Are you facing the problem of not getting admission to your school? Yes, it happens when you don’t have proper brand awareness.
People are unknown about your school, so it’s apparent that you won’t get enough admissions to your school. The promotion of school through traditional means became an old technique.
Suppose you promote the school through ancient techniques such as newspaper ads, hoarding boards, etc. In that case, you are losing potential students because these ads seem like a business rather than an institute providing quality education.
Schools are the place for providing quality education and producing talented students for a bright future for the country. We know your motto, and it’s the same as our thinking. But you won’t get enough admissions because people are unaware of your school brand.
Here is a fantastic article to show how we increased school admissions by 20%. We have used the Sales funnel technique in Social Media Marketing to increase admissions to your school. We will discuss how we used Social media platforms to raise brand awareness.
Since more than 50% of internet users in Nepal are active on social media platforms, Social Media Marketing has been an excellent tool for increasing school admissions.
Let’s say if we advertise about the school on Facebook; at $1, we will have 2,500 reach to our brand. It means that we are reaching 2,500 people per day. In a month, we are reaching 75,000 people, and in a year, 900,000 people.
If only 5% would inquire about our school, and 1% would take action to make the admission, then you can imagine how much we are increasing admissions to our school. Isn’t that awesome?
Benefits of Social Media Marketing
The benefits of Social media Marketing are as follows:
- Increasing Brand awareness
- Increasing website traffic
- Performance analysis
- Control over budget
- Control over Increasing and decreasing the number of ads
- Targeting a specific audience of particular interest and location
Where did we start?
In the beginning, we developed a website for the school. We optimized it for speed and mobile-friendliness. Then we carried out SEO optimization on the site.
After finishing the website optimization, we moved to social media platforms. We created a Facebook page for the school. We provided every contact detail on our Facebook page. Then the Facebook page is linked to the website.
After creating the Facebook page, we started to increase engagement with it. To increase engagement, we publish three social media posts weekly.
After successfully growing the number of followers on the Facebook page, we started to work on social media marketing. We utilized the Sales funnel idea to increase admissions.
How we used the Sales funnel in Social Media Marketing?
The sales funnel technique is beneficial for any marketing materials. It has step by step process. It’s guaranteed that this technique helps to increase admissions. The process involved in the Sales funnel are discussed below:
Step 1: Brand Awareness
The first step for any marketing strategy is Brand Awareness. Brand Awareness is merely a procedure for getting some space in parents’ and potential students’ minds. It helps to build trust for the school’s brand.
For brand Awareness, we boost our Facebook page to get likes and followers. The cost was $0.05 per page likes. We targeted the audience locally. Also, we worked on our website to get a follower. After grabbing some potential followers, we published three weekly posts.
You won’t believe that when we started publishing posts, we got enormous likes and followers on our Facebook page. We used to post informative social media posts, festival social media posts, fun facts, etc.
Then, after a few intervals, we started publishing blog article posts on Facebook to increase traffic to the website. Then, we integrated Facebook pixel codes on the site. This helped us in the remarketing campaign.
Whenever people visit our website, they also see our school ad posts on the Facebook page. This helped in brand awareness more effectively.
We also noticed that some organic keywords for our school brand name were ranked on the search engine. In this way, we successfully created brand awareness for parents and our potential students.
Step 2: Interest
After creating brand awareness, We worked to increase people’s interest in our school. For this, we started collecting emails from our potential students. Again, we used Facebook remarketing ads to gain likes and followers and trigger them with our informative post.
After that, we started getting messages on our Facebook pages, but that was not enough to increase admission to our school. We were responding to their messages. Then, We decided to organize some events that would directly grab the physical presence of our school.
We started preparing for programs and events. Then, we were busy promoting banners on our Facebook and website pages. We sent a personal invitation to our followers and email subscribers.
Step 3: Decision Making
We were successful in inviting all our followers and email subscribers. Then the real task began. We had to win their trust. So we used testimonials and success stories to make them easy for decision-making. We also ask them to visit the market for ideas about the latest learning styles.
Since we were not faking out our potential students with fake ads, it was easy for us to explain quality education in our school correctly.
Step 4: Action using Social Media Marketing
Now it was time for the admission announcement. So, we increased our budget for promoting our admission announcements on social media platforms.
We asked our client to provide a scholarship to potential students. The school agreed with us, and we developed scholarship banners as well.
We used A/B testing on how to improve Facebook Ads. We used copywriting techniques and ad copy to grab the attention of our potential students and parents.
Above all the methods, Scholarship posts got the highest view and clicks. As a result, we had a flood of messages in our inboxes. Then we decided on a qualification examination to take admissions to our school.
Since we have been working on this plan for a year, it’s time to analyze the result. Our client got surprised by looking at the results. We were normal because we already knew what could result from digital marketing.
The result was impressive. It was beyond imagination. We had promised to increase by 20%, but when we realized the metrics, it was above it. It was nearly a 30% increment in admission.
This is the power of Social Media Marketing for schools. If we used the SMM step-wise, it would definitely grow the leads. The investment was not too high. Moreover, we had control over the ads.
We minimized the number of ads before any program announcements. But we increased the budget when the announcement was made, which flooded the ads on the Facebook news feed for our selected Audiences.