential clients make their contact. If they have a good website, automatically the clients will have a good first impression. A good internet marketing agency will possess a current and up to date website.

A company implementing good SEO practices will automatically appear in front of searches when searching for their core services and geographic area. The website should also be engaging, modern, have an active blog, responsive design and provide a call to action facilities.

Website increases the brand trust and through website sales and conversions become more easier. Websites are targeted worldwidely so you can expand your service. But its not necessary, you can target for specific country only. Its easier for customer to gather the information about your services through your website. SEO optimized websites are likely to get more traffic which will increase your business sales.

2. A Robust Team:

“Teamwork makes the Dream-work.”

Digital Marketing in Nepal

If you choose a digital marketing partner with a powerful team then, it will surely bring unprecedented success and 100% result. When looking for an online marketing agency, one should get to know the entire team as well.

A good company will be proud of their overall team and will put them front and center. They should possess a multi-disciplined team consisting of experts in their respective fields like an SEO expert, content strategist, designer, social media and brand developer, the involvement of CEO/owner, etc. Without team the digital marketing becomes unsuccessful. To make marketing effective, Ad Copy strategy is necessary so you also need copywriter along with other exert. Copy writing technique grab the attention of the audience and it also increase CTR.

3.Armed with the right tools and the expertise to use them:

When meeting and discussing with the team, do not forget to ask them about which tools they work on. Get an idea about the tools they use for various online marketing activities like SEO, social media marketing, content marketing, e-mail campaigning, pay per click, etc.

Just be equipped with the right tools is not enough at all. As the most important part is knowing about how effectively they can work on it. An idea should be gained on the level of expertise they have gained on each tool and how effectively they can use them. The major strategy for digital marketing is the keyword research. Without having the idea of perfect keyword, the marketing won’t be effective. Also, the ROI gets deteriorated. For any PPC program, whether it is search ads, or display ads, extensive keyword research is needed. Quality score in the PPC program determine how much effective your PPC program can be.

4. Online reviews:

Online reviews are one of the most effective ways to find out if the digital marketing company is worth investing upon or not. While conducting online reviews, one should focus on getting reviews from trusted outlets as there are so many reviewing outlets and all of them may not give the correct or actual reviews about the company.

“Presently, Google and Yelp are two of the most trusted outlets for reviews.”

One should also be smart enough to check out the company’s social media accounts like Facebook, LinkedIn, Twitter, etc. and try to get in-depth information about them. Also, in interactive review platforms. If you see a lot of reviews about the company but no interaction from their part, then better start looking for other companies.

5.Testimonials:

Testimonials are the good reviews that a digital marketing company’s clients have given them directly. Testimonials are more trustworthy and give a more inside picture of the company as these are honest moments of gratitude from their clients for some noteworthy tasks.

While going through testimonials, one should keep in mind the fact that the more the testimonials a company has, the better. If they have hundreds of testimonials, this reflects their consistency, drive, motivation, and deliverability on their part. If one only has few testimonials, it’s possible that they got them from family, friends or acquaintances.

Generally, digital marketing companies put forward their testimonials somewhere clearly visible on their site. They may even have testimonials templated into the header or footer of their web pages.

6.Internal Leadership:

“A Digital Marketing  company can only be as strong as its leader.”

The leader of the company should be the person who should pave the way for the rest of the company. When conducting meetings with the company, make sure that the leader has an energetic and positive personality and shows dedication towards growing your organization and providing the best services.

If that leader is a disconnected guy with a buy-it-or-leave-it mentality, then the company itself probably doesn’t have the mentality required to get the results for its clients.

7. A company culture you can revel in:

Your digital marketing agency will be working closely with you and your team. So it’s very much important that their culture jibes with yours. This is a subjective matter, but it is just as important as any other qualities you should look for while searching for your digital marketing partner.

 If they are a fun group of people to meet and also have a warm and fun environment among themselves. Then the more chances there is that they will work better for you.

8.Transparency:

Discussing the inner-workings of a company to helps potential clients to feel more comfortable and welcome. Transparency can be evaluated in a lot of ways, but pricing and social media are two of the most helpful ones.

Pricing transparency is important because it directly gives you information about what you can expect to pay for the services you’ll get. Most digital marketing companies don’t discuss their pricing online but select few that do. This shows their dedication towards the success of their clients.

Online marketing agencies use social media for promoting content, build a following, customer service, etc. and a few more purposes. If they promote lots of content and are responsive, they’re probably looking to attract and help potential customers.

However, if they aren’t active on social media, then it will give the impression that they aren’t completely engaged with their clients.

9. Internal growth:

Digital Marketing in Nepal

Before closing the deal with any online marketing company, one should get a clear idea about the company’s success over time. And if the company is growing (making profit) or is it shrinking (is at loss).

Growing companies provide good service, are trustworthy and reliable. If a  company has a good retention rate (retain clients over time), then it directly points out that the company is growing. Shrinking companies are a red flag. As it will introduce a trend of negativity, quitting or frequent changes in the company direction.

10.Lofty Ambitions:

Good companies propel themselves forward in the pursuit of new ways to promote themselves and their clients. Ambitious digital marketing companies develop an internal marketing team to invent new processes and refine old ones, ensuring there’s a consistent flow of ideas that help their clients as well as themselves succeed.

 Ambitious agencies won’t just develop good ideas but also implement them successfully keeping them at the cutting edge of digital marketing industry as a whole. They might even give you some insight into how they identify new strategies and may even get you involved in the process.

11. Performance delivery & problem-solving capability:

Performance is one of the most important and at the same time the simplest metric that can be used to evaluate a digital marketing agency.

