Social media platforms and Search Engine Optimization (SEO) are two substantial aspects of digital marketing. Social media can power SEO to some extent but can’t rely entirely on improving ranking. As AJ Kohn says, “It’s not the actual social activity that matters, but what happens as a result of that activity.” Let’s say you wrote…
People open Google to search for you; the website is where they get to know you. Search engine optimization (SEO) is a powerful digital marketing technique that maximizes the number of visitors to your site. Over the years, Google has gone through many updates to elevate the users’ experience and uses several factors to satisfy…
EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness. EAT determines where your business website is on the Google result page. Though EAT doesn’t have a direct impact on ranking, it has a significant impact on setting your website in SERPs. It’s known that Google keeps updating its algorithm to provide a better user experience. …
The advantages of Local SEO are what most businesses are looking for. Get ready to welcome local customers to your business. Local search engine optimization (SEO) is an online marketing practice that promotes local businesses to local people. It’s a simple approach that puts your business in front of the locals when they make a…
