It can be difficult to gain your customers’ trust without an online presence. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.
Branding must be consistent across all of your marketing channels. Your online brand should reflect your offline persona. It should be integrated with your long-term goals so that it supports the growth of your practice.
People are not going to know your brand after seeing your logo/name once or twice. You have to work for it by building a strategy, earning customers’ trust and making your presence known on multiple channels. This strategy should be unique and creative so that you can beat out your competitors and create your brand awareness.
If your target audience is changing with the times (and chances are it is), it’s a smart move to change along with them. If your competition is biting off a painful chunk of your market share, a brand makeover could save your neck.