Organic or Local SEO: Which type of SEO you need?
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Organic or Local SEO: Which type of SEO you need?

If you’re working to establish your business in the digital market, you might have heard the terms organic SEO and local SEO. And you probably had difficulty determining which SEO to apply- Organic or Local SEO. In this article, you’ll learn about how organic and local SEO is different from each other and how they…

Why SEO is important for your business during COVID-19 Lockdown?

Why SEO is important for your business during COVID-19 Lockdown?

Probably most of the businesses around the globe have paused their work, but online platform such as Google is still active. This is why businesses should put effort into SEO strategies to embrace business chain. However, keeping SEO in hold won’t be a good business decision as your competitors can take your Google ranking. It’s…

Content Marketing Vs. Inbound Marketing
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Content Marketing Vs. Inbound Marketing

Marketing has become challenging over time. Today there are content marketing, inbound marketing, influencer marketing, social media marketing, email marketing, and many more. Marketers sometimes get into a dilemma to choose the correct marketing strategy. And it’s more difficult when some marketing strategies sound similar. So this article entirely focuses on clearing the confusion- content…

A QUICK GUIDE: Workplace Culture- LGBTQ+ Inclusivity

A QUICK GUIDE: Workplace Culture- LGBTQ+ Inclusivity

The term “LGBTQ+” technically stands for lesbian, gay, bisexual, transgender, queer, and (+) stands for more sexual preference other than heterosexuals. But it’s an umbrella term for anyone who does not identify as straight (heterosexual) or cisgender. These are some of the many terms used regarding sexual orientation, gender identity, and expression. What is Misgendering?…

18 Digital Marketing Tools To Use in 2022
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18 Digital Marketing Tools To Use in 2022

Hence In most parts of the world, Traditional Marketing is going through a makeover phase right now. Marketing strategies that were effective before aren’t that fruitful today. Hence, marketers and business owners should start revamping their marketing strategies to attract clients and get the best results. And for this, digital marketing tools will play an…

Top 10 Metrics to Measure Content Marketing Performance
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Top 10 Metrics to Measure Content Marketing Performance

Just publishing a bunch of content is not sufficient to improve your visibility. You must also analyze the performance of each piece of content by using different marketing metrics. If you want your content to be successful, you should be able to use metrics to determine the progress and flaws of the content to improve…