  • Does the digital marketing company perform the way they say they do?
  • Do they go out of their way and out of their comfort zones for their customers?
  • Do they get the results expected?
  • Is your digital marketing partner aiding you in earning the revenue for you?

If the answers related to these four questions are positive about any digital marketing company. Then you can choose them without any worries.

Problem-solving is one of the must-have traits in a digital marketing agency. Projects might not always go smoothly. But if they are solution-oriented, they will know how to deal with the glitches along the way. They will be quick to recognize the errors, solve bugs and deliver the work on time.

Common Mistakes People repeat on Digital Marketing

No Goal Setting

Before starting any of the processes or start working on strategies, always make a definite goal and work to achieve the goal. Working without a goal is like a race without a finishing line. Without any goal marketing can’t lead to success and also there is no or very little profit. Planned Goal and intension for proper time for every taks makes the marketing effective.

No Goal
No Goal

So, you need a specific goal while kicking off your Digital Marketing. Starting without a proper plan can make digital marketing very complex, and you might only be spending your money without any profits. Before starting on a real-life, always make a plan and try your best to achieve the desired goal.

Lack of A/B Testing

If you aren’t generating enough of the revenue through your marketing or promotions, it is because you lack A/B testing before actually launching into a real world.

If you wish to gain maximum result in the least amount of time, then you need to conduct A/B testing to the precise source of the problem.

A/B testing is the variation of two websites with just some variation in the second on for determining the better performance version. It helps to understand the strategy for marketing as well.

Over optimizing your site

Marketers get over-excited even with small good changes. They think that placing many keywords on their site will boost their ranking and increase their site importance.

Google has got many restrictions and rules that everyone has to follow very carefully. If you over-optimize and try to gain faster result, then you might get a negative result instead where Google might even block your site. So, you should always be 100 per cent sure while working with Google and online marketing. Keyword stuffing can mark your website as spam. It is regarded as black hat technique in SEO optimization.

Not investing in Paid Advertising

SEO works really well if you are patient and can wait for many months to rank your site and start gaining results. Now, if you wish to gain instant results i.e. every day leads and conversions with a few days, then it is only possible through Paid Advertising.

Paid Advertising immediately places your advertisements on top of Google Search Engine Result Page when your keyword bidding is higher than the competitors. It generates high visibility and provides you with a faster result.

Marketing to Anyone and Everyone

People think that the more they promote their products, the more people will generate into customers. But this thinking is wrong, to gain a potential customer, you should target your promoting advertisement to the specific location where maximum people have a high interest in your product.

Marketers do anything just to bring more visitors into their site without considering whether they will convert or not. Actually the main goal shall be the number of conversion than a number of visitors. So, always use proper advertising tools to target interested people.

Here are some ideas to improve your digital marketing.

If you have started to realize that you are only spending money on advertising campaigns which don’t actually work. Well, not to worry now because after reading these phrases, you will have an idea to improve your digital marketing.

1. Create a Story

Usually, people lack a story about their business what they actually do. It doesn’t have to be a long article that bores the reader. But there needs to be certain information to reach to your customers that will increase the interest and trust towards your brand.

You can create an informative video or even a block of text. Now, suppose you sell bags through the internet then create a video relating those bags providing every necessary information.

This will create an engagement with the customers, which will increase the customer’s trust and reliability of your brand.

2. Do not miss Call to Action

Call to Action might be a simple element on the web page, but this is the one that might fetch many customers. CTA can be utilized in multiple fields to get the possible conversion.

Call To Action
Call To Action

CTA is the most commonly used in sales and marketing to make direct contact with the owner. Some of the examples used in the market are (“buy now,” ”sign up,” “Register,” “Contact Us,” “Subscribe,” etc.)

3. Headline Post

Create a short, sweet and inspiring headline that will attract every visitor to visit your advertising and probably might convert as a customer as well. Marketers nowadays became cleverer by attaching a curious headline which will increase interest to visit that particular site.

People nowadays display the headline above the image rather than just writing on the top of the content. You have to be real careful to manage your headline and meta descriptions that you can also fix through this website, “totheweb.com.”

4. Remarketing

If your visitor doesn’t convert on their first visit then, you have the feature of remarketing to target those un-converted audiences. You can even know the reason why the users aren’t or didn’t convert. Then fixing those issues, you can remarket them to increase the chance of a conversion.

It allows you to track certain pages of your site and also identify the visitors where they landed and spent time without converting. After you find out the particular person, you can run specialized and improved ads to increase their relevance.

Looking for a digital marketing partner may seem like an overwhelming process. But actually, it is a very fun and creative process. Do your homework, some steady research and find the perfect match for you and your organization. If you have any questions or if you are looking for a digital marketing partner, you can always contact us.

Hansikar Technologies is a digital marketing company in Kathmandu, Nepal. We are one of the best digital marketing agencies in town. We provide our clients with full support, care and make them feel welcome. And most importantly deliver the results they expect.

Digital Marketing

Here at Hansikar, we provide a wide range of digital marketing services ranging from web-based branding solutions (web development & E-mail campaigning), Digital Marketing & SEO, Graphics Designing, System Integration (Custom Software Development), Content Marketing and development, Pay Per Click (PPC) Management & also through Advertising Consulting (Facebook, Twitter, Instagram, LinkedIn etc.)

FAQ

Why Should You Choose Digital Marketing?

As you know digital marketing is currently leading marketing medium of this generation, there are many reasons to choose Digital Marketing such as:

1. Increase Brand Awareness

2. Promote Your Business 24/7

3. Global Reach

4. Generate more leads and conversion

5. Promote on Social Media

6. Reduce customer acquisition cost

7. Track your marketing progress daily