Without Return on Investment (ROI), no SEM strategy become successful. If proper optimization and keyword research is not done, it is difficult for gaining quality score and hence, ad rank can’t be improved.
When you place your ads in the search engine, it goes for Auction. Not all ads win the auction for proper placement on SERP. The Ad auction is determined by Ad’s Quality Score and Ad Rank. We help you to win the Ad auction to improve its visibility on SERP for maximum conversions.
Ad Quality Score
Ad Quality Score determines the better ad position with lower costs. The better ad position means the ads in the relevant places with relevant search queries. The relevance of the keyword depends upon ad group, landing page’s relevance and quality. We work for gaining the better Ad Quality score so that you can have maximum ROI from the SEM investment.
Comparison between two versions of a single variable is know as A/B testing. Without A/B testing, it is difficult to know where you are lagging behind. Hansikar Technologies utilize A/B testing method using various strategy and premium tools to improve the performance of the ad and hence amplify the SEM technique.
Not every ad clicks get turns into leads and sales. The conversion take place through various phases. If conversion funnel is used then, lead can be more than 300% than the normal advertisement. We strictly follow conversion funnel so that maximum conversion can be made and thus increase ROI. For this, we go through phases such as brand awareness, interest, produce desire and then action for leads.