Is marketing without content possible? No! You cannot advertise anything without the support of content. From social media messages to university projects, everywhere content rules. Content is what promotes your product or service through various advertising platforms. It is the key to success for every business that requires marketing. Content Marketing in Nepal is no more than what you remembered a decade ago. Content marketing which was performed with hardcopy content, evolved into softcopy content like images, text, videos, audio, etc. Every technology contains content, like Google Search engines containing blog content and social media containing graphical images, videos, text, audio, etc.
So, what is Content Marketing?
Content Marketing is a form of marketing that includes creating, publishing, and promoting. Anything you create before publishing is content, whether you create a post, blog, website, videos, etc. So, without content, there is no marketing.
The content you produce is the driveway towards your success. Content helps your visitors to understand your marketing and provides your message to your targeted audience.
Advertising only with your product doesn’t suffice nowadays, and you need something really creative in your advertising which is possible through content. Marketing with content is believed to be much more effective than without content.
Surprising Facts about Content Marketing:
- For every dollar you spend on email marketing, you get an ROI of $38
- The longer your content, the better your post
- An organization generates more leads with the help of blog content
- Posts with graphical content are more popular than a post without graphics
- Daily blogging can increase your web traffic five times
- 74% of marketers say that content marketing is increasing their quantity of inbound leads
- The average conversion rate is six times higher for those companies that use content marketing
- 90% of B2B purchasers say that content has a major impact on their buying decisions
Why is Content Marketing Important for Business?
Content Marketing has become the key gem to every successful marketing Campaign. Do you want to run a business? Well, start creating content and promote digitally.
Here are the advantages that you gain through content marketing:
1. Increase Brand Awareness and Builds Trust
The content that you create always promotes your brand recognition. This is the best part your business gets through content marketing. You can advertise your product and also increase brand awareness in the other hand.
The more you advertise, the more people will know about your brand. Also, it builds the customer’s trust and increases your leads and conversion.
While advertising, add up your personal information and try to get into the mind of customers with fascinating content.
If your content is displayed repeatedly, people will get frequent reminders about your brand, and whenever they are in need, they will surely contact you rather than search for others.
2. High visibility in Search Engine
A blog post is another best content marketing source that targets traffic from the Google Search Engine. If you create a blog website, your blog will display on Google, where billions of people are active daily. People nowadays are going crazy in the case of blog posts. This strategy is also used to earn money from Google. Also, the more you post, the higher you rank on Google and the higher you get organic traffic that generates leads and conversion in high amounts.
3. Better relationship with the customer
People usually trust those brand that is honest and provides original content. Contents with meaning or emotions attract people and make people engage more with your content. Suppose you created content that includes your brand information; now, if any customer gets influenced by your content, then the customer would want to get in touch with you, and now that is possible through your post.
4. More traffic to your site
Content marketing is one of the best methods for gaining a lot of web traffic on your landing page. While advertising on social media, you create a link that, whenever it gets clicked then, lands the visitor on your website. The content written on the blog page is mainly focused on gaining traffic which gets converted into leads and, finally, towards the customer. People are taking advantage of content to increase their traffic by sharing it on social media pages, quora, etc.
5. Content marketing is cost-effective
Surely, content marketing is a very cost-effective process than traditional outbound marketing as it is typically easier to implement. Your advertising can reach thousands of people with a single dollar. Likewise, as already said above, for every $1 spent on email marketing, you get revenue of $38 which is really awesome benefit of content marketing. According to the research of content marketing institute, outbound marketing costs 62% higher than content marketing, proving that content marketing is a cost-effective source of marketing.
6. Content Marketing supports every other digital marketing strategy
Digital marketing or any other form of marketing relies upon content marketing for success. Also, digital marketing is all about marketing through digital platforms like social media, search engine optimization, PPC marketing, etc.
Without content, you cannot actually run digital marketing for your brand.
After all the informative descriptions of content marketing, I am pretty sure you have learned much about content marketing and its importance for the business. If you really want to grow your digital market, then content marketing is what you must focus on.
Why should you do Content Marketing?
As we discussed earlier, every digital marketing relies on content marketing and without content marketing, there is no marketing.
So, no matter what you advertise, there must be a content whether it is image, text, video or audio.
Reasons for content marketing:
Build trust with your customer
Increase brand awareness
Attract Ideal Buyers
People will share your contents on social networks
Builds brand authority