I bet you already have excellent knowledge regarding Google Search Ads, the era’s most popular and powerful search engine. Google has dominated every other search engine and also the marketing source.
Nowadays, People are more focused on online marketing and advertising since Google possesses the maximum traffic globally. Every day, 3.5 billion Google searches are performed by people worldwide. Also, the average number of clicks per day for Google Search Ads is 193.2 million, which is a massive number.
So, what exactly is the Google Search Ads, and why is it so popular?
In this article, you will learn:
1. The benefits of Google Search Ads
2. How should we use Google Search Ads?
3. How do Google Search Ads work?
Now, let’s get into the world of Google Search Ads.
What are Google Search Ads?
In simple terms, Google Search Ads is the online advertising strategy for your goods or services on the Google Search Engine, where you need to pay Google for each click on the ads.
Below is a really good example of Google Ads that you usually keep finding in the search results:
As shown in the above figure, google has an advertisement for the Google AdWords Site, which is at the top of the Search Engine. This is how Google Ads works, placing the advertising on the search result according to the number of keyword bids. The higher the keyword bid, the higher the placement of your advertisement and the higher the number of customers/visitors.
This is a quick method of online advertising where Google places your ads on the first page of Search Results if your keyword bid is higher. It is an instant process of getting tons of traffic in less time, even without the appliance of SEO (Search Engine Optimization).
Why are Google Search Ads so popular?
As we already know, Google is the most popular search engine, where billions of users are active daily, including 193.2 million clicks on Google Ads. The business is believed to make an average of $2 in revenue for every $1 spent on Google Ads advertising.
You might have heard about SEO which is probably the best technique and most profitable way to scale a website for a long-term purpose. But it requires a long time, and you are unsure about the result because of the high competition.
Google Ads is the opposite of SEO; it can show you the result within a single day if everything goes correctly.
Google Search Ads possesses many benefits that enhance your business, which is why it is so popular.
Benefits of Google Search Ads for the Business are:
1. Faster than SEO
People now are getting really impatient to get the results. They want immediate progress in their work. This is possible with Google ads because it can provide instant results and data analytics of your advertising.
SEO requires a minimum of 3 to 6 months for your result, which is rarely acceptable and only used as the alternative of Google AdWords.
It also has its own competition, but if your bid amount is higher with the quality score in the keyword, then Google automatically places your advertisement on the top of the Google Search Engine Result Page (SERP).
2. Target your desirable audiences.
The best benefit of using Google Ads is that you can target your audiences. It ensures increased sales rate, traffic rate, and ROI (Return on Investment).
Your advertising doesn’t go to waste because your ads are only displayed to those more interested in your products. You can also target specific Ad locations, devices, times, etc., making your ad more profitable.
3. Flexible in cost management.
Google Ads lets you control your cost (bid) according to your need. There is no threshold for your bidding. You can change the amount whenever you desire. The money spent per month or per day is in your own hands. You only pay whenever someone clicks on your ads else you don’t need to pay.
4. Tracking your progress
Google has many tools, like Google Analytics, Google Search Console, etc., that provide a graphical representation of data analytics of your progress. Each piece of information is provided and is updated every day.
You will learn which of your ads uplift your business and which does not and work accordingly for your beneficial purpose.
Talking about the traditional marketing strategy, tracking your progress with more cost investing is tough. Google Ads provides a more efficient tracking process compared to every marketing source.
5. Increase Brand awareness
Digital advertising has changed the way of brand awareness. People have to use the old traditional method of advertising in newspapers, radio, television, etc., which was not appreciated, and talking about recently, the use of traditional methods is losing its effect.
So, with Google AdWords, it provides you with the chance to connect with the customer at the right time. You can also target to reach a relevant customer for your brand.
6. More user-friendly
Google Ads provides advertising via text and an extra feature with additional images, audio, or video to make it more user-engaging. With the involvement of graphical attachments, it is sure that the ad will get more attention than other websites’ rankings.
How to use Google Search Ads correctly?
Google AdWords might be complex if you are a first-time user.
Most people make mistakes at the beginning phase, get disappointed with Google AdWords, and might not process forward, which might even be a big mistake.
So, you need proper knowledge before starting the Google AdWords service, or you can even hire an expert.
For your sake, we have provided detailed information about the Google Ads you must apply during the installation.
1. Make a goal
Before you start anything, make sure you have a goal to achieve. Your advertisement needs to be focused based on your goal, i.e., the purpose of your ads, whether it is an e-commerce ad, brand building, or anything else.
You need to set your goal and work accordingly.
2. Keyword research
Let me make it crystal clear that the keyword is the one that is going to determine your future of Google AdWords.
The keyword displays their requested websites whenever someone searches in a search engine. So, your ads are only displayed whenever anyone enters your selected or similar keywords.
Keyword research can help you find the keyword difficulties, volume, and competition at every stage of your sales.
3. Budget Management and Keyword Bidding
Google’s main revenue comes from Google Ads. So, Google is cleverer than you think.
To get your ads on the top of Search Engine Result Pages (SERP), you need to bid your keyword. Google only places the ad which has the highest bid than other ads.
It works as an auction room where the highest bidder wins first place.
Now, if you bid $3 for each click on your ad, and there is no higher bid, then Google automatically places your ad on top of SERP. It can also decrease the Cost-Per-Click (CPC) when your ad produces a good quality score.
4. Attractive Ad Content
Do you prefer attractive graphical content or only texted content?
I bet everyone prefers attractive content that includes images, videos, etc.
This is a really good strategy for gaining more traffic to our ads. It seeks the attention of the user and makes it more engaging.
So, it is an important section that grabs the visitor’s first impression and might decide whether the visitor converts into a reliable customer. It looks more professional and gains people’s trust before entering the landing page.
5. Engaging landing page
Whenever someone clicks on your ad to enter your main landing page, you must try everything to make that page look great and attractive.
This is the moment where the visitor either converts or they don’t.
You must apply high-quality product images and quality information and be specific about your points. Also, make sure that the presentation is great on a mobile device.
If you are focused on the above points, no one can stop you from growing your Google Ads business.
How do Google Search Ads Work?
Now that you know how we should use Google Ads. But now is the time to learn how Google AdWords works.
It might be a little tricky for you to understand the working process of Google AdWords. But no worries, we are here to clarify your thoughts.
There used to be only a bidding process on the keyword of your choice, which was enough for your advertising, but after the arrival of Quality Score, Google’s way of treating Google Ads has been completely changed.
So, here arise the question of what exactly is Quality Score?
Quality Score is a technique that Google uses to determine the quality of your ad, keywords, and landing pages altogether.
Higher quality scores increase the chance of ad ranks and lower the CPC (Cost-Per-Click). You need to consider all the above points of how we should use Google Ads for a good quality score.
Now, let’s catch back to how Google AdWords works.
Google appreciates those ads with a higher bid and quality score. So, better that you do not miss any of the parts.
This is how Google AdWords works for you, me, and everyone.
Google Search Ads is all about online advertising on Google Search Engine. If you are willing for online marketing, Google AdWords is always an option.
Therefore, go for Google Ads to grow your marketing quickly with a high sales rate.
So, do you consider going with Google AdWords? Let us know if you need any help on your way ahead.