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Content Marketing Vs. Inbound Marketing

Marketing has become challenging over time. Today there are content marketing, inbound marketing, influencer marketing, social media marketing, email marketing, and many more. Marketers sometimes get in a dilemma to choose the correct marketing strategy. And it’s more difficult when some marketing strategies sound similar. So this article entirely focuses on clearing the confusion- content…

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How does the Search Engine (Google) Work to Rank the Content?

Billions of queries are asked in the search engine, Google, every day about all kinds of issues, events, solutions, and list goes on and on. Since there are so many searches happing in the search engine, it’s definitely an opportunity to flourish one’s business online. Get more customers, add value to your business, attain goals…

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How to use Long-Tail Keywords to build Short-Tail Keywords Ranking?

Keyword ranking has a major impact on directing traffic to the website, generating leads, and conversion.  More often your webpage gets displayed on the first page of SERPs, it’s better as you’ll add up new visitors to your website. In fact, HubSpot reports that 75% of searchers never pass through the first page of the…

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Top 10 Metrics to Measure Content Marketing Performance

Just publishing a bunch of content is not sufficient to improve your visibility. You must also analyze the performance of each piece of content by using different marketing metrics. If you want your content to be successful, you should be able to use metrics to determine the progress and flaws of the content to improve…

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What are the Benefits of Re-Purposing the Content?

Without a doubt, high-quality content can direct traffic to your website, moreover, can encourage your audience to convert into a lead. But what if your best content didn’t perform as you expected? So, if you have been through this situation you can give another shot by repurposing your content. When you repurpose your content, it…