Can you even imagine your life without the Internet? – No, you definitely can’t.
It probably wouldn’t have mattered if this was 90’s or so. But, certainly it is quite impossible to live in this generation without getting involved with the Internet.
With the comparison of Digital Marketing in the past, we can find a huge difference in how technology has overcome the world. Digital Marketing has made the world a small village where every information can be shared and acquired online while sitting comfortably on your couch.
What is Digital Marketing?
Digital Marketing is the process of marketing your products digitally via the Internet. If you want your products or ideas to be reached to people all around the world, then Digital Marketing is the best and the wise way to go for. In the present scenario, Digital Marketing is the most preferred way of marketing your products worldwide.
In simple terms, Digital Marketing means marketing online that has a greater chance of reaching out peoples.
Growing Scenario of Digital Marketing Agency in Nepal
Over a few years, Digital market has spread all over the world. People depend on the digital market for the success of their business. Likewise, the growth of digital marketing agency in Nepal is rising rapidly on its best.
People are converting their offline business to online marketing after knowing the merits of digital marketing in the long term. The thoughts of every business agency are focused on Digital Marketing.
As the world is becoming digitalized, the number of internet users is also increasing at a rapid pace. In the context of Nepal as well, a total of 16.67 million people are connected digitally according to the report of 2017.
Likewise, the number of Digital Marketing Agency in Nepal has also taken a surge. Although Nepal still lags in terms of technological development, we can certainly see some measures and techniques are being embraced, just like Digital Marketing. And today, there are hundreds of Digital Marketing agencies in Nepal providing a satisfying service to their clients.
Although about half of Nepal’s population are part of the social media platform, very fewer people are aware of Digital Marketing. And only few of the population are involved in the idea. People of Nepal are unaware of the fruits which Digital Marketing could provide to their business. So, less involvement in digital marketing has somewhat lagged the business development of Nepal. People should be aware of the importance of Digital Marketing to expand and scale the growth and to secure the future of Digital Marketing in Nepal.
Importance of Digital Marketing Agency in Nepal
Digital marketing has become part of a business world, and every country is adopting this idea, including Nepal. As the number of internet users is growing in Nepal, certainly, the importance of Digital Marketing also appears on the surface.
Let us consider that you want to purchase a new bike; surely, you won’t just directly visit bike showroom and purchase the bike. I bet your first step will be visiting the website, which is related to your desired bike and gathers every information. You might also share the information with your friends or family through social media.
That shows that almost everything begins with online information nowadays and that is why digital marketing is so much of the importance in this generation of technology. Digital Marketing strategy is dependent on many platforms like social media, search engine optimization, email marketing, and many more.
Channels needed for every digital marketing agency
1. SEO (Search Engine Optimization)
As the crave of Digital Marketing Agency in Nepal is increasing, SEO has become a prominent factor to it. Almost every Digital Marketing Agency in Nepal is providing SEO as its major feature.
SEO is the technique for ranking of the websites on the top of Google search result. It makes the website visible and gathers tons of organic traffic.
The digital marketing agency without service of SEO is useless to this generation. It is the must require feature for running a Digital marketing agency in Nepal or anywhere.
For more SEO relating information in detail, check out SEO Experts in Nepal.
2. Social Media Marketing
Social media produces the largest number of traffic. Millions of people are interconnected through social media which makes it one of the best advertising media.
According to domestic social media marketing agencies, there are 9.8 million active Facebook and Instagram users in Nepal. That shows the growing number of social media users in Nepal and the opportunity of Digital Marketing agencies in Nepal.
There will be a definite loss in your business if you are not using social media marketing.
3. Content Marketing
Your content will represent your business. Having a flawless content and awesome design on the website will automatically attract the focus of your visitor.
Only applying SEO or marketing your website through social media doesn’t help if you have bad content. The first and major step for the website is to have remarkable content.
Content is the King of the website, which has the power to engage with your visitor for a long period. The creativity and attractive designs you present in your website makes visitor more engaging and that is only possible with good content, including images, videos, and many more.
4. Mobile Marketing
As the development of technology has spread all over the world, the use of smartphones is increasing excessively. People prefer smartphones for their Google search and social media instead of laptops or PC.
sTherefore, it is very much important that you have a mobile responsive website because over 60% of traffic garnering is through smartphone. Mobile as information technology is the closest device that stays with human beings and it is also the quickest mean of information.
Future of Digital Marketing Agency in Nepal
As the recent context of Nepal, there has been much progress on Digital Marketing. Lots of opportunities are rising for Digital Marketing Agency in Nepal. People are showing much interest in digital marketing for uplifting the business.
We can observe the increasing number of Digital Marketing Agencies in Nepal. People are searching for a good and reliable Digital Marketing Agency for their development.
The increasing interest in digital marketing and youth taking it as career option is quite promising for the future of the nation.
Annual Digital Growth in Nepal (2018-2019)
Population Growth = +322 Thousand
Mobile Subscription = +3 Million
Internet Users = +3,241
Active Social Media Users = +600 Thousand
Mobile Social Media Users = +600 Thousand
This data shows the progress of Digital Marketing in Nepal. Nepal is slowly moving towards the digitalization where every people would know the importance and access to the digital world.
In conclusion, we can proudly say that the future of Digital Marketing Agency in Nepal is as bright as a star.