Should every business use SEO in a digital marketing strategy? Does SEO matter for every business in the industry? Is SEO productive in bringing business benefits?
If you’re searching for answers similar to these questions, you’re reading the right article. You’ll learn why SEO is important, which businesses can take advantage of SEO, and provide you with critical points regarding SEO.
When there are so many digital marketing techniques to promote the brand, which include email marketing, social media marketing, PPC, and content marketing, WHY SEO?
The ranking is essential for any business to succeed in the online market. Jumping through hurdles to get the top position at Google is not easy. You need to have an SEO expert by your side to achieve and secure your position to benefit the business. When it comes to improving brand visibility, SEO is where you should be investing.
If digital marketing is about gaining brand visibility, why not SMM?
Social Media Marketing (SMM) and Search Engine Optimization (SEO) go hand in hand. Each one of these marketing strategies can bring some benefits when used one at a time. But when you take SEO and SMM together, you’ll experience great benefits.
Let’s clarify this with an example to give you a better idea.
Let’s say you own a GYM. Someone is looking for a GYM in their area, and you happen to be there. So how will they find you? Through Facebook and Instagram? But how’ll they find you there when they don’t know if you exist?
So in such a case, they will Google relevant keywords to find you and get information about you. Only then they’ll check your social media accounts to look at you.
SEO and SMM are pillars of strength for one another. They both can bring you many businesses when combined in marketing strategy.
Your GYM members will surely have some questions. So how will you answer them? What can be an effective method than publishing a blog?
If you’ve got prominent content that can benefit your GYM members, you can share the link on social media and get traffic to your website. An increasing number of visitors indicates that your website is relevant to your audience and tells Google you’re worth ranking. So whenever there is a relevant search, your business appears in Google’s search results.
And if you are thinking about PPC marketing, it’s not effective either.
Research shows that 70% of marketers see SEO as more effective than PPC. Marketers found that SEO is a long-term strategy while PPC is a short-term benefit. They are constantly using SEO because they get more productive results from SEO than PPC.
Is SEO necessary for every business?
You might be thinking -Is SEO useful for service-oriented businesses like GYM or product selling business can also use it?
Any type of business can incorporate SEO into its marketing strategy. Whether you belong to a small industry or a big industry, you can make an entry into the digital world through SEO.
SEO is crucial for digital success, whether you’re a big, small, new, or old business. SEO is important to keep your business visible among your audience.
Here is a list of industries and businesses that can make a profit from SEO
- Manufacturing industry
- Service industry
- Educational industry
- Local businesses
- Food industry
- And many more
Businesses with SEO can have control of many things online. However, you can’t have control over certain aspects of your business offline, but SEO privileges you to control online activities.
To some extent, you can control who can see your website, which affects traffic, leads to your website, and can also impact your business’s sales. You can choose which group of people can come to your website. This brings potential customers to your website, increasing your chances of turning them into revenue-generating customers.
Allocating money to your website’s SEO means directly investing in your visibility and profitability. Even though one of your marketing strategies doesn’t work, you can count on SEO to help your business grow. This can only be possible if you’re implementing SEO strategically.
This is why SEO is important for every business to give you sustainable growth. With the way Google is updating its algorithm, SEO is becoming more and more critical to businesses.
Can every business get benefit from SEO?
Yes. Businesses belonging to any industry can get benefits from SEO. How well you can optimize the website that gives you effective results is a matter of fact.
So, does every website respond in the same manner?
When it comes to SEO, every business has different requirements. This is determined by the industry you belong to. Competitiveness is an essential factor that can impact how SEO performs.
Other factors are:
- How do people respond to your industry?
- How do the visitors react to your website?
- What keyword is suitable for your industry?
- Does your website satisfy your visitors?
- Is your website under any kind of Google penalty?
When it comes to selecting compelling keywords, you need to think strategically about which keywords can perform best for you.
So let’s understand with an example,
Let’s assume you own a furniture business and want your business to show up for the keyword “furniture.” When you optimize the keywords, your SEO will consume more time as the keyword “furniture” is highly competitive. Instead, you can choose the comparatively less competitive keyword like “Wooden furniture” or “Designer wooden furniture.” These are long-tail and less competitive keywords.
Using “Wooden furniture” or “Designer wooden furniture” will not make your website different from other furniture websites. But this just makes you unique from your competitors.
How important is SEO for your business website?
The primary reason to optimize your website with SEO is to get recognized by Google. When a search engine like Google knows your presence, it can rank your site by analyzing your website based on ranking factors.
However, it’s not that easy to get ranked. You must apply SEO strategies to ensure your visibility and presence. And regular work on your website SEO will definitely bring the right traffic and lead.
Here are a few reasons why SEO is important for your website:
- Rank website: People prefer to click that site which appears at the highest position on SERPs. This is when SEO comes into a role to give your website the highest ranking in search engines.
- Enhance user experience: Your audiences get engaged in your site when they enjoy spending time there. SEO technique increases your site’s user experience with the intention of getting rank.
- Brand promotion: With proper implementation of SEO strategy, you can display your brand in front of your audiences at the right time.
- Increase the right traffic: SEO increases the number of visitors to your site and maintains competitiveness in your industry. This means more potential customers turn to your business when making a decision.
SEO has become more critical because Google constantly updates its algorithm. To keep up with the updates, you must also change SEO techniques to maintain your website’s position.
If you can synchronize with Google changes, your website ranking will hardly drop in SERPs. Necessary changes in SEO strategies will definitely keep you in the run.
Should a business stop investing in SEO once it starts getting the right benefit?
No. No matter how successful you become in optimizing your website, you should never stop SEO. However, you may consider making some changes in the time and effort you put into SEO; you need to give continuity to your SEO strategies.
Suppose, let’s say, when you are new on the market, you’ll obviously start investing your time and effort to get the authority. After years of hard work, when you earn plenty of backlinks, you decide to cut off your marketing budget for SEO.
Is this the right decision?
This decision can negatively impact you, as competitors can occupy your position constantly using SEO.
As SEO changes, it would be wrong to assume you’ll always have the same position. The search engine considers the fresh content and how recently other websites link back to you. If you don’t update your content, you won’t get the link, and your website will lose ranking.
Unless you keep up website optimization, no websites can take your position.
It won’t be wrong to state that search engine optimization (SEO) is the soul of digital marketing. SEO is totally committed to getting the highest position in search engines and audiences’ attention towards the website, which ultimately results in giving profit to the business